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INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Year 2011, Volume: 3 Issue: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

https://izlik.org/JA38NB93EP

Abstract

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed

Keywords

Internet marketing Investment Promotion Agency FDI Location marketing

Year 2011, Volume: 3 Issue: 2, 79 - 89, 01.12.2011

İddi Makombe Muhajir Kachwamba

https://izlik.org/JA38NB93EP

Abstract

There are 0 citations in total.

Details

Other ID JA75KE23NC
Authors

İddi Makombe This is me

Muhajir Kachwamba This is me

Submission Date December 1, 2011
Publication Date December 1, 2011
IZ https://izlik.org/JA38NB93EP
Published in Issue Year 2011 Volume: 3 Issue: 2

Cite

APA Makombe, İ., & Kachwamba, M. (2011). INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of EBusiness and EGovernment Studies, 3(2), 79-89. https://izlik.org/JA38NB93EP
AMA 1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3(2):79-89. https://izlik.org/JA38NB93EP
Chicago Makombe, İddi, and Muhajir Kachwamba. 2011. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies 3 (2): 79-89. https://izlik.org/JA38NB93EP.
EndNote Makombe İ, Kachwamba M (December 1, 2011) INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies 3 2 79–89.
IEEE [1]İ. Makombe and M. Kachwamba, “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”, IJEBEG, vol. 3, no. 2, pp. 79–89, Dec. 2011, [Online]. Available: https://izlik.org/JA38NB93EP
ISNAD Makombe, İddi - Kachwamba, Muhajir. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3/2 (December 1, 2011): 79-89. https://izlik.org/JA38NB93EP.
JAMA 1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3:79–89.
MLA Makombe, İddi, and Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies, vol. 3, no. 2, Dec. 2011, pp. 79-89, https://izlik.org/JA38NB93EP.
Vancouver 1.İddi Makombe, Muhajir Kachwamba. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG [Internet]. 2011 Dec. 1;3(2):79-8. Available from: https://izlik.org/JA38NB93EP