EXAMINING THE RELATIONSHIPS BETWEEN EXCESSIVE INTERNET USE, CURRENT INDIVIDUAL INNOVATIVENESS AND SHOPPING ADDICTION: AN APPLICATION ON INDIVIDUALS USING E-COMMERCE

Year 2024, , 164 - 194, 25.03.2024

Bilge Turp Gölbaşı

https://doi.org/10.17130/ijmeb.1368767

Abstract

In this study, the current effects of individual innovativeness, which refers to situations such as excessive internet use, which is defined as the inability to prevent individuals using e-commerce from overusing the internet, shopping addiction, which is interpreted as the desire to shop excessively out of necessity and in an uncontrolled way, and being open to new experiences, were investigated. The aim of the study is to explain the functioning of important variables that direct business life in the digitalizing world on digital platforms. In the study, an online survey was conducted to 392 people and the data was analyzed using SPSS and AMOS programs. As a result of the analyses; it has been observed that when the tendency of individuals who use the internet at a problematic level increases, their tendency to resist change decreases and their tendency to be open to experience increases. In addition, it has been concluded that when the Internet addiction of individuals who use the Internet excessively increases, the opinion leadership levels of these individuals are positively affected. This research differs from other studies in that the relationship between the three variables used in the study is examined together and adapted to the e-commerce sector in Turkey. Additionally, differences may be seen in the use of other technological tools and platforms. In this regard, there are measurement restrictions in the field of digital and technological behavior and on other platforms other than e-commerce.

Keywords

: E-Commerce, Technology and Innovation, Internet Usage, Digital Business

AŞIRI İNTERNET KULLANIMI, GÜNCEL BİREYSEL YENİLİKÇİLİK VE ALIŞVERİŞ BAĞIMLILIĞI İLİŞKİLERİNİN İNCELENMESİ: E-TİCARET KULLANAN BİREYLER ÜZERİNE BİR UYGULAMA

Abstract

Bu çalışmada e-ticaret kullanan bireylerin, internetin așırı kullanılması isteğinin önüne geçilememesi olarak açıklanan aşırı internet kullanımı, ihtiyaç dışı ve kontrolsüz bir şekilde aşırı alışveriş yapma isteği olarak yorumlanan alışveriş bağımlılığı ve yeniye özgü tecrübelere açık olma gibi durumları belirten bireysel yenilikçiliğin güncel etkileri araştırılmıştır. Çalışmanın amacı dijitalleşen dünyada iş hayatına yön veren önemli değişkenlerin dijital platformlarda işleyişini açıklamaktır. Çalışmada 392 kişiye çevrim içi anket yapılmıştır ve verilerin analizleri SPSS ve AMOS programları kullanılarak ölçülmüştür. Analizler sonucunda; aşırı internet kullanan bireylerin interneti sorunlu düzeyde kullanma eğilimleri arttığında değişime direnç gösterme eğilimlerinin azaldığı ve deneyime açık olma eğilimlerinin arttığı görülmüştür. Ek olarak aşırı internet kullanan bireylerin internet bağımlılığı arttığında bu bireylerin fikir önderliği düzeylerinin olumlu yönde etkilendiği sonuçlarına ulaşılmıştır. Bu araştırma, çalışmada kullanılan üç değişkenin aralarındaki ilişkinin birlikte incelenmesi ve Türkiye’de e-ticaret sektörüne uyarlanması bakımından diğer çalışmalardan ayrılmaktadır. Ayrıca diğer teknolojik araç ve platform kullanımlarında da farklılıklar görülebilir. Bu bakımdan, dijital ve teknolojik davranış alanında ve e-ticaret dışında diğer platformlarda da ölçüm kısıtları bulunmaktadır.

Keywords

E-Ticaret, Teknoloji ve Yenilik, Internet Kullanımı, Dijital İş

Ethical Statement

Bu çalışma bir teze dayanmamaktadır, herhangi bir projeden destek alınmamış, herhangi bir konferansta sunulmamıştır.

Supporting Institution

Yok

References

• Bai, Y. M., Lin, C. C., & Chen, J. Y. (2001). Internet addiction disorder among clients of a virtual clinic. Psychiatric Services, 52(10), 1397-1397.
• Barnet, B. (2001). Pack-rat or Amnesiac? Memory, the Archive and the Birth of the Internet. Continuum: Journal of Media & Cultural Studies, 15(2), 217-231.
• Batey, M., & Furnham, A. (2006). Creativity, intelligence, and personality: A critical review of the scattered literature. Genetic, Social, And General Psychology Monographs, 132(4), 355-429.
• Bellenger, D., Robertson D., & Greenberg, B. (1977). Shopping centre patronage motives. Journal of Retailing 53(2), 29-38.
• Buelow, M. (2020). Risky decision making in psychological disorders. Academic Press. Childers, T. L. (1986). Assessment of the psychometric properties of an opinion leadership scale. Journal of Marketing Research, 23(2), 184-188.
• Cho, S. C., Kim, J. W., Kim, B. N., Lee, J. H., & Kim, E. H. (2008). Biogenetic temperament and character profiles and attention deficit hyperactivity disorder symptoms in Korean adolescents with problematic Internet use. CyberPsychology & Behavior, 11(6), 735-737.
• Çiftci, O., Choi, E. K. C., & Berezina, K. (2020). Customer intention to use facial recognition technology at quick-service restaurants. E-Review of Tourism Research, 17(5), 753–763.
• D'Astous, A. (1990). An inquiry into the compulsive side of" normal" consumers. J. Consumer Pol'y, 13, 15.
• Davis, R. A., Flett, G. L., & Besser, A. (2002). Validation of a new scale for measuring problematic Internet use: Implications for pre-employment screening. Cyberpsychology & Behavior, 5(4), 331-345.
• Demirel, N., & Turan, N. (2021). Relationship between individualized care perception and innovativeness among final‐year nursing students. Perspectives in Psychiatric Care, 57(2), 891-899.
• DeSarbo, W. S., & Edwards, E. A. (1996). Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231-262.
• Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334-361.
• Faber, R. J., & O'Guinn, T. C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459-469.
• Floros, G., & Siomos, K. (2014). Excessive Internet use and personality traits. Current Behavioral Neuroscience Reports, 1, 19-26.
• García-Granero, A., Llopis, Ó., Fernández-Mesa, A., & Alegre, J. (2015). Unraveling the link between managerial risk-taking and innovation: The mediating role of a risk-taking climate. Journal of Business Research, 68(5), 1094-1104.
• Geissler, G. L., & Edison, S.W. (2005). Market mavens' attitudes towards general technology: Implications for marketing communications. Journal of Marketing Communications, 11(2), 73-94.
• Goldenberg, J., Lehmann, D. R., Shidlovski, D., & Barak, M. M. (2006). The role of expert versus social opinion leaders in new product adoption. Marketing Science Institute Report, 6(4), 67-84.
• Grüsser, S., Thalemann, R., Albrecht, U., & Thalemann, C. (2005). Excessive computer usage in adolescents-a psychometric evaluation. Wiener Klinische Wochenschrift, 117(5-6), 188-195.
• Ha, J. H., Kim, S.Y., Bae, S.C., Bae, S., Kim, H., Sim, M., Lyoo, I. K., & Cho, S.C. (2007). Depression and Internet Addiction in Adolescents. Psychopathology, 40(6), 424-430.
• Hafner, K., & Lyon, M. (1998). Where wizards stay up late: The origins of the Internet. Simon and Schuster.
• Hammond, M. M., Neff, N. L., Farr, J. L., Schwall, A. R., & Zhao, X. (2011). Predictors of individual-level innovation at work: A meta-analysis. Psychology of Aesthetics, Creativity, and the Arts, 5(1), 90.
• Hegner, S. M., Beldad, A. D., & Brunswick, G. J. (2019). In automatic we trust: Investigating the impact of trust, control, personality characteristics, and extrinsic and intrinsic motivations on the acceptance of autonomous vehicles. International Journal of Human–Computer Interaction, 35(19), 1769–1780.
• Holden, N. (2001). Knowledge management: Raising the spectre of the cross‐cultural dimension. Knowledge and Process Management, 8(3), 155-163.
• Hsiao, C. H., & Chang, W. L. (2007). The relationship between money attitude and compulsive buying among taiwan's generation X and Y. Journal of Accounting, Finance, & Management Strategy, 3(2), 95.
• Hurt, H. T., Joseph, K., & Cook, C. D. (1977). Scales for the measurement of innovativeness. Human Communication Research, 4(1), 58-65.
• Hwang, J., Choe, J. Y., Choi, Y. G., & Kim, J. J. (2021). A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19. Journal of Travel, & Tourism Marketing, 38(4), 368-382.
• İçellioğlu, S. (2008). Prefrontal yönetici işlevlere duyarlı Iowa Gambling Testi'nin sağlıklı Türk deneklerde normatif verilerinin toplanması (Yüksek Lisans Tezi). https://tez.yok.gov.tr/UlusalTezMerkezi/ sayfasından erişilmiştir. Erişim Tarihi: 30.12.2023.
• Jackson, J. D., Mun, Y. Y., & Park, J. S. (2013). An empirical test of three mediation models for the relationship between personal innovativeness and user acceptance of technology. Information & Management, 50(4), 154–161.
• Johnson, T., & Attmann, J. (2009). Compulsive buying in a product specific context: Clothing. Journal of Fashion Marketing and Management: An International Journal. 13(3), 394 – 405.
• June, K. J., Sohn, S. Y., So, A. Y., Yi, G. M., & Park, S. H. (2007). A study of factors that influence Internet addiction, smoking, and drinking in high school students. Journal of Korean Academy of Nursing, 37(6), 872-882.
• Katz, E., & Lazarsfeld, P. F. (1964). Personal Influence, The part played by people in the flow of mass communications. Transaction Publishers.
• Kılıçer, K., & Odabaşı, H. F. (2010). Bireysel Yenilikçilik Ölçeği (BYÖ): Türkçeye uyarlama, geçerlik ve güvenirlik çalışması. Hacettepe Üniversitesi Eğitim Fakültesi Dergisi, 38(38), 150-164.
• Ko, C. H., Hsiao, S., Liu, G. C., Yen, J. Y., Yang, M. J., & Yen, C. F. (2010). The characteristics of decision making, potential to take risks, and personality of college students with Internet addiction. Psychiatry Research, 175(1-2), 121-125.
• Ko, C. H., Yen, J. Y., Chen, C. C., Chen, S. H., Wu, K., & Yen, C. F. (2006). Tridimensional personality of adolescents with internet addiction and substance use experience. The Canadian Journal of Psychiatry, 51(14), 887-894.
• Kraepelin, E. (1915). Psychiatrie: Ein lehrbuch für studierende und arzte. Leipzig: Verlag Von Johann Ambrosius Barth.
• Kukar-Kinney, M., Ridgway, N. M., & Monroe, K. B. (2009). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the Internet. Journal of Retailing, 85(3), 298-307.
• Lam, L. T., Peng, Z. W., Mai, J. C., & Jing, J. (2009). Factors associated with Internet addiction among adolescents. Cyberpsychology & Behavior, 12(5), 551-555.
• Lee, Y. S., Han, D. H., Yang, K. C., Daniels, M. A., Na, C., Kee, B. S., & Renshaw, P. F. (2008). Depression like characteristics of 5HTTLPR polymorphism and temperament in excessive internet users. Journal of Affective Disorders, 109(1-2), 165-169.
• Lian, J. W., & Yen, D. C. (2017). Understanding the relationships between online entrepreneurs’ personal innovativeness, risk taking, and satisfaction: Comparison of pure-play and click-and-mortar. Journal of Organizational Computing and Electronic Commerce, 27(2), 135-151.
• McClosky, H. (1958). Conservatism and personality. American Political Science Review, 52, 27-45.
• McCrae, R. R. (1987). Creativity, divergent thinking, and openness to experience. Journal of Personality and Social Psychology, 52(6), 1258.
• McCrae, R. R. (1994). Openness to experience: Expanding the boundaries of Factor V. European Journal of Personality, 8(4), 251-272.
• McCrae, R. R., & Costa, P. T. (1997). Conceptions and correlates of openness to experience. In R. Hogan, J. Johnson, & S. Briggs (Eds.), Handbook of Personality Psychology (pp. 825-847). San Diego: Academic Press.
• Melián-González, S., Gutiérrez-Taño, D., & Bulchand-Gidumal, J. (2021). Predicting the intentions to use chatbots for travel and tourism. Current Issues in Tourism, 24(2), 192–210.
• Mitchell, P. (2000). Internet addiction: Genuine diagnosis or not? The Lancet, 355(9204), 632.
• Mottram, A. J., & Fleming, M. J. (2009). Extraversion, impulsivity, and online group membership as predictors of problematic Internet use. Cyberpsychology & Behavior, 12(3), 319-321.
• Mueller, A., Mitchell, J. E., Peterson, L. A., Faber, R. J., Steffen, K. J., Crosby, R. D., & Claes, L. (2011). Depression, materialism, and excessive Internet use in relation to compulsive buying. Comprehensive Psychiatry, 52(4), 420-424.
• Mumby, D. K. (2005). Theorizing resistance in organization studies: A dialectical approach. Management Communication Quarterly, 19, 19-44.
• Myers, J. H., & Robertson, T. S. (1972). Dimensions of opinion leadership. Journal Of Marketing Research, 9(1), 41-46.
• Oreg, S. (2003). Resistance to change: Developing an individual differences measure. Journal of Applied Psychology, 88, 680-693.
• Oreg, S., & Goldenberg, J. (2015). Resistance to innovation: Its sources and manifestations. University of Chicago Press.
• Özçelik, A. B., Gegez, E. E., & Burnaz, Ş. (2017). Mobil İnternet, Tüketici Materyalizmi ve Alışveriş Bağımlılığı: Alışveriş Motivasyonlarının Düzenleyici Etkisi Üzerine Bir Araştırma. 21. Ulusal Pazarlama Kongresi, 3(2).
• Patil, P., Tamilmani, K., Rana, N. P., & Raghavan, V. (2020). Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal. International Journal of Information Management, 54, 102144.
• Patterson, F., & Zibarras, L. D. (2017). Selecting for creativity and innovation potential: Implications for practice in healthcare education. Advances in Health Sciences Education, 22, 417-428.
• Phau, I., & Woo, C. (2008). Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage. Marketing Intelligence & Planning, 26(5), 441-458.
• Piderit, S. K. (2000). Rethinking resistance and recognizing ambivalence: A multidimensional view of attitudes toward an organizational change. The Academy of Management Review, 25, 783-794.
• Ridgway, N. M., Kukar-Kinney, M., & Monroe, K. B. (2008). An expanded conceptualization and a new measure of compulsive buying. Journal of Consumer Research, 35(4), 622-639.
• Rigdon, E. E. (1996). CFI versus RMSEA: A comparison of two fit indexes for structural equation modeling. Structural Equation Modeling: A Multidisciplinary Journal, 3(4), 369-379.
• Roberts, R., Flin, R., Millar, D., & Corradi, L. (2021). Psychological factors influencing technology adoption: A case study from the oil and gas industry. Technovation, 102, 102219.
• Rogers, E. M. (2003). Yeniliklerin yayılması. Özgür basın.
• Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
• Rogers, E. M., & Cartano, D. G. (1962). Methods of measuring opinion leadership. Public Opinion Quarterly, 435-441.
• Saleem, S., & Abideen, Z. (2011). Effective advertising and its influence on consumer buying behavior. European Journal of Business and Management, 3(3), 55-67.
• Sanou, B. (2013). 2.7 billion people almost 40% of the worlds population are online. https://www.itu.int/en/ITU-D/ Statistics/Documents/facts/ICTFactsFigures2013-e.pdf sayfasından erişilmiştir. Erişim Tarihi: 06.03.2023.
• Seo, M., Kang, H. S., & Yom, Y. H. (2009). Internet addiction and interpersonal problems in Korean adolescents. CIN: Computers, Informatics, Nursing, 27(4), 226-233.
• Sherer, J. (2023). Internet Gaming. American Psychiatric. Retrieved from https://www.psychiatry.org/patients-families/internet-gaming Accessed 06.03.2023.
• Sherer, J., & Levounis, P. (2022). Technological addictions. Current Psychiatry Reports, 24(9), 399-406.
• Sun, D. L., Chen, Z. J., Ma, N., Zhang, X. C., Fu, X. M., & Zhang, D. R. (2009). Decision-making and prepotent response inhibition functions in excessive internet users. CNS Spectrums, 14(2), 75-81.
• Tauber, E.M. (1972). Why Do People Shop? Journal of Marketing 36(4), 46-49.
• Tosun, L. P., & Lajunen, T. (2009). Why do young adults develop a passion for Internet activities? The associations among personality, revealing “true self” on the Internet, and passion for the Internet. CyberPsychology & Behavior, 12(4), 401-406.
• Trimpop, R. M. (1994). The psychology of risk taking behavior. Elsevier.
• Truong, Y. (2013). A cross-country study of consumer innovativeness and technological service innovation. Journal of Retailing and Consumer Services, 20(1), 130-137.
• Valence, G., d'Astous, A., & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
• Weinstein, A., & Lejoyeux, M. (2010). Internet addiction or excessive internet use. The American Journal of Drug and Alcohol Abuse, 36(5), 277-283.
• Workman, L. (2010). Compulsive buying: A theoretical framework. The Journal of Business Inquiry, 9(1), 89-126.
• Yau, YHC., Yip, S.W., & Potenza, M.N. (2014). Understanding “behavioral addictions”: Insights from research. The ASAM Principles of Addiction Medicine Fifth Edition. Ries RK, Fiellin DA, Miller SC, Saitz R eds. Wolters Kluwer Health-ASAM, China.
• Yen, C. F., Ko, C. H., Yen, J. Y., Chang, Y. P., & Cheng, C. P. (2009). Multi‐dimensional discriminative factors for Internet addiction among adolescents regarding gender and age. Psychiatry and clinical Neurosciences, 63(3), 357-364.
• Yen, J. Y., Ko, C. H., Yen, C. F., Wu, H. Y., & Yang, M. J. (2007). The comorbid psychiatric symptoms of Internet addiction: attention deficit and hyperactivity disorder (ADHD), depression, social phobia, and hostility. Journal of Adolescent Health, 41(1), 93-98.
• Yıldız, E. (2019). Okul yöneticilerinin dönüşümcü liderlik davranışlarının öğretmenlerin bireysel yenilikçilik algılarına etkisi (Yüksek Lisans Tezi). https://tez.yok.gov.tr/UlusalTezMerkezi/ sayfasından erişilmiştir. Erişim Tarihi: 19.11.2023.
• Young, K. S. (2009). Internet addiction: The emergence of a new clinical disorder. Cyberpsychology & Behavior, 1(3).