ÇEVRESEL BELİRSİZLİĞİN YENİLİK PERFORMANSINA ETKİSİNDE ÖRGÜTSEL ÇEVİKLİĞİN ROLÜ: OTELLERDE BİR UYGULAMA

Öz

Belirsizliğin yüksek olduğu iş çevresinde yenilik yapmak işletmeler için bir zorunluluk haline gelmiştir. Çevresel belirsizliklere yenilik yaparak karşılık vermek işletmelerin çevik olmasına bağlıdır. Bu araştırma, çevresel belirsizliğin yenilik performansı üzerindeki etkisini incelerken belirsizliğin üç ana yönünü test etmeyi ve belirsiz ortamlarda örgütsel çevikliğin düzenleyici rolünü belirlemeyi amaçlamıştır. Veriler Nevşehir Merkez, Ürgüp, Göreme ve Avanos’ta bulunan otellerdeki 310 çalışandan elde edilmiştir. Verilere ilişkin güvenilirlik ve geçerlilik analizleri yapıldıktan sonra hipotezler test edilmiştir. Bulguların sonucunda çevresel belirsizliğin ve alt boyutlarından dinamiklik ve heterojenlik ile yenilik performansı arasında anlamlı ilişki bulunurken, olumsuzluk ile yenilik performansı arasında anlamlı ilişki bulunamamıştır. Ayrıca örgütsel çevikliğin, çevresel belirsizliğin alt boyutlarından dinamiklik ve heterojenliğin yenilik performansı üzerindeki etkisinde düzenleyici rol oynadığı tespit edilmiştir. Bu çalışma ile konaklama endüstrisinde çevresel belirsizlik, yenilik performansı ve örgütsel çeviklik arasındaki ilişkiye yeni bakış açıları sunulmuştur. Ancak araştırmanın sadece Nevşehir’e özel olması, çalışmanın genellenebilirliğini sınırlamıştır.

Anahtar Kelimeler

• Örgütsel Çeviklik
• Çevresel Belirsizlik
• Çevresel Dinamiklik
• Çevresel Heterojenlik
• Çevresel Olumsuzluk
• Yenilik Performansı

THE ROLE OF ORGANIZATIONAL AGILITY IN THE EFFECT OF ENVIRONMENTAL UNCERTAINTY ON INNOVATION PERFORMANCE: AN APPLICATION IN HOTELS

Abstract

Innovating in the business environment where uncertainty is high has become a necessity for businesses. Responding to environmental uncertainties by innovating depends on businesses being agile. This research aimed to test three main aspects of uncertainty and to determine the moderator role of organizational agility in uncertain environments, while examining the effect of environmental uncertainty on innovation performance. Data covers from 310 employees in hotels located in Nevsehir Merkez, Urgup, Goreme and Avanos. After the reliability and validity analyzes of the data were made, the hypotheses were tested. As a result of the findings, a significant relationship was found between environmental dynamism and innovation performance, and between environmental heterogeneity and innovation performance. However, it was determined that the relationship between environmental hostility and innovation performance was not significant. Organizational agility played a moderator role in the relationship between environmental dynamism and innovation performance. In addition, organizational agility played a moderator role in the relationship between environmental heterogeneity and innovation performance. This study presents new perspectives on the relationship among environmental uncertainty, innovation performance and organizational agility in the hospitality industry. However, conducting the research only in Nevşehir limited the generalizability of the study.

Keywords

• Organizational Agility
• Environmental Uncertainty
• Environmental Dynamism
• Environmental Heterogeneity
• Environmental Hostility
• Innovation Performance

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