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THE MEDIATING EFFECT OF PERSONAL INNOVATIVENESS AND TRUST ON THE RELATION BETWEEN CULTURAL DIMENSIONS AND ONLINE BUYING BEHAVIOR

Year 2018, , 257 - 282, 01.01.2018
https://doi.org/10.17130/ijmeb.2018137584

Abstract

It’s assumed that culture affects the online shopping as well as innovativeness and trust towards them. Because the cultural characteristics are being reflected to individuals. Different cultural characteristics may be a parameter that determines the variation of buying behaviors. In this paper, the direct/indirect effects of Hofstede’s cultural dimensions on online buying were analyzed using Structural Equation Modeling. Data from 316 respondents were collected by survey. It’s investigated that if the cultural dimensions have direct effect on online buying and if personal innovativeness and trust were the variables mediating between these relations. It’s seen that uncertainty avoidance has direct/indirect effects on online buying, where collectivism indirectly affects it. Other two don’t have any significant effect

References

  • Adapa, S. (2008). Adoption of internet shopping: Cultural considerations in India and Australia. Journal of Internet Banking and Commerce, 13(2).
  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215.
  • Bagozzi, P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academic Markating Science, 40(8), 8-34.
  • Baron, R. & Kenny, D. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173-1182.
  • Chen, Y., & Zhang, L. (2015). Influential factors for online impulse buying in China: A model and its empirical analysis. International Management Review, 11(2).
  • Choe, J. (2004). The consideration of cultural differences in the design of information systems. Information and Management , 41(5), 669–684.
  • Choi, J., & Geistfeld, L. V. (2004). A cross-cultural investigation of consumer e-shopping adoption. Journal of Economic Psychology, 25(6), 821-838.
  • Clemes, M. D., Gan, C., & Zhang, J. (2014). An empirical analysis of online shopping adoption in Beijing, China. Journal of Retailing and Consumer Services, 21(3), 364–375.
  • Cyr, D., Gefen, D., & Walczuch, R. (2017). Exploring the relative impact of biological sex and masculinity–femininity values on information technology use. Behaviour and Information Technology, 36(2), 178-193.
  • Daghfous N., Petrof J. V., & Pons, F. (1999). Values and adoption of innovations: a cross- cultural study. Journal of Consumer Marketing, 16(4), 314-331.
  • Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998). Understanding the ınfluence of national culture on the development of trust. Academy of Management Review, 23(3), 601-620.
  • Efrat, K. (2014). The direct and indirect impact of culture on innovation. Technovation, 34(1), 12–20.
  • Everdingen, Y. M., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232.
  • Field, A. (2009). Discovering statistics using SPSS, (3.Baskı). ABD: Sage.
  • Field, A. (2013). Discovering statistics using IBM SPSS statistics, (4.Baskı.). ABD: Sage.
  • Gefen, D. (2000). E-Commerce: The role of familiarity and trust. OMEGA The International Journal of Management Science, 28(6), 725-737.
  • Gefen, D., Karahanna, E., & Straub, D. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27 (1), 251–290.
  • Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega, 32(1), 407-424.
  • Goldsmith, R. E. (2002). Explaining and predicting consumer intention to purchase over the internet: An exploratory study. Journal of Marketing Theory and Practice, 10(2), 22-28.
  • Greenberg, R., Wong-On-Wing, B., & Lui, G., (2010). Culture and consumer trust in online businesses, (Chapter 8), In G. Hunter, F. Tan (Eds.), Technological advancement in developed and developing countries: Discoveries in global information management.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7 Baskı.). Londra: Pearson Education.
  • Herbig, P., & Dunphy, S. (1998). Culture and innovation. Cross Cultural Management: An International Journal, 5(4), 13 – 21.
  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations, 2nd ed. Thousand Oaks:Sage Publications.
  • Hosmer, L. T. (1995). Trust: The connecting link between organizational theory and philosophical ethics. Academy of Management Review, 20(2), 379-403.
  • Hu, L.-t., & Bentler, P. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424.
  • Hui, T., K., & Wan, D. (2004). The Role of consumer innovativeness in the adoption of internet shopping in Singapore. The Internet Business Review, 1, 1-18.
  • Hwang, Y. (2009). The ımpact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management. Electron Markets, 19, 89-98.
  • Hwang, Y., & Lee, K. C. (2012). Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust. Information and Management, 49, 171-176.
  • Jaccard, J., & Wan, C. K. (1996). Lisrel approaches to interaction effects in multiple regression. Sage.
  • Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (1999). Consumer trust in an internet store, Information Technology and Management, 1(12), 45-71.
  • Jeyashoke, N., Vongterapak, B., & Long, Y. (2014). Does culture matter? A case study on online retailing stores across three Asian countries. Pueblo Graduate Research Symposium Proceedings (p. 51), Colorado State University.
  • Joines, J., Scherer, C., & Scheufele, D. (2003). Exploring motivations for consumer web use and their implications for e-commerce. Journal of Consumer Marketing, 20 (2), 90-109.
  • Kaasa, A., & Vadi, M. (2010). How does culture contribute to innovation? evidence from European countries. Economics of Innovation and New Technology, 19(7), 583-604.
  • Kaiser, H. F. (1958). The varimax criterion for analytic rotation in factor analysis. Psychometrika, 23(3), 187-200.
  • Kale, S. H., & Barnes, J. W. (1992). Understanding the domain of cross-national buyer-seller interactions. Journal of Inter-national Business Studies, 23(1), 101-132.
  • Kim, E., Urunov, R., & Kim, H. (2016). The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in Russia. Procedia Computer Science, 91, 966-970.
  • Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford Publications.
  • Koçer, M. (2012). Elektronik ticaretin pazarlama stratejilerine etkileri (Yayınlanmamış Yüksek Lisans Tezi). İstanbul Ticaret Üniversitesi.
  • Kumar, N., Scheer, L. K., & Steenkamp, J.-B. E. M. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 17, 348-356.
  • Kumar, V. (2014). Understanding cultural differences in innovation: A conceptual framework and future research directions. Journal of International Marketing, 22(3), 1-29.
  • Liang, T., & Huang, J. (1998). An empirical study on consumer acceptance of products in electronic markets: A transaction cost model. Decision Support Systems, 24, 29–43.
  • Liao, Q., & Shim, J. P. (2004). Cross-cultural differences of online store image perception and customer purchasing intension. ICEB, 278-283.
  • Lim, K. H., Leung, K., Sia, C. L., & Lee M. K. (2004). Is ecommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on internet shopping. Journal of International Business Studies, 35(6), 545-559.
  • Lin, L. H. (2009). Effects of national culture on process management and tecnological innovation. Total Quality Management, 20(12), 1287-1301.
  • Lin, Z., & Filieri, R. (2015). Airline passengers’ continuance intention towards online checkin services: The role of personal innovativeness and subjective knowledge transportation. Research Part E, 81, 158–168.
  • Lundgren H., & Walczuch, R. (2003). Moderated trust – the impact of power distance and uncertainty avoidance on the consumer trust formation process in e-retailing. The Tenth Research Symposium on Emerging Electronic Markets, 31-52.
  • McCole, P., & Palmer, A. (2001). A critical evaluation of the role of trust in direct marketing over the internet. World Marketing Congress, University of Cardiff, Wales.
  • McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334-359.
  • Meydan, C., & Şeşen, H. (2011). Yapısal eşitlik modellemesi AMOS uygulamaları. Ankara: Detay Yayıncılık.
  • Nakata, C., & Sivakumar, K. (1996). National culture and new product development: An integrative review. Journal of Marketing, 60(1), 61–72.
  • Park, C. (2002). A model on the online buying intention with consumer characteristics and product type. Proceedings of Ausweb, The Eighth Australian World Wide Web Conference, Queensland, Australia.
  • Park, C., & Jun, J.-K. (2003). A cross-cultural comparison of internet buying behavior. International Marketing Review, 20(5), 534-554.
  • Park, J., Lee, D., & Ahn, J. (2004). Risk-focused e-commerce adoption model: A cross-country study. Journal of Global Information Management, 7, 6-30.
  • Rauch, A., Frese, M., Wang, Z. M., Unger, J., Lozada, M., Kupcha, V., & Spirina, T. (2013). national culture and cultural orientations of owners affecting the innovation–growth relationship in five countries. Entrepreneurship and Regional Development: An International Journal, 25(9-10), 732-755.
  • Reichheld, F. F., & Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
  • Rinne, T., Steel, G. D., & Fairweather, J. (2013). The role of Hofstede’s individualism in national-level creativity. Creativity Research Journal, 25(1), 129-136.
  • Roozmand, O., Ghasem-Aghaee, N., Nematbakhsh, M. A., Baraani, A., & Hofstede, G. J. (2011). Computational modeling of uncertainty avoidance in consumer behavior. International Journal of Research and Reviews in Computer Science, 18-26.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Schumacker, R. E., & Lomax, R. G. (2004). A beginner’s guide to structural equation modeling. Psychology Press.
  • Shao, T. A. (2002). Marketing research: An aid to decision making. SouthWestern/Thomson Learning.
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  • Srite, M., & Karahanna, E. (2006). The role of espoused national cultural values in technology acceptance. MIS Quarterly, 30(3), 679-704.
  • Stafford, T. F., Turan, A., & Raisinghani, M. S. (2004). International and cross-cultural influences on online shopping behavior. Journal of Global Information Technology Management, 7, 70-87.
  • Strychalska-Rudzewicz, A. (2016). The impact of national culture on the level of innovation. Journal of Intercultural Management, 8(1), 121–145.
  • Taylor, M. Z., & Wilson, S. (2010). Does culture still matter?: The effects of individualism on national innovation rates. Journal of Business Venturing, 27 (2), 234–247.
  • Tolba, A. H., & Mourad, M. (2011). Individual and cultural factors affecting diffusion of innovation. Journal of International Business and Cultural Studies, 5, 1-16.
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  • Van Slyke, C., Belanger, F., & Sridar, V. (2005). A comparison of American and Indian consumers perceptions of electronic commerce. Information Resources Management Journal, 18, 24-40.
  • Verhagen, T., Meents, S., & Tan, Y. H. (2006). Perceived risk and trust associated with purchasing at electronic marketplace. European Journal of Information Systems, 15(6), 542-555.
  • Wang, C.-C., & Yang, H.-W. (2008). Passion for online shopping: The influence of personality and compulsive buying. Social Behavior and Personality, 36(5), 693-706.
  • Wee, K. N. L., & Ramachandra, R. (2000). Cyberbuying in China, Hong Kong and Singapore: Tracking the who, where, why and what online buying. International Journal of Retail and Distribution Management, 28(7), 307-316.
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KÜLTÜR BOYUTLARI İLE ONLINE ALIŞVERİŞ DAVRANIŞI ARASINDAKİ İLİŞKİDE BİREYSEL YENİLİKÇİLİK VE GÜVENİN ARACILIK ETKİSİ

Year 2018, , 257 - 282, 01.01.2018
https://doi.org/10.17130/ijmeb.2018137584

Abstract

Elektronik platformlara olan güvenin artmasının ve yenilikçi uygulamaların tüketicileri cezbetmesinin yanında, kişilerin benimsedikleri kültürün de online alışverişte etkili olduğu varsayılmaktadır. Çünkü toplumun sahip olduğu kültürel özellikler, bireye yansımaktadır. Farklı kültürel özellikler sonucu, bireylerin satın alma davranışları da farklılaşmaktadır. Çalışmada, Hofstede’in kültür boyutlarının online alışverişe etkisi, Yapısal Eşitlik Modellemesi ile araştırılmıştır. 316 kişiden anketle veri toplanmış, kültür boyutlarının online alışveriş davranışına doğrudan etkilerinin olup olmadığı, bireysel yenilikçilik ve güvenin aracılık etkisi incelenmiştir. Belirsizlikten kaçınmanın hem doğrudan, hem de bireysel yenilikçilik ve güven üzerinden online alışverişi etkilediği, toplulukçuluğun ise bireysel yenilikçilik üzerinden dolaylı etkisinin olduğu görülmüştür. Erillik ve güç mesafesinin etkisi saptanmamıştır.

References

  • Adapa, S. (2008). Adoption of internet shopping: Cultural considerations in India and Australia. Journal of Internet Banking and Commerce, 13(2).
  • Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215.
  • Bagozzi, P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academic Markating Science, 40(8), 8-34.
  • Baron, R. & Kenny, D. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173-1182.
  • Chen, Y., & Zhang, L. (2015). Influential factors for online impulse buