CONSUMER OPINIONS ABOUT PRINT AND ON-LINE PAY CONTENTS ACCORDING TO PRIMARY RESEARCH RESULTS

Year 2014, Volume: 6 Issue: 2, 12 - 19, 01.12.2014

Katalin Jäckel Mónika Fodor Ágnes Csiszárik-kocsir András Medve

Abstract

In this paper we present the sub results of a primer research project process. The
main objective of survey was to explore the effect of the digitalization onto the
media consumption habits, with a strange look onto the print and the on-line pay
contents. During the research we applied qualitative and quantitative methods. We
analysed the most important changes of the media consumption preferences with
the help of expert interviews and consumers surveys taking the influencing role of
the international trends onto consideration. Based on the results of the research
can be characterised the main target groups of on-line pay contents and the print
mediums.

Keywords

digitalization , media consumption habits , qualitative , quantitative research

References

• http://www.ejc.net/media_landscape/article/germany/
• http://www.emarketer.com/RecentArticles.aspx Worlnewspaperweek.org: 2011.10.19.
• http://www.nationmaster.com/country/ks-korea-south/med-media Nationmaster.com: 2011.10.23. 14:30