COMPETITIVENESS OF EUROPEAN COMPANIES IN CHINA: A SWOT ANALYSIS

Yıl 2012, Cilt: 4 Sayı: 2, 1 - 10, 01.12.2012

Aldis Bulis Roberts Skapars

Öz

In the 21st century there are a growing number of scientific studies on various
aspects of a company’s competitiveness and strategies in the People's Republic of
China (China) and there is a growing interest by European companies to enter the
Chinese market.
The objective of this study is to investigate the competitiveness of companies
from the European Union in the Chinese market. The Chinese market is attractive
for foreign companies because China is a growing economy and its domestic
demand is growing. The GDP of China has been growing by at least 8% per year
in the 21st century and there are more than 1.3 billion potential customers in
China.
A literature survey has revealed that the efforts of European companies to enter
into the Chinese market have not always been successful. This study by applying
a SWOT analysis and literature survey shows the strengths, weaknesses,
opportunities and threats for the operation of European companies in China.

Anahtar Kelimeler

China, competitiveness of companies, European companies, SWOT

Kaynakça

• Bontempi, Maria Elena and Giorgio Prodi (2009), “Entry strategies into China:
• The choice between Joint Ventures and Wholly Foreign-Owned Enterprises: An application to the Italian manufacturing sector”, International Review of Economics and Finance, Vol. 18, No. 1, pp. 11-19. Bulis, Aldis and Roberts Skapars (2012), “Competitiveness of Latvian companies in People’s Republic of China”, Humanities and Social Sciences: Latvia, Vol. 20, No. 1, pp. 23-33.
• Chang, Sea-Jin and Seung Ho Park (2012), “Winning Strategies in China:
• Competitive Dynamics Between MNCs and Local Firms”, Long Range Planning, Vol. 45, No 1, pp. 1-15. Chen, Xiangdong and Guido Reger (2006), “The role of technology in the investment of German firms in China”, Technovation, Vol. 26, No 3, pp. 407-415.
• “China” (2012) (in: OECD Economic Outlook), Vol. 2012, Issue 1, pp. 175-178. Eurostat http://epp.eurostat.ec.europa.eu/portal/page/portal/international_trade/data/databas e [Accessed 13.02.2012] International Trade Database,
• Eurostat (2012), “EU27 exports to China up by 21% and imports by 5% in the first http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/6-13022012-AP/EN/6- AP-EN.PDF [Accessed 15.07.2012] Newsrelease, /2012,