INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

İddi Makombe; Muhajir Kachwamba

EN

INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Öz

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed

Anahtar Kelimeler

Internet marketing, Investment Promotion Agency, FDI, Location marketing

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

İddi Makombe Bu kişi benim

Muhajir Kachwamba Bu kişi benim

Yayımlanma Tarihi

1 Aralık 2011

Gönderilme Tarihi

1 Aralık 2011

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2011 Cilt: 3 Sayı: 2

IZ

https://izlik.org/JA38NB93EP

Kaynak Göster

RIS / Bibtex

APA

Makombe, İ., & Kachwamba, M. (2011). INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies, 3(2), 79-89. https://izlik.org/JA38NB93EP

AMA

1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3(2):79-89. https://izlik.org/JA38NB93EP

Chicago

Makombe, İddi, ve Muhajir Kachwamba. 2011. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3 (2): 79-89. https://izlik.org/JA38NB93EP.

EndNote

Makombe İ, Kachwamba M (01 Aralık 2011) INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. International Journal of eBusiness and eGovernment Studies 3 2 79–89.

IEEE

[1]İ. Makombe ve M. Kachwamba, “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”, IJEBEG, c. 3, sy 2, ss. 79–89, Ara. 2011, [çevrimiçi]. Erişim adresi: https://izlik.org/JA38NB93EP

ISNAD

Makombe, İddi - Kachwamba, Muhajir. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies 3/2 (01 Aralık 2011): 79-89. https://izlik.org/JA38NB93EP.

JAMA

1.Makombe İ, Kachwamba M. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG. 2011;3:79–89.

MLA

Makombe, İddi, ve Muhajir Kachwamba. “INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES”. International Journal of eBusiness and eGovernment Studies, c. 3, sy 2, Aralık 2011, ss. 79-89, https://izlik.org/JA38NB93EP.

Vancouver

1.İddi Makombe, Muhajir Kachwamba. INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES. IJEBEG [Internet]. 01 Aralık 2011;3(2):79-8. Erişim adresi: https://izlik.org/JA38NB93EP