HALAL CERTIFICATION PRACTICES IN TOURISM BUSINESSES

The purpose of this study is to evaluate halal certtification practices in tourism sector. The effect created by considering the consumer values in the management and marketing studies of tourism businesses necessitates creation of new strategies by the managers. With the effect of recent economic and political change in turkey, one of the studies conducted in the way of meeting the demands and expectation of either inbound and new outbound markets is the ‘’halal certification’’. Although it is seen as an application especially devoted to Muslim consumers, the aim of protecting the human health along with the religious belief comes to the forefront in terms of content. It reveals various dimensions of application that the objects of associations, organization, etc. in this field devoted to guaranteeing the human, food and product safety observe the religious values and sensitivities of society. 

The purpose of this study is to evaluate halal certtification practices in tourism sector. The effect created by considering the consumer values in the management and marketing studies of tourism enterprises necessitates creation of new strategies by the managers. With the effect of recent economic and political change in turkey, one of the studies conducted in the way of meeting the demands and expectation of either inbound and new outbound markets is the ‘’halal certification’’. Although it is seen as an application especially devoted to Muslim consumers, the aim of protecting the human health along with the religious belief comes to the forefront in terms of content. It reveals various dimensions of application that the objects of associations, organization, etc. in this field devoted to guaranteeing the human, food and product safety observe the religious values and sensitivities of society.