Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image

Volume: 6 Number: 7 October 1, 2016
  • Mohamad Hisyam Selamat
  • Rafeah Mat Saat
  • Raja Haslinda Raja Mohd Ali
EN

Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image

Abstract

Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. Companies use the potential of their web site in communicating CSR issues. This study aims to examine the role of web site presentation of CSR disclosure and its relationship with trust and corporate image. This study utilizes laboratory experiment with two hundred forty one respondent that are divided into two different groups of presentation richness. The results revealed that trusting belief and emotional trust are the antecedents in determining corporate image. The impacts of web site presentation richness on trust factors are mixed. The rich presentation on CSR has a significant influence on trusting belief and lean presentation has a strong influence on emotional trust. The findings could be used to assist the companies in communicating CSR actions and portray a good image among the consumers.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

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Authors

Mohamad Hisyam Selamat This is me

Rafeah Mat Saat This is me

Raja Haslinda Raja Mohd Ali This is me

Publication Date

October 1, 2016

Submission Date

October 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 7

APA
Selamat, M. H., Saat, R. M., & Ali, R. H. R. M. (2016). Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. International Journal of Economics and Financial Issues, 6(7), 215-224. https://izlik.org/JA97SD33DJ
AMA
1.Selamat MH, Saat RM, Ali RHRM. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI. 2016;6(7):215-224. https://izlik.org/JA97SD33DJ
Chicago
Selamat, Mohamad Hisyam, Rafeah Mat Saat, and Raja Haslinda Raja Mohd Ali. 2016. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues 6 (7): 215-24. https://izlik.org/JA97SD33DJ.
EndNote
Selamat MH, Saat RM, Ali RHRM (October 1, 2016) Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. International Journal of Economics and Financial Issues 6 7 215–224.
IEEE
[1]M. H. Selamat, R. M. Saat, and R. H. R. M. Ali, “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”, IJEFI, vol. 6, no. 7, pp. 215–224, Oct. 2016, [Online]. Available: https://izlik.org/JA97SD33DJ
ISNAD
Selamat, Mohamad Hisyam - Saat, Rafeah Mat - Ali, Raja Haslinda Raja Mohd. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues 6/7 (October 1, 2016): 215-224. https://izlik.org/JA97SD33DJ.
JAMA
1.Selamat MH, Saat RM, Ali RHRM. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI. 2016;6:215–224.
MLA
Selamat, Mohamad Hisyam, et al. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues, vol. 6, no. 7, Oct. 2016, pp. 215-24, https://izlik.org/JA97SD33DJ.
Vancouver
1.Mohamad Hisyam Selamat, Rafeah Mat Saat, Raja Haslinda Raja Mohd Ali. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI [Internet]. 2016 Oct. 1;6(7):215-24. Available from: https://izlik.org/JA97SD33DJ