Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Cilt: 5 Sayı: 2 1 Haziran 2015
  • Muhammad Ali Nasir
  • Junjie Wu
  • Milton Yago
  • Haohong Li
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Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain

Abstract

This paper investigates the factors which determinate internet banking (IB) decisions among UK IB customers based on a survey which resulted into 191 usable questionnaire respondents randomly collected from a UK city. A linear regression technique is used to analyse data. It is found that perceived usefulness and perceived ease of use consistently have significant positive impacts on the decisions of IB adoption while these IB users are specifically concerned about security risk, privacy risk and financial risk related to using IB services. However, social risk has no significant impact on their decision to adopt IB. The findings indicate that traditional technology related factors are still relevant but psychological barriers, especially risk concerns have significant negative impacts on consumers’ attitudes towards IB.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Muhammad Ali Nasir Bu kişi benim

Milton Yago Bu kişi benim

Haohong Li Bu kişi benim

Yayımlanma Tarihi

1 Haziran 2015

Gönderilme Tarihi

1 Haziran 2015

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2015 Cilt: 5 Sayı: 2

Kaynak Göster

APA
Nasir, M. A., Wu, J., Yago, M., & Li, H. (2015). Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. International Journal of Economics and Financial Issues, 5(2), 461-468. https://izlik.org/JA97GZ34DC
AMA
1.Nasir MA, Wu J, Yago M, Li H. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI. 2015;5(2):461-468. https://izlik.org/JA97GZ34DC
Chicago
Nasir, Muhammad Ali, Junjie Wu, Milton Yago, ve Haohong Li. 2015. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues 5 (2): 461-68. https://izlik.org/JA97GZ34DC.
EndNote
Nasir MA, Wu J, Yago M, Li H (01 Haziran 2015) Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. International Journal of Economics and Financial Issues 5 2 461–468.
IEEE
[1]M. A. Nasir, J. Wu, M. Yago, ve H. Li, “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”, IJEFI, c. 5, sy 2, ss. 461–468, Haz. 2015, [çevrimiçi]. Erişim adresi: https://izlik.org/JA97GZ34DC
ISNAD
Nasir, Muhammad Ali - Wu, Junjie - Yago, Milton - Li, Haohong. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues 5/2 (01 Haziran 2015): 461-468. https://izlik.org/JA97GZ34DC.
JAMA
1.Nasir MA, Wu J, Yago M, Li H. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI. 2015;5:461–468.
MLA
Nasir, Muhammad Ali, vd. “Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain”. International Journal of Economics and Financial Issues, c. 5, sy 2, Haziran 2015, ss. 461-8, https://izlik.org/JA97GZ34DC.
Vancouver
1.Muhammad Ali Nasir, Junjie Wu, Milton Yago, Haohong Li. Influence of Psychographics and Risk Perception on Internet Banking Adoption: Current State of Affairs in Britain. IJEFI [Internet]. 01 Haziran 2015;5(2):461-8. Erişim adresi: https://izlik.org/JA97GZ34DC