Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image

Cilt: 6 Sayı: 7 1 Ekim 2016
  • Mohamad Hisyam Selamat
  • Rafeah Mat Saat
  • Raja Haslinda Raja Mohd Ali
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Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image

Abstract

Corporate Social Responsibility (CSR) becomes an important tool to create a constructive relationship between companies and consumers. Companies use the potential of their web site in communicating CSR issues. This study aims to examine the role of web site presentation of CSR disclosure and its relationship with trust and corporate image. This study utilizes laboratory experiment with two hundred forty one respondent that are divided into two different groups of presentation richness. The results revealed that trusting belief and emotional trust are the antecedents in determining corporate image. The impacts of web site presentation richness on trust factors are mixed. The rich presentation on CSR has a significant influence on trusting belief and lean presentation has a strong influence on emotional trust. The findings could be used to assist the companies in communicating CSR actions and portray a good image among the consumers.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Mohamad Hisyam Selamat Bu kişi benim

Rafeah Mat Saat Bu kişi benim

Raja Haslinda Raja Mohd Ali Bu kişi benim

Yayımlanma Tarihi

1 Ekim 2016

Gönderilme Tarihi

1 Ekim 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 7

Kaynak Göster

APA
Selamat, M. H., Saat, R. M., & Ali, R. H. R. M. (2016). Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. International Journal of Economics and Financial Issues, 6(7), 215-224. https://izlik.org/JA97SD33DJ
AMA
1.Selamat MH, Saat RM, Ali RHRM. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI. 2016;6(7):215-224. https://izlik.org/JA97SD33DJ
Chicago
Selamat, Mohamad Hisyam, Rafeah Mat Saat, ve Raja Haslinda Raja Mohd Ali. 2016. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues 6 (7): 215-24. https://izlik.org/JA97SD33DJ.
EndNote
Selamat MH, Saat RM, Ali RHRM (01 Ekim 2016) Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. International Journal of Economics and Financial Issues 6 7 215–224.
IEEE
[1]M. H. Selamat, R. M. Saat, ve R. H. R. M. Ali, “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”, IJEFI, c. 6, sy 7, ss. 215–224, Eki. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA97SD33DJ
ISNAD
Selamat, Mohamad Hisyam - Saat, Rafeah Mat - Ali, Raja Haslinda Raja Mohd. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues 6/7 (01 Ekim 2016): 215-224. https://izlik.org/JA97SD33DJ.
JAMA
1.Selamat MH, Saat RM, Ali RHRM. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI. 2016;6:215–224.
MLA
Selamat, Mohamad Hisyam, vd. “Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image”. International Journal of Economics and Financial Issues, c. 6, sy 7, Ekim 2016, ss. 215-24, https://izlik.org/JA97SD33DJ.
Vancouver
1.Mohamad Hisyam Selamat, Rafeah Mat Saat, Raja Haslinda Raja Mohd Ali. Web Site Presentation of Corporate Social Responsibility towards Customers Trust and Corporate Image. IJEFI [Internet]. 01 Ekim 2016;6(7):215-24. Erişim adresi: https://izlik.org/JA97SD33DJ