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DEVISING A MARKETING BUSINESS MODEL FOR THE LABORATORY FOR WELLNESS AND MOTOR BEHAVIOR TO PROMOTE INDEPENDENT LIVING OPPORTUNITIES FOR STROKE SURVIVORS

Year 2018, Volume: 3 Issue: 1, 23 - 41, 25.04.2018
https://doi.org/10.31201/ijhmt.370954

Abstract

This is a case-based conceptual
study that focuses on the marketing business model of the Laboratory for
Wellness and Motor Behavior (LWMB) which is not-for-profit and housed at a
state university in Texas, the United States of America. The LWMB was
established by a kinesiology professor who started working with kinesiology
students whose focus is in allied health to provide services to individuals who
have spinal cord injuries or other neurological disabilities. Using a team
approach, the LWMB, under the kinesiology professor’s supervision, works
closely with the patrons and their families, and the graduate assistants and
interns from the Kinesiology Department of the university. Even though
relatively unknown to the general public, the Laboratory has been successful in
helping the patrons and training the students. 
Nevertheless, in order to remain sustainable and to continuously
“provide access to the benefits of exercise to those who otherwise are
disregarded” (Priest, 2016), a comprehensive marketing business model is needed
to help the LWMB warrant its “success and future expansion”. The purpose of
this paper is to analyze the current marketing business model of the LWMB and
then provide recommendations to improve it. A theoretical framework that shows
potential outcomes of the improved marketing business model for the stroke
survivors and interns is also presented. The results of the market analysis
show that this laboratory operates in a very competitive and technologically
turbulent business environment with many opportunities and threats. Several
recommendations are made for LWMB to improve its marketing business model to
deal with the challenges of its internal and external operating environments.

