Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Volume: 5 Number: 2 June 1, 2015
  • Muhammad Ali Nasir
  • Junjie Wu
  • Milton Yago
  • Haohong Li
EN

Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Abstract

This paper investigates the factors which determinate internet banking (IB) decisions among UK IB customers based on a survey which resulted into 191 usable questionnaire respondents randomly collected from a UK city. A linear regression technique is used to analyse data. It is found that perceived usefulness and perceived ease of use consistently have significant positive impacts on the decisions of IB adoption while these IB users are specifically concerned about security risk, privacy risk and financial risk related to using IB services. However, social risk has no significant impact on their decision to adopt IB. The findings indicate that traditional technology related factors are still relevant but psychological barriers, especially risk concerns have significant negative impacts on consumers’ attitudes towards IB.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

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Authors

Muhammad Ali Nasir This is me

Junjie Wu This is me

Milton Yago This is me

Haohong Li This is me

Publication Date

June 1, 2015

Submission Date

June 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 2

APA
Nasir, M. A., Wu, J., Yago, M., & Li, H. (2015). Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. International Journal of Economics and Financial Issues, 5(2), 461-468. https://izlik.org/JA97GZ34DC
AMA
1.Nasir MA, Wu J, Yago M, Li H. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI. 2015;5(2):461-468. https://izlik.org/JA97GZ34DC
Chicago
Nasir, Muhammad Ali, Junjie Wu, Milton Yago, and Haohong Li. 2015. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues 5 (2): 461-68. https://izlik.org/JA97GZ34DC.
EndNote
Nasir MA, Wu J, Yago M, Li H (June 1, 2015) Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. International Journal of Economics and Financial Issues 5 2 461–468.
IEEE
[1]M. A. Nasir, J. Wu, M. Yago, and H. Li, “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”, IJEFI, vol. 5, no. 2, pp. 461–468, June 2015, [Online]. Available: https://izlik.org/JA97GZ34DC
ISNAD
Nasir, Muhammad Ali - Wu, Junjie - Yago, Milton - Li, Haohong. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues 5/2 (June 1, 2015): 461-468. https://izlik.org/JA97GZ34DC.
JAMA
1.Nasir MA, Wu J, Yago M, Li H. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI. 2015;5:461–468.
MLA
Nasir, Muhammad Ali, et al. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues, vol. 5, no. 2, June 2015, pp. 461-8, https://izlik.org/JA97GZ34DC.
Vancouver
1.Muhammad Ali Nasir, Junjie Wu, Milton Yago, Haohong Li. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI [Internet]. 2015 Jun. 1;5(2):461-8. Available from: https://izlik.org/JA97GZ34DC