A Ro-Ro Entrepreneurship as a Technology Start-Up Project

Year 2020, Volume: 4 Issue: 1, 23 - 28, 27.03.2020

Kerem Sahınboy

Abstract

Road freight services, which are a vital part of cargo deliveries in Europe, have been sensitive to technological developments. Trucking companies must incorporate ferry routes into their operations by using high-end technological reservation tools in order to gain a competitive role in the hard freight market. Given the increased demand and limited quantity of ferry routes, trucking companies have faced several difficulties in previous years including cost forecasting, space guarantees on board, and difficulties choosing the right ferry services with the best ticket prices. The aim of this study is to explain the importance of using web-based technologies for ferry bookings for transport companies in all European routes, focusing on Feribot.com as a business model. In order to provide a unique, technological, user friendly, multilingual, instant ferry ticketing The Feribot system works as a B2B platform and is connected with ferry lines via a data connection. Customers have the advantage of buying ferry tickets at up to 45% discounts when comparing prices to ticket offices at ports. This research concludes that Feribot.com is a spectacular example of the benefits of technological developments in e-commerce and entrepreneurship in the transportation industry, particularly in the ferry booking field.

Keywords

logistics, shipping, b2b, software

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