INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

İddi Makombe; Muhajir Kachwamba

EN

INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Abstract

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed

Keywords

Internet marketing, Investment Promotion Agency, FDI, Location marketing

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

İddi Makombe This is me

Muhajir Kachwamba This is me

Publication Date

December 1, 2011

Submission Date

December 1, 2011

Acceptance Date

-

Published in Issue

Year 2011 Volume: 3 Number: 2

IZ

https://izlik.org/JA38NB93EP

Cite

RIS / Bibtex

APA

Makombe, İ., & Kachwamba, M. (2011). INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of EBusiness and EGovernment Studies, 3(2), 79-89. https://izlik.org/JA38NB93EP

AMA

1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3(2):79-89. https://izlik.org/JA38NB93EP

Chicago

Makombe, İddi, and Muhajir Kachwamba. 2011. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies 3 (2): 79-89. https://izlik.org/JA38NB93EP.

EndNote

Makombe İ, Kachwamba M (December 1, 2011) INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies 3 2 79–89.

IEEE

[1]İ. Makombe and M. Kachwamba, “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”, IJEBEG, vol. 3, no. 2, pp. 79–89, Dec. 2011, [Online]. Available: https://izlik.org/JA38NB93EP

ISNAD

Makombe, İddi - Kachwamba, Muhajir. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3/2 (December 1, 2011): 79-89. https://izlik.org/JA38NB93EP.

JAMA

1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3:79–89.

MLA

Makombe, İddi, and Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of EBusiness and EGovernment Studies, vol. 3, no. 2, Dec. 2011, pp. 79-89, https://izlik.org/JA38NB93EP.

Vancouver

1.İddi Makombe, Muhajir Kachwamba. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG [Internet]. 2011 Dec. 1;3(2):79-8. Available from: https://izlik.org/JA38NB93EP