MEDIATING ROLE OF THE PERCEPTION OF ENVIRONMENTAL UNCERTAINTIES OF IMPACT ANALYSIS ON INTELLECTUAL CAPITAL AND CORE COMPETENCIES

Abstract

The point where intellectual capital turns into value and gains meaning and quality in the real world is expressed as core competencies, because the concept of core competencies is described as the area where the organization emphasizes its unique features or products in order to provide sustainable competitive advantage. Therefore, it is stated that intellectual capital affects core competencies and this approach is necessary for the motive of survival and competitive advantage. In the relation between the two concepts, the mediating effect of environmental conditions and the perception of environmental uncertainty is quite determinant. Modeling the relationship except perception of environmental uncertainty regarding to the conditions and situations may prevent accurate generalizations. Based on the literature and similar empirical researches in this field, this study discusses the impact analysis between intellectual capital and core abilities within the mediating role of the perception of environmental uncertainty. Impact analysis and mediation role were analyzed using the structural equation model and an online questionnaire was used as a data collection instrument. The Covid-19 global pandemic which took place while the study was in progress, did not allow to face-to-face questionnaire method during the data collection process of the study as a result of the pandemic affecting the whole world and people being quarantined at home. The sample of the research is entrepreneurs working in startups. Online surveys were sent to 2.762 entrepreneurs from 6.614 startups, which constitute the universe of the research, and data from 245 participants were included in the analysis of the research. In the data analysis of the research, AMOS, SPSS and LISREL software packages were preferred, and hypotheses created referring to hypothetical and empirical studies were tested with the structural equation model technique. As a result of this study, it was determined that the perception of environmental uncertainty has a mediating role in the impact analysis on intellectual capital and core competencies.

Keywords

• Intellectual capital
• core competencies
• perceived environmental uncertainty

ENTELEKTÜEL SERMAYE VE TEMEL YETENEKLER ÜZERİNE ETKİ ANALİZLERİNDE ÇEVRESEL BELİRSİZLİK ALGISININ ARACILIK ROLÜ

Abstract

Entelektüel sermayenin değere dönüştüğü, reel dünyada anlam ve nitelik kazandığı kapsam temel yetenekler olarak ifade edilmektedir, çünkü temel yetenekler konsepti sürdürülebilir rekabet avantajı sağlamak için örgütün eşsiz özelliklerini veya ürünlerini öne çıkardığı alan olarak betimlenmektedir. Her iki kavram arasındaki etki ilişkisinde ise çevresel koşullar ve çevresel belirsizlik algısının aracı etkisi oldukça belirleyici olmaktadır. Söz konusu koşullar ve durumlara ilişkin algıdan bağımsız ilişkinin modellenmesi doğru genellemeler yapılmasına mani olabilmektedir. Alan yazınından ve bu alanda yapılan benzer ampirik araştırmalardan yola çıkılarak bu çalışmada, entelektüel sermaye ile temel yetenekler arasındaki etki analizleri, çevresel belirsizlik algısının aracılık rolü etkisi dâhilinde tartışılmaktadır. Etki analizleri ve aracılık rolü yapısal eşitlik modeliyle analiz edilmiş olup veri toplama aracı olarak online anket formu kullanılmıştır. Çalışma devam ederken vuku bulan Covid-19 global salgınının (pandemi) bütün dünyayı etkisi altına alması ve insanların evlerinde karantina altında tutulması sonucu çalışmanın veri toplama sürecinde yüz yüze matbu anket formlarına başvurulamamıştır. Araştırmanın örneklemini yenilikçi girişimlerde (startuplarda) görev yapan girişimciler oluşturmaktadır. Araştırmanın evrenini oluşturan alan 6.614 yenilikçi girişimden 2762 girişimciye çevrimiçi anketler gönderilmiş olup 245 katılımcıya ait veri araştırmanın analizlerine dâhil edilmiştir. Araştırmanın veri analizlerinde AMOS, SPSS ve LISREL yazılımları tercih edilmiş olup varsayımsal ve ampirik çalışmalar doğrultusunda oluşturulan hipotezler yapısal eşitlik modeli tekniğiyle test edilmiştir. Çalışmanın sonucunda entelektüel sermaye ve temel yetenekler üzerine etki analizlerinde çevresel belirsizlik algısının aracılık rolü olduğu tespit edilmiştir.

Keywords

• Entelektüel sermaye
• temel yetenekler
• çevresel belirsizlik algısı

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