COMPETITIVENESS OF E-COMMERCE COMPANIES: AN INTEGRATED APPROACH

Abstract

This study aims to explore the factors affecting the competitiveness of ecommerce companies. An integrated approach was developed to identify the possible sources of competitiveness which are drawn from the resources, organizational and managerial capabilities, and knowledge of e-commerce companies. A study composed of two consecutive phases was conducted. First, a quantitative survey among the members of the Turkish Association of Ecommerce Companies, was conducted. A case of Turkish e-commerce companies is selected because the Turkish e-commerce market is rapidly developing and providing a fruitful environment to conduct a valuable research. Furthermore, quantitative findings are supported with in-depth analysis of qualitative data collected by semi-structured interviews with the senior managers of the leading ecommerce companies in Turkey.

Keywords

• Firm-Level Competitiveness, E-Commerce Companies.

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