COMPETITIVENESS OF EUROPEAN COMPANIES IN CHINA: A SWOT ANALYSIS

Year 2012, Volume: 4 Issue: 2, 1 - 10, 01.12.2012

Aldis Bulis Roberts Skapars

Abstract

In the 21st century there are a growing number of scientific studies on various
aspects of a company’s competitiveness and strategies in the People's Republic of
China (China) and there is a growing interest by European companies to enter the
Chinese market.
The objective of this study is to investigate the competitiveness of companies
from the European Union in the Chinese market. The Chinese market is attractive
for foreign companies because China is a growing economy and its domestic
demand is growing. The GDP of China has been growing by at least 8% per year
in the 21st century and there are more than 1.3 billion potential customers in
China.
A literature survey has revealed that the efforts of European companies to enter
into the Chinese market have not always been successful. This study by applying
a SWOT analysis and literature survey shows the strengths, weaknesses,
opportunities and threats for the operation of European companies in China.

Keywords

China, competitiveness of companies, European companies, SWOT

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