Innovation and Marketing Activity of High Technology Companies in Business Management

Cilt: 5 Sayı: 3 1 Eylül 2015
  • Yuriy Petrovich Aniskin
  • Nina Konstantinovna Moiseeva
  • Dmitriy Borisovich Rygalin
  • Olga Valeryevna Sedova
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Innovation and Marketing Activity of High Technology Companies in Business Management

Abstract

The article states the results of researching the problems related to managing business activity of high technology companies whose key components include innovation and marketing activity. These components of business activity are interrelated, because as the innovation activity increases, the need in increasing the marketing activity in order to ensure the market readiness to consuming new products grows as well. In its turn, it creates conditions for widespread output of innovations and quick return of investments. It is proposed to estimate and regulate innovation and marketing activity by using the combination of the stipulated indicators and models. In order to successfully manage innovation and marketing activity, relevant mechanisms are required. Their methodological peculiarities are described in the article.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Yuriy Petrovich Aniskin Bu kişi benim

Nina Konstantinovna Moiseeva Bu kişi benim

Dmitriy Borisovich Rygalin Bu kişi benim

Olga Valeryevna Sedova Bu kişi benim

Yayımlanma Tarihi

1 Eylül 2015

Gönderilme Tarihi

1 Eylül 2015

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2015 Cilt: 5 Sayı: 3

Kaynak Göster

APA
Aniskin, Y. P., Moiseeva, N. K., Rygalin, D. B., & Sedova, O. V. (2015). Innovation and Marketing Activity of High Technology Companies in Business Management. International Journal of Economics and Financial Issues, 5(3), 25-33. https://izlik.org/JA44YM93ZB
AMA
1.Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI. 2015;5(3):25-33. https://izlik.org/JA44YM93ZB
Chicago
Aniskin, Yuriy Petrovich, Nina Konstantinovna Moiseeva, Dmitriy Borisovich Rygalin, ve Olga Valeryevna Sedova. 2015. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues 5 (3): 25-33. https://izlik.org/JA44YM93ZB.
EndNote
Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV (01 Eylül 2015) Innovation and Marketing Activity of High Technology Companies in Business Management. International Journal of Economics and Financial Issues 5 3 25–33.
IEEE
[1]Y. P. Aniskin, N. K. Moiseeva, D. B. Rygalin, ve O. V. Sedova, “Innovation and Marketing Activity of High Technology Companies in Business Management”, IJEFI, c. 5, sy 3, ss. 25–33, Eyl. 2015, [çevrimiçi]. Erişim adresi: https://izlik.org/JA44YM93ZB
ISNAD
Aniskin, Yuriy Petrovich - Moiseeva, Nina Konstantinovna - Rygalin, Dmitriy Borisovich - Sedova, Olga Valeryevna. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues 5/3 (01 Eylül 2015): 25-33. https://izlik.org/JA44YM93ZB.
JAMA
1.Aniskin YP, Moiseeva NK, Rygalin DB, Sedova OV. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI. 2015;5:25–33.
MLA
Aniskin, Yuriy Petrovich, vd. “Innovation and Marketing Activity of High Technology Companies in Business Management”. International Journal of Economics and Financial Issues, c. 5, sy 3, Eylül 2015, ss. 25-33, https://izlik.org/JA44YM93ZB.
Vancouver
1.Yuriy Petrovich Aniskin, Nina Konstantinovna Moiseeva, Dmitriy Borisovich Rygalin, Olga Valeryevna Sedova. Innovation and Marketing Activity of High Technology Companies in Business Management. IJEFI [Internet]. 01 Eylül 2015;5(3):25-33. Erişim adresi: https://izlik.org/JA44YM93ZB