References

  • ACSM Certified News (2010), Certified News, Indianapolis, IN: ACSM Certification & Registry Board.
  • American Stroke Association (2016), “Life After Stroke”, http://www.strokeassociation.org/STROKEORG/LifeAfterStroke/RegainingIndepend ence/Regaining-Independence-After-Stroke_UCM_308547_SubHomePage.jsp
  • Ansoff, H. Igor (1965), Corporate Strategy, New York, NY: McGraw-Hill.
  • Benner P. (1984) From Novice to Expert. Excellence and Power in Clinical Nursing Practice. Addison-Wesley Publishing Company, Menlo Park, CA.
  • Bhagat, Alisha (2016), “A Little Is A Lot: Health and Wellness Trends 2016”, http://www.huffingtonpost.com/alisha-bhagat/a-little-is-a-lot-health-and-wellness- trends-2016_b_9393638.html
  • Cohn, D’Vera (2016), “10 demographic trends that are shaping the U.S. and the world”, http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are- shaping-the-u-s-and-the-world/
  • Diener E. (2000), “The science of happiness and proposal for a national index.” American Psychologist. 34–43.
  • Diener, E., & Suh, E. (1997). Measuring quality of life: Economic, social, and subjective indicators. Social Indicators Research, 40 (1–2), 189–216.
  • Harrington C, LeBlanc AJ, Wood J, Satten NF, Tonner MC. (2002) “Met and unmet need for Medicaid home- and community-based services in the states.” Journal of Applied Gerontology. 21(4):484–510.
  • Hickner, R. C., J. S. Fisher, P. A. Hansen, S. B. Racette, C. M. Mier, M. J. Turner, J. O. HolloszY (1997), Journal of Applied Physiology, Vol. 83 No. 3, 897-903.
  • Huang, Wen-Ni Wennie, S. Perera, J. Vanswearingen, and S. Studenski (2010), “Performance measures predict onset of activity of daily living difficulty in community-dwelling older adults,” Journal of the American Geriatrics Society, vol. 58, no. 5, pp. 844–852, 2010.
  • Garber, C. E., B. Blissmer, M. R. Deschenes et al. (2011), “Quantity and quality of exercise for developing and maintaining cardiorespiratory, musculoskeletal, and neuromotor fitness in apparently healthy adults: Guidance for prescribing exercise,” Medicine and Science in Sports and Exercise, vol. 43, no. 7, pp. 1334–1359.
  • Illario M, Vollenbroek-Hutten M, Molloy DW, Menditto E, Iaccarino G, Eklund P. (2015), “Active and Healthy Ageing and Independent Living”, Journal of Aging Research.
  • Kotler, Philip & Alan R. Andreasen (1996), Strategic Marketing for Non-Profit Organizations, 5th ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Kotler, Philip & Kevin Lane Keller (2012), Marketing Management, 14thed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Laboratory for Wellness & Motor Behavior (LWMB) (2016), http://www.tarleton.edu/lwmb/index.html.
  • Lamb, Charles W., Jr., Joseph F. Hair, Jr., & Carl McDaniel (2017), Marketing 10, Mason, OH: South-Western Cengage Learning.
  • Nied, Jennifer (2016), “16 Wellness Trends for 2016”, http://www.americanspa.com/spa- blog/16-wellness-trends-2016 .
  • Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York, NY: Free Press.
  • Priest, Joe W. (2016), Personal Interview.
  • Relland, S. (2008), “Legal Compliance for Wellness Programs,” Employee Benefit Plan Review, p.5-8.
  • Rosenberg, D. E., Bombardier, C. H., Hoffman, J. M., & Belza, B. (2011). “Physical Activity Among Persons Aging with Mobility Disabilities: Shaping a Research Agenda.” Journal of Aging Research.
  • Schiffman, Leon G., & Joseph Wisenblit 2010 (2010), Consumer Behavior, 10th ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Spencer J. (2003) Learning and teaching in the clinical environment. BMJ: British Medical Journal.
  • Tanner, C. A., Benner, P., Chesla, C. and Gordon, D. R. (1993), The Phenomenology of Knowing the Patient. Image: The Journal of Nursing Scholarship, 25: 273–280.
  • United States Access Board (2016), “Exercise Equipment and Machines”, https://www.access-board.gov/guidelines-and-standards/recreation- facilities/guides/sports-facilities/exercise-equipment-and-machines
  • WHO, World Report on Ageing and Health, WHO, Geneva, Switzerland, 2015.
  • Williams, S. L., Haskard, K. B., & DiMatteo, M. R. (2007). The therapeutic effects of the physician-older patient relationship: Effective communication with vulnerable older patients. Clinical Interventions in Aging, 2(3), 453–467.
  • Wirtz, Jochen, Patricia Chew, & Christopher Lovelock (2012), Essentials of Services Marketing, 2nd ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Villareal, Dennis T., Suresh Chode, Nehu Parimi, David R. Sinacore, Tiffany Hilton, Reina Armamento-Villareal, Nicola Napoli, Clifford Qualls, and Krupa Shah (2011), New England Journal of Medicine 2011; 364:1218-1229.
  • Zeithaml, Valarie A., Mary Jo Bitner, & Deayne D. Gremler (2013), Services Marketing, 4th ed., New York, NY: McGraw-Hill/Irwin.
Year 2018, Volume: 3 Issue: 1, 23 - 41, 25.04.2018
https://doi.org/10.31201/ijhmt.370954

