COMPETITIVENESS OF E-COMMERCE COMPANIES: AN INTEGRATED APPROACH

Öz

This study aims to explore the factors affecting the competitiveness of ecommerce companies. An integrated approach was developed to identify the possible sources of competitiveness which are drawn from the resources, organizational and managerial capabilities, and knowledge of e-commerce companies. A study composed of two consecutive phases was conducted. First, a quantitative survey among the members of the Turkish Association of Ecommerce Companies, was conducted. A case of Turkish e-commerce companies is selected because the Turkish e-commerce market is rapidly developing and providing a fruitful environment to conduct a valuable research. Furthermore, quantitative findings are supported with in-depth analysis of qualitative data collected by semi-structured interviews with the senior managers of the leading ecommerce companies in Turkey.

Anahtar Kelimeler

• Firm-Level Competitiveness, E-Commerce Companies.

Kaynakça

1. Barney, J. (2001), “Resource–based Theories of Competitive Advantage: A ten
2. Year Retrospective on the Resource-based View”. Journal of Management, 27, 650. Duffy, G., & Dale, G.B. (2002), “E-commerce Processes: A Study of Criticality”.
3. Industrial Management & Data Systems, 102(8), 432-441. Eid, R., Trueman, M., & Ahmed, M. A. (2002), “A Cross-Industry Review of
4. B2B Critical Success Factors.” Internet Research: Electronic Networking Applications and Policy, 12(2), 110-123. Garelli, S. (2006), Top Class Competitors. West Sussex, England: John Wiley and Sons Ltd.
5. Grant, R. M. (1996), “Toward a knowledge-based theory of the firm”. Strategic
6. Management Journal, 17 (10), Winter issue, 109-122. Internet http://www.internetretailer.com/trends/sales. [Accessed 7.4.2012] (2012), Global E-commerce Sales,
7. Kearney, A. T. (2000), Building the B2B Foundation: Positioning Net Market
8. Makers for Success: AT Kearney. Keh, T. H., & Shieh, E. (2001), “Online Grocery Retailing: Success Factors and Potential Pitfalls”. Business Horizons, 44(4), 73.

9. Lowendahl, B. (2000), Strategic management of professional service firms.
10. Copenhagen, Denmark: Copenhagen Business School Press Mohanty, R.P., Seth, D., Mukadam, S. (2007), “Quality Dimensions of E- commerce and Its Implications.” Total Quality Management, 18(3), 219-247.
11. Schneider, G. P. & Perry, J. T. (2001), Electronic Commerce (2ed.): Course
12. Technology, Cambridge, MA Thompson, A.A. and Strickland, A.J. (1999), Strategic management: Concepts and cases. NY: McGraw-Hill.
13. Thornton, J., & Marche, S. (2003), “Sorting Through the Dot Bomb Rubble: How did the High-profile e-Tailers Fail?’ International Journal of Information Management, 23, 121-138.