HALAL CERTIFICATION PRACTICES IN TOURISM BUSINESSES

Year 2017, Volume: 1 Issue: 1, 60 - 64, 15.09.2017

Mahmut Demir , Şirvan Şen Demir

Abstract

The purpose of
this study is to evaluate halal certtification practices in tourism sector. The
effect created by considering the consumer values in the management and
marketing studies of tourism businesses necessitates creation of new strategies
by the managers. With the effect of recent economic and political change in
turkey, one of the studies conducted in the way of meeting the demands and
expectation of either inbound and new outbound markets is the ‘’halal
certification’’. Although it is seen as an application especially devoted to
Muslim consumers, the aim of protecting the human health along with the
religious belief comes to the forefront in terms of content. It reveals various
dimensions of application that the objects of associations, organization, etc.
in this field devoted to guaranteeing the human, food and product safety
observe the religious values and sensitivities of society. 

Keywords

Halal certification, Halal practices, Tourism

HALAL CERTIFICATION PRACTICES IN TOURISM BUSINESSES

Abstract

The purpose of this study is to
evaluate halal certtification practices in tourism sector. The effect created
by considering the consumer values in the management and marketing studies of
tourism enterprises necessitates creation of new strategies by the managers.
With the effect of recent economic and political change in turkey, one of the
studies conducted in the way of meeting the demands and expectation of either
inbound and new outbound markets is the ‘’halal certification’’. Although it is
seen as an application especially devoted to Muslim consumers, the aim of
protecting the human health along with the religious belief comes to the
forefront in terms of content. It reveals various dimensions of application
that the objects of associations, organization, etc. in this field devoted to
guaranteeing the human, food and product safety observe the religious values
and sensitivities of society.    

Keywords

Halal certification, Halal practices, Tourism

References

• Demir, M. & Demir, Ş.Ş. (2017). Halal Certification Practices in Tourism. ICTTR - 3rd International Conference on Tourism: Theory, Current Issues and Research, Rome, Italy between 27-29 April 2017
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• IHI (2016). International Halal Integrity Alliance-IHI Alliance, www.ihialliance.org (17.04.2016).
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• Shafie, S., & Othman, M. N. (2006). Halal Certification: an international marketing issues and challenges. In Proceeding at the International IFSAM VIIIth World Congress (pp. 28-30).
• SMIIC (2017). The Standards and Metrology Institute for the Islamic Countries (SMIIC), https://www.smiic.org (13.02.2017).
• TSE (2017). Helal Belgesi, https://www.tse.org.tr/tr/icerikdetay/41/34/helal-belgesi.aspx (11.02.2017).
• WHC (2017). One voice full unity on halal standarts., onhttp://www.worldhalalcouncil.com/ (01.02.2017).
• World Halal Forum (2017). http://www.worldhalalforum.org/ (01.02.2017).
• Zannierah Syed Marzuki, S., Hall, C. M., & Ballantine, P. W. (2012). Restaurant manager and halal certification in Malaysia. Journal of Foodservice Business Research, 15(2), 195-214.