Algorithmic Marketing

Year 2024, Volume: 8 Issue: 4, 76 - 84, 31.12.2024

Hatice Dilaver , Kamil Fatih Dilaver

Abstract

Algorithmic marketing and big data analysis are among the increasingly important topics in today's business world. With the rapid advancement of technology, businesses need to leverage these new tools to stay competitive and provide better services to their customers. We will discuss the fundamental principles, application areas, and opportunities that algorithmic marketing and big data analysis offer to businesses. Additionally, we will also delve into the challenges that may be encountered and the points that need to be considered in the use of these technologies. Our goal is to provide readers with an understanding of the potential of algorithmic marketing and big data analysis and demonstrate how these technologies can transform business strategies. We hope this book will help businesses capitalize on these new opportunities and gain a competitive advantage.This article aims to provide a comprehensive overview of algorithmic marketing and big data analysis. In today's digital age, it has become inevitable for businesses to make data-driven decisions and base their marketing strategies on this data in order to succeed. The first section of the article offers a general overview of the fundamental principles of algorithmic marketing and how it works. It then delves into a detailed examination of why big data analysis is important for businesses and how it is implemented.The second section of the article addresses the application areas of algorithmic marketing and the differences between sectors. It extensively explores how algorithmic marketing can be utilized in various fields, from digital advertising to e-commerce and social media marketing. In the final section, the article discusses the opportunities and challenges that algorithmic marketing and big data analysis present to businesses. It also speculates on how these technologies could shape the future of the business world and influence business strategies.Readers of the article will develop a deep understanding of algorithmic marketing and big data analysis and learn how to integrate these new technologies into their business strategies.

Keywords

Algoritmic, Marketing, Digital, Digital marketins, Technology

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