Volume: 3 Issue: 1 , 4/25/18

Year: 2018

Research Article

Research Article

1. THE IMPORTANCE OF WORD OF MOUTH COMMUNICATION ON HEALTHCARE MARKETING AND ITS INFLUENCE ON CONSUMERS’ INTENTION TO USE HEALTHCARE

Maşide Gürcü , Sezer Korkmaz

Page: 1-22
Apr 25, 2018, 12:00 AM

Research Article

2. DEVISING A MARKETING BUSINESS MODEL FOR THE LABORATORY FOR WELLNESS AND MOTOR BEHAVIOR TO PROMOTE INDEPENDENT LIVING OPPORTUNITIES FOR STROKE SURVIVORS

Chris Shao , Ceyhan Kilic , Turkan Dursun

Page: 23-41
Apr 25, 2018, 12:00 AM

Research Article

3. MEDICAL TOURISM COMPETITION: THE CASE OF TURKEY

Emine Kılavuz

Page: 42-58
Apr 25, 2018, 12:00 AM

Research Article

4. A COMPARATIVE STUDY IN PUBLIC-PRIVATE HOSPITALS ABOUT EFFECTS OF PSYCHOLOGICAL CONTRACT ON EMPLOYEE PERFORMANCE

Erhan Kılınç , H. Mustafa Paksoy

Page: 59-81
Apr 25, 2018, 12:00 AM
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