ON THE IM POSSIBILITY OF CATCHING LIGHTNING IN A BOTTLE: AN OVERVIEW ABOUT THE VOTER PERCEPTIONS ON POLITICAL PROMOTION FROM THE PERSPECTIVE OF CONSUMER SKEPTICISM

Abstract

The purpose of this study is to examine the perceptions of the voters from the perspectives of consumer skepticism and to reveal the variables affecting consumer skepticism. In line with this purpose, a questionnaire was applied to 410 voters reside in Selçuklu district of Konya province that selected by convenience sampling. The data collected from 390 valid questionnaires were subjected to multiple linear regression analysis. The results show that voters’ skepticism about political promotion activities decrease with the increase on their political involvement, seeking information in election decisions and their tendency to have an external locus of control

Keywords

• Consumer Skepticism,Involvement,Locus of Control,Perceived Risk,Political Promotion

AĞZIYLA KUŞ TUTMA İMKAN SIZLIĞ I ÜZERİNE: SİYASAL TUTUNDURMAYA İLİŞKİN SEÇMEN ALGILARINA TÜKETİCİ ŞÜPHECİLİĞİ PERSPEKTİFİNDEN BİR BAKIŞ

Öz

Bu çalışmanın amacı seçmenlerin siyasal tutundurmaya ilişkin algılarını tüketici şüpheciliği perspektifinden incelemek ve tüketici şüpheciliğini etkileyen değişkenleri ortaya koymaktır. Bu amaç doğrultusunda Konya ili Selçuklu ilçesinde ikamet eden seçmenlerden kolayda örnekleme yoluyla belirlenen 410 seçmene yüzyüze anket uygulanmış, geçerli görülen 390 anketten toplanan veriler çoklu doğrusal regresyon analizine tabi tutulmuştur. Sonuçlar seçmenlerin siyasal tutundurma faaliyetlerine ilişkin şüpheciliklerinin siyasal ilgilenimleri, seçme kararındaki bilgi arayışları ve dış kontrol odağına sahip olma eğilimleri arttıkça azaldığını göstermektedir.

Anahtar Kelimeler

• Tüketici Şüpheciliği,İlgilenim,Kontrol Odağı,Algılanan Risk,Siyasal Tutundurma

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