HOW MUCH TO GROW? CHANGE IN THE ORGANIZATIONAL CULTURE OF ENTERPRISES THAT BECOME MULTINATIONAL AND EFFECTS OF INTERNATIONALIZATION: A RESEARCH IN TEXTILE INDUSTRY

Year 2018, Volume: 2 Issue: 3, 213 - 232, 26.12.2018

Meriç Esat Bebitoğlu

Abstract

Although growth of a business is always perceived as a ‘no doubt concept’ that must inevitably occur, planned and controlled growth often gives more useful and efficient results. All enterprises aim to create added value, mostly by providing growth, to be sustainable and to benefit society.

In simple terms, it may be considered that there is no other option to growth and the inevitability that every business grows beyond its limits. But, in addition to managerial problems related to the organizational culture that may be caused by uncontrolled growth, quantitative problems that international growth might bring should also be manageable. Otherwise, it is possible to lose current resources or use them inefficiently. Instead of superficial growth, talking about the functionality and deeper involvement in the foreign country may be more preferable. Many multinational companies exist in the global world, and Turkish companies are becoming multinational in this globalization trend even though their numbers are relatively small.

The Turkish textile upholstery fabric company, founded in 1980 when we conducted field work, began its multi-nationalization process with the acquisition of the biggest competitor in the U.S.A and China3. The process of multi-nationalization was examined as a case study and the effects of becoming a multinational on the organizational culture were investigated.

Keywords

Multinationalization, Organizational Culture, Corporate Culture, Loyalty, Communication

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