Innovation and Marketing Activity of High Technology Companies in Business Management

Volume: 5 Number: 3 September 1, 2015
  • Yuriy Petrovich Aniskin
  • Nina Konstantinovna Moiseeva
  • Dmitriy Borisovich Rygalin
  • Olga Valeryevna Sedova
EN

Innovation and Marketing Activity of High Technology Companies in Business Management

Abstract

The article states the results of researching the problems related to managing business activity of high technology companies whose key components include innovation and marketing activity. These components of business activity are interrelated, because as the innovation activity increases, the need in increasing the marketing activity in order to ensure the market readiness to consuming new products grows as well. In its turn, it creates conditions for widespread output of innovations and quick return of investments. It is proposed to estimate and regulate innovation and marketing activity by using the combination of the stipulated indicators and models. In order to successfully manage innovation and marketing activity, relevant mechanisms are required. Their methodological peculiarities are described in the article.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Yuriy Petrovich Aniskin This is me

Nina Konstantinovna Moiseeva This is me

Dmitriy Borisovich Rygalin This is me

Olga Valeryevna Sedova This is me

Publication Date

September 1, 2015

Submission Date

September 1, 2015

Acceptance Date

-

Published in Issue

Year 2015 Volume: 5 Number: 3

APA
Aniskin, Y. P., Moiseeva, N. K., Rygalin, D. B., & Sedova, O. V. (2015). Innovation and Marketing Activity of High Technology Companies in Business Management. International Journal of Economics and Financial Issues, 5(3), 25-33. https://izlik.org/JA44YM93ZB
AMA
1.Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI. 2015;5(3):25-33. https://izlik.org/JA44YM93ZB
Chicago
Aniskin, Yuriy Petrovich, Nina Konstantinovna Moiseeva, Dmitriy Borisovich Rygalin, and Olga Valeryevna Sedova. 2015. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues 5 (3): 25-33. https://izlik.org/JA44YM93ZB.
EndNote
Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV (September 1, 2015) Innovation and Marketing Activity of High Technology Companies in Business Management. International Journal of Economics and Financial Issues 5 3 25–33.
IEEE
[1]Y. P. Aniskin, N. K. Moiseeva, D. B. Rygalin, and O. V. Sedova, “Innovation and Marketing Activity of High Technology Companies in Business Management”, IJEFI, vol. 5, no. 3, pp. 25–33, Sept. 2015, [Online]. Available: https://izlik.org/JA44YM93ZB
ISNAD
Aniskin, Yuriy Petrovich - Moiseeva, Nina Konstantinovna - Rygalin, Dmitriy Borisovich - Sedova, Olga Valeryevna. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues 5/3 (September 1, 2015): 25-33. https://izlik.org/JA44YM93ZB.
JAMA
1.Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI. 2015;5:25–33.
MLA
Aniskin, Yuriy Petrovich, et al. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues, vol. 5, no. 3, Sept. 2015, pp. 25-33, https://izlik.org/JA44YM93ZB.
Vancouver
1.Yuriy Petrovich Aniskin, Nina Konstantinovna Moiseeva, Dmitriy Borisovich Rygalin, Olga Valeryevna Sedova. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI [Internet]. 2015 Sep. 1;5(3):25-33. Available from: https://izlik.org/JA44YM93ZB