A Bibliometric Analysis on Corporate Social Responsibility in the Tourism Sector between 2018-2023

Yıl 2025, , 1 - 16, 15.01.2025

Alper Ateş

https://doi.org/10.59445/ijephss.1550518

Öz

The tourism literature on corporate social responsibility has significantly expanded in the last decade due to the increased practices of tourism businesses. Tourism companies have implemented Corporate Social Responsibility (CSR) initiatives to promote economic and environmental benefits while demonstrating socially responsible behavior. Tourism companies generally have CSR initiatives that enhance environmental, economic, and social sustainability, involving strategies to promote positive impacts and prevent negative ones. This study aims to analyze the content of studies on CSR in the tourism sector from 2018 to 2023 in the Web of Science (Wos) database. Recent research on CSR has focused on organizational and stakeholder themes. Recent CSR research has shifted its focus from financial to customer-related concerns. Practitioners are urged to assess past corporate social responsibility efforts and create new initiatives in their respective fields. Academics should explore under-researched areas within the field to contribute to advancing CSR research. Seven potential research areas in the tourism sector have been suggested, including secondary stakeholders like residents, government, media, and activists; consequences and antecedents of corporate social responsibility practices; negative aspects of CSR; communication strategies; less explored contexts and topics; and innovative analytical approaches.

Anahtar Kelimeler

Corporate social responsibility, Tourism sector, Bibliometric analysis, Web of Science

Etik Beyan

It is declared that scientific and ethical principles have been followed while carrying out and writing this study and that all the sources used have been properly cited.

Destekleyen Kurum

This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

2018-2023 Yılları Arasında Turizm Sektöründe Kurumsal Sosyal Sorumluluk Üzerine Bibliyometrik Analiz

Öz

Kurumsal sosyal sorumluluğa ilişkin turizm literatürü, turizm işletmelerinin artan uygulamaları nedeniyle son on yılda önemli ölçüde genişlemiştir. Turizm şirketleri, sosyal açıdan sorumlu davranışlar sergilerken ekonomik ve çevresel faydaları teşvik etmek için KSS girişimlerini uygulamaya koymuştur. Turizm şirketleri genellikle çevresel, ekonomik ve sosyal sürdürülebilirliği artıran, olumlu etkileri teşvik etmeye ve olumsuz etkileri önlemeye yönelik stratejiler içeren KSS girişimlerine sahiptir. Bu çalışma, WoS veri tabanında 2018'den 2023'e kadar turizm sektöründe KSS üzerine yapılan çalışmaların içeriğini analiz etmeyi amaçlamaktadır. KSS üzerine yapılan son araştırmalar, kurumsal ve paydaş temalarına odaklanmıştır. Son KSS araştırmaları, odağını finansal kaygılardan müşteri ile ilgili kaygılara kaydırmıştır. Uygulayıcılar, geçmiş kurumsal sosyal sorumluluk çabalarını değerlendirmeye ve kendi alanlarında yeni girişimler oluşturmaya teşvik edilmektedir. Akademisyenler, KSS araştırmalarının ilerlemesine katkıda bulunmak için bu alanda yeterince araştırılmamış alanları keşfetmelidir. Turizm sektöründe, bölge sakinleri, hükümet, medya ve aktivistler gibi ikincil paydaşlar; kurumsal sosyal sorumluluk uygulamalarının sonuçları ve öncülleri; KSS'nin olumsuz yönleri; iletişim stratejileri; daha az araştırılmış bağlamlar ve konular ve yenilikçi analitik yaklaşımlar dahil olmak üzere yedi potansiyel araştırma alanı önerilmiştir.

Anahtar Kelimeler

Kurumsal sosyal sorumluluk, Turizm sektörü, Bibliyometrik analiz, Web of Science

Etik Beyan

It is declared that scientific and ethical principles have been followed while carrying out and writing this study and that all the sources used have been properly cited.