Abstract

References

  • ACSM Certified News (2010), Certified News, Indianapolis, IN: ACSM Certification & Registry Board.
  • American Stroke Association (2016), “Life After Stroke”, http://www.strokeassociation.org/STROKEORG/LifeAfterStroke/RegainingIndepend ence/Regaining-Independence-After-Stroke_UCM_308547_SubHomePage.jsp
  • Ansoff, H. Igor (1965), Corporate Strategy, New York, NY: McGraw-Hill.
  • Benner P. (1984) From Novice to Expert. Excellence and Power in Clinical Nursing Practice. Addison-Wesley Publishing Company, Menlo Park, CA.
  • Bhagat, Alisha (2016), “A Little Is A Lot: Health and Wellness Trends 2016”, http://www.huffingtonpost.com/alisha-bhagat/a-little-is-a-lot-health-and-wellness- trends-2016_b_9393638.html
  • Cohn, D’Vera (2016), “10 demographic trends that are shaping the U.S. and the world”, http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are- shaping-the-u-s-and-the-world/
  • Diener E. (2000), “The science of happiness and proposal for a national index.” American Psychologist. 34–43.
  • Diener, E., & Suh, E. (1997). Measuring quality of life: Economic, social, and subjective indicators. Social Indicators Research, 40 (1–2), 189–216.
  • Harrington C, LeBlanc AJ, Wood J, Satten NF, Tonner MC. (2002) “Met and unmet need for Medicaid home- and community-based services in the states.” Journal of Applied Gerontology. 21(4):484–510.
  • Hickner, R. C., J. S. Fisher, P. A. Hansen, S. B. Racette, C. M. Mier, M. J. Turner, J. O. HolloszY (1997), Journal of Applied Physiology, Vol. 83 No. 3, 897-903.
  • Huang, Wen-Ni Wennie, S. Perera, J. Vanswearingen, and S. Studenski (2010), “Performance measures predict onset of activity of daily living difficulty in community-dwelling older adults,” Journal of the American Geriatrics Society, vol. 58, no. 5, pp. 844–852, 2010.
  • Garber, C. E., B. Blissmer, M. R. Deschenes et al. (2011), “Quantity and quality of exercise for developing and maintaining cardiorespiratory, musculoskeletal, and neuromotor fitness in apparently healthy adults: Guidance for prescribing exercise,” Medicine and Science in Sports and Exercise, vol. 43, no. 7, pp. 1334–1359.
  • Illario M, Vollenbroek-Hutten M, Molloy DW, Menditto E, Iaccarino G, Eklund P. (2015), “Active and Healthy Ageing and Independent Living”, Journal of Aging Research.
  • Kotler, Philip & Alan R. Andreasen (1996), Strategic Marketing for Non-Profit Organizations, 5th ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Kotler, Philip & Kevin Lane Keller (2012), Marketing Management, 14thed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Laboratory for Wellness & Motor Behavior (LWMB) (2016), http://www.tarleton.edu/lwmb/index.html.
  • Lamb, Charles W., Jr., Joseph F. Hair, Jr., & Carl McDaniel (2017), Marketing 10, Mason, OH: South-Western Cengage Learning.
  • Nied, Jennifer (2016), “16 Wellness Trends for 2016”, http://www.americanspa.com/spa- blog/16-wellness-trends-2016 .
  • Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York, NY: Free Press.
  • Priest, Joe W. (2016), Personal Interview.
  • Relland, S. (2008), “Legal Compliance for Wellness Programs,” Employee Benefit Plan Review, p.5-8.
  • Rosenberg, D. E., Bombardier, C. H., Hoffman, J. M., & Belza, B. (2011). “Physical Activity Among Persons Aging with Mobility Disabilities: Shaping a Research Agenda.” Journal of Aging Research.
  • Schiffman, Leon G., & Joseph Wisenblit 2010 (2010), Consumer Behavior, 10th ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Spencer J. (2003) Learning and teaching in the clinical environment. BMJ: British Medical Journal.
  • Tanner, C. A., Benner, P., Chesla, C. and Gordon, D. R. (1993), The Phenomenology of Knowing the Patient. Image: The Journal of Nursing Scholarship, 25: 273–280.
  • United States Access Board (2016), “Exercise Equipment and Machines”, https://www.access-board.gov/guidelines-and-standards/recreation- facilities/guides/sports-facilities/exercise-equipment-and-machines
  • WHO, World Report on Ageing and Health, WHO, Geneva, Switzerland, 2015.
  • Williams, S. L., Haskard, K. B., & DiMatteo, M. R. (2007). The therapeutic effects of the physician-older patient relationship: Effective communication with vulnerable older patients. Clinical Interventions in Aging, 2(3), 453–467.
  • Wirtz, Jochen, Patricia Chew, & Christopher Lovelock (2012), Essentials of Services Marketing, 2nd ed., Upper Saddle River, NJ: Pearson Prentice Hall.
  • Villareal, Dennis T., Suresh Chode, Nehu Parimi, David R. Sinacore, Tiffany Hilton, Reina Armamento-Villareal, Nicola Napoli, Clifford Qualls, and Krupa Shah (2011), New England Journal of Medicine 2011; 364:1218-1229.
  • Zeithaml, Valarie A., Mary Jo Bitner, & Deayne D. Gremler (2013), Services Marketing, 4th ed., New York, NY: McGraw-Hill/Irwin.
There are 31 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Chris Shao This is me

Ceyhan Kilic This is me

Turkan Dursun

Publication Date April 25, 2018
Submission Date December 25, 2017
Acceptance Date April 11, 2018
Published in Issue Year 2018 Volume: 3 Issue: 1

Cite

APA Shao, C., Kilic, C., & Dursun, T. (2018). DEVISING A MARKETING BUSINESS MODEL FOR THE LABORATORY FOR WELLNESS AND MOTOR BEHAVIOR TO PROMOTE INDEPENDENT LIVING OPPORTUNITIES FOR STROKE SURVIVORS. International Journal of Health Management and Tourism, 3(1), 23-41. https://doi.org/10.31201/ijhmt.370954