Destekleyen Kurum

This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

Kaynakça

• Athwal, N., Wells, V.K., Carrigan, M. & Henninger, C.E. (2019). Sustainable Luxury Marketing: A Synthesis and Research Agenda. International Journal of Management Reviews, 21(4), 405-426. https://doi.org/10.1111/ijmr.12195
• Barnett, M., Jermier, J. & Lafferty, B. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, 9, 26-38. https://doi.org/10.1057/palgrave.crr.1550012
• Bello, F., G., Kamanga, G. (2020). Drivers and barriers of corporate social responsibility in the tourism industry: The case of Malawi. Development Southern Africa, 37(2), 181-196. https://doi.org/10.1080/0376835X.2018.1555028
• Bohdanowicz, P., & Zientara, P. (2009). Hotel companies' contribution to improving the quality of life of local communities and the well-being of their employees. Tourism and Hospitality Research, 9(2), 147-158. https://doi.org/10.1057/thr.200
• Bowen H (1953). Social responsibilities of the businessman. Harper & Row.
• Calveras, A. (2015). Corporate social responsibility strategy in the hotel industry: Evidence from the Balearic Islands. International Journal of Tourism Research, 17(4), 399-408. https://doi.org/10.1002/jtr.2007
• Camilleri, M., A. (2019). The circular economy's closed loop and product service systems for sustainable development: A review and appraisal. Sustainable Development, 27(3), 530-536. https://doi.org/10.1002/sd.1909
• Camilleri, M., A. (2020). Strategic corporate social responsibility in tourism and hospitality. Sustainable Development, 28(3), 1-3. https://doi.org/10.1002/sd.2059
• Chan, W., Wong, K., & Lo, J. (2009). Hong Kong hotels’ sewage: Environmental cost and saving technique. Journal of Hospitality & Tourism Research, 33(3), 329-346. https://doi.org/10.1177/1096348009338525
• Coles, T., Fenclova, E., & Dinan, C. (2013). Tourism and corporate social responsibility: A critical review and research agenda. Tourism Management Perspectives, 6, 122-141. https://doi.org/10.1016/j.tmp.2013.02.001
• De Grosbois, D. (2012). Corporate social responsibility reporting by the global hotel industry: Commitment, initiatives and performance. International Journal of Hospitality Management, 31(3), 896-905. https://doi.org/10.1016/j.ijhm.2011.10.008
• European Commission. (2001). Green paper: Promoting a European framework for corporate social Responsibility. Retrieved February 2, 2024 from https://ec.europa.eu/commission/presscorner/detail/en/DOC _01_9
• European Commission. (2011). A renewed EU strategy 2011-14 for corporate social responsibility. Retrieved February 2, 2024 from http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?
• European Commission. (2020). Corporate social responsibility & responsible business conduct. Retrieved February 2, 2024 from from https://ec.europa.eu/growth/industry/corporatesocial-responsibility_en
• Falck, O., & Heblich, S. (2007). Corporate social responsibility: Doing well by doing good. Business Horizons, 50(3), 247-254. https://doi.org/10.1016/j.bushor.2006.12.002
• Farrington, T., Curran, R., Gori, K., O'Gorman, K. D., & Queenan, C. J. (2017). Corporate social responsibility: Reviewed, rated, revised. International Journal of Contemporary Hospitality Management, 29(1), 30-47. https://doi.org/10.1108/IJCHM-05-2015-0236
• Filimonau, V., Derqui, B. & Matute, J. (2020). The COVID-19 Pandemic and Organisational Commitment of Senior Hotel Managers, International Journal of Hospitality Management, 91, 102659, 1-13. https://doi.org/10.1016/j.ijhm.2020.102659.
• Font, X., & Harris, C. (2004). Rethinking standards from green to sustainable. Annals of Tourism Research, 31(4), 986-1007. https://doi.org/10.1016/j.annals.2004.04.001
• Garay, L., & Font, X. (2012). Doing good to do well? Corporate social responsibility reasons, practices and impacts in small and medium accommodation enterprises. International Journal of Hospitality Management, 31(2), 329-337. https://doi.org/10.1016/j.ijhm.2011.04.013
• Gatt, K., & Schranz, C. (2015). Retrofitting a 3 star hotel as a basis for piloting water minimisation interventions in the hospitality sector. International Journal of Hospitality Management, 50, 115-121. https://doi.org/10.1016/j.ijhm.2015.06.008
• Geethamani, S. (2017). Advantages and Disadvantages of Corporate Social Responsibility. International Journal of Applied Research, 3(3), 372-374.
• Gonzalez-Rodriguez, M,, R., Martin-Samper, R., C., Koseoglu, M.,A.& Okumus, F. (2019). Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance. Journal of Sustainable Tourism, 27(3), 398-419. https://doi.org/10.1080/09669582.2019.1585441
• Gursoy, D., Boğan, E., Dedeoğlu, B., B. & Çalışkan, C. (2019). Residents' perceptions of hotels' corporate social responsibility initiatives and its impact on residents' sentiments to community and support for additional tourism development. Journal of Hospitality and Tourism Management, 39, 117-128. https://doi.org/10.1016/j.jhtm.2019.03.005
• Hens, L., Block, C., Cabello-Eras, J.J., Sagastume-Gutierez, A., Garcia-Lorenzo, D., Chamorro, C., Mendoza, K.H., Haeseldonckx, D. &Vandecasteele, C. (2018). On the evolution of "Cleaner Production" as a concept and a practice. Journal of Cleaner Production, 172, 3323-3333. https://doi.org/10.1016/j.jclepro.2017.11.082
• Holcomb, J., L., Upchurch, R., S., & Okumus, F. (2007). Corporate social responsibility: What are top hotel companies reporting? International Journal of Contemporary Hospitality Management, 19(6), 461-475. https://doi.org/10.1108/09596110710775129
• Horng, J., S., Hsu, H. & Tsai, C., Y. (2018). An assessment model of corporate social responsibility practice in the tourism industry. Journal of Sustainable Tourism, 26(7), 1085-1104. https://doi.org/10.1080/09669582.2017.1388384
• Huang, T., Zhong, W., Lu, C., Zhang, C., Deng, Z., Zhou, R., & Luo, X. (2022). Visualized analysis of global studies on cervical spondylosis surgery: a bibliometric study based on web of science database and VOSviewer. Indian Journal of Orthopaedics, 56(6), 996-1010. https://doi.org/10.1007/s43465-021-00581-5
• Hunter, C. J. (1995). On the Need to Re-conceptualise Sustainable Tourism Development. Journal of Sustainable Tourism, 3(3), 155-165. https://doi.org/10.1080/09669589509510720
• Idahosa, L., O. (2019). Understanding Environmental Sustainability, Corporate Social Responsibility and Responsible Tourism in Literature vs Practice. Geo Journal of Tourism and Geosites, 26(3), 956-973. https://doi.org/10.30892/gtg.26322-410
• Iyer, G., R., & Jarvis, L. (2019). CSR adoption in the multinational hospitality context: A review of representative research and avenues for future research. International Journal of Contemporary Hospitality Management, 31(6), 2376-2393. https://doi.org/10.1108/IJCHM-06-2018-0451
• Kang, K., H., Lee, S., & Huh, C. (2010). Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management, 29(1), 72-82. https://doi.org/10.1016/j.ijhm.2009.05.006
• Kim, H., L., Woo, E., Uysal, M., & Kwon, N. (2018). The effects of corporate social responsibility (CSR) on employee well-being in the hospitality industry. International Journal of Contemporary Hospitality Management, 30(3), 1584-1600. https://doi.org/10.1108/IJCHM-03-2016-0166
• Kim, J. S., Song, H., Lee, C. K., & Lee, J. Y. (2017). The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions. International Journal of Hospitality Management, 61, 73-81. http://dx.doi.org/10.1016/j.ijhm.2016.11.005
• Krasodomska, J. (2013). Corporate Social Responsibility as a Factor Influencing the Development of Social Accounting and Assessment of Employers. "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, 9(1), 12-25. https://www.econstor.eu/bitstream/10419/147059/1/769154255.pdf
• Lee, C., K., Song, H., J., Lee, H., M., Lee, S., & Bernhard, B. J. (2013). The impact of CSR on casino employees’ organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies. International Journal of Hospitality Management, 33, 406-415. https://doi.org/10.1016/j.ijhm.2012.10.011
• Lee, S., & Heo, C. Y. (2009). Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants. International Journal of Hospitality Management, 28(4), 635-637. https://doi.org/10.1016/j.ijhm.2009.02.007
• Lee, S., & Park, S., Y. (2009). Do socially responsible activities help hotels and casinos achieve their financial goals? International Journal of Hospitality Management, 28(1), 105-112. https://doi.org/10.1016/j.ijhm.2008.06.003
• Lee, Y., K., Lee, K., H., & Li, D., X. (2012). The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees. International Journal of Hospitality Management, 31(3), 745-756. https://doi.org/10.1016/j.ijhm.2011.09.011
• Li, W. H., Hadizadeh, M., Yusof, A., & Naharudin, M. N. (2022). Analysis of research trends on elbow pain in overhead sports: A bibliometric study based on Web of Science Database and VOSviewer. Healthcare, 10(11), 2242, 1-14. https://doi.org/10.3390/healthcare10112242
• Liberati, A., Altman, D. G., Tetzlaff, J., Mulrow, C., Gøtzsche, P. C., Ioannidis, J. P., ... & Moher, D. (2009). The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate health care interventions: explanation and elaboration. Annals of Internal Medicine, 151(4), 1-34. https://doi.org/10.1136/bmj.b2700.
• Lindgreen, A., & Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1), 1-7. https://doi.org/10.1111/j.1468-2370.2009.00277.x
• Lindgreen, A., Swaen, V., & Campbell, T. T. (2009). Corporate social responsibility practices in developing and transitional countries: Botswana and Malawi. Journal of Business Ethics, 90(S3), 429-440. https://doi.org/10.1007/s10551-010-0415-3
• Martínez, P., Perez, A., & Del Bosque, I. R. (2013). Measuring corporate social responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry. Journal of Travel & Tourism Marketing, 30(4), 365-385. https://doi.org/10.1080/10548408.2013.784154
• Martínez, P., Perez, A., & Del Bosque, I. R. (2014). CSR influence on hotel brand image and loyalty. Academia - Boletín de la Real Academia de Bellas Artes de San Fernando, 27(2), 267-283. http://dx.doi.org/10.1108/ARLA-12-2013-0190
• Matten, D., & Moon, J. (2004). Corporate social responsibility. Journal of Business Ethics, 54, 323-337. https://doi.org/10.1007/s10551-004-1822-0
• Mialon, M., & McCambridge, J. (2018). Alcohol industry corporate social responsibility initiatives and harmful drinking: a systematic review. The European Journal of Public Health, 28(4), 664-673. https://doi.org/10.1093/eurpub/cky065
• Moir, L. (2001). What do we mean by corporate social responsibility?. Corporate Governance: The International Journal of Business in Society, 1(2), 16-22. https://doi.org/10.1108/EUM0000000005486
• Okoli, C. (2015). A guide to conducting a standalone systematic literature review. Communications of the Association for Information Systems, 37, 879-910.. https://doi.org/10.17705/1CAIS.03743
• Palacios-Florencio, B., Dominguez-Orta, M. & Santos-Roldan, L. (2020). Energy Use, Corporate Social Responsibility and Tourism: Most Outstanding Topics, Sources and Authors. Environment and Social Psychology, 5(2), 1-11. https://esp.apacsci.com/index.php/esp/article/viewFile/896/674
• Polonsky, M., Hall, J., Vieceli, J., Atay, L., Akdemir, A., & Marangoz, M. (2013). Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: Community perceptions of changing quality of life and of the sponsoring organization. Journal of Sustainable Tourism, 21(3), 376-395. https://doi.org/10.1080/09669582.2012.699061
• Porter, M., E., & Kramer, M., R. (2006). Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92. https://doi.org/10.1108/sd.2007.05623ead.006
• Rangan, V., K., Chase, L. & Karim, S. (2015). The Truth about CSR Most of these programs aren’t strategic-and that’s OK. Harvard Business Review, January-February. https://hbr.org/2015/01/the-truth-about-csr
• Rhou, Y., & Singal, M. (2020). A review of the business case for CSR in the hospitality industry. International Journal of Hospitality Management, 84, 102330, 1-10. https://doi.org/10.1016/j.ijhm.2019.102330
• Riano, J. D., & Yakovleva, N. (2019). Corporate Social Responsibility. Responsible Consumption and Production, 1-12. https://doi.org/10.1007/978-3-319-71062-4_26-1
• Serra-Cantallops, A., Pena-Miranda, D.D., Ramon-Cardona, J. & Martorell-Cunill, O (2018). Progress in Research on CSR and the Hotel Industry (2006-2015). Cornell Hospitality Quarterly, 59(1), 15-38, https://doi.org/10.1177/1938965517719267
• Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117-130. http://dx.doi.org/10.4236/ib.2014.63013
• Tang, J. Q., Shen, Q. H., Han, Y. Y., Wu, Y., He, X. F., Li, D. W., & Huang, Y. (2023). Analysis of research status and trends on marine benthic dinoflagellate toxins: A bibliometric study based on web of science database and VOSviewer. Environmental Research, 117179, 1-15. https://doi.org/10.1016/j.envres.2023.117179
• Timur, B., & Köz, E. N. (2022). Turizmde sanal gerçeklik ve artırılmış gerçeklik çalışmaları üzerine sistematik bir literatür taraması. Turizm Akademik Dergisi, 9(1), 233-251.
• Uyar, A., Kilic, M., Koseoglu, M., A., Kuzey, C., & Karaman, A., S. (2020). The link among board characteristics, corporate social responsibility performance, and financial performance: Evidence from the hospitality and tourism industry. Tourism Management Perspectives, 35, 100714. 1-13. https://doi.org/10.1016/j.tmp.2020.100714
• Wong, A., King, F. Köseoglu, M., A., Seongseop (Sam) K., & D., Leung (2021a). Contribution of corporate social responsibility studies to the intellectual structure of the hospitality and tourism literature. International Journal of Hospitality Management, 99, 103081. 1-12. https://doi.org/10.1016/j.ijhm.2021.103081
• Wong, A., King, F. Köseoglu, M., A., Seongseop (Sam) K., & D., Leung (2021b). The intellectual structure of corporate social responsibility research in tourism and hospitality: A citation/co-citation analysis. Journal of Hospitality and Tourism Management, 49, 270-284. https://doi.org/10.1016/j.jhtm.2021.09.015
• Xiao, Y., & Watson, M. (2019). Guidance on Conducting a Systematic Literature Review. Journal of Planning Education and Research, 39(1), 93-112. https://doi.org/10.1177/0739456X17723971
• Xie, L., Chen, Z., Wang, H., Zheng, C., & Jiang, J. (2020). Bibliometric and visualized analysis of scientific publications on atlantoaxial spine surgery based on Web of Science and VOSviewer. World neurosurgery, 137, 435-442. https://doi.org/10.1016/j.wneu.2020.01.171
• Yoopetch, C., Nimsai, S., & Kongarchapatara, B. (2023). Bibliometric Analysis of Corporate Social Responsibility in Tourism. Sustainability, 15(1), 1-16. https://doi.org/10.3390/su15010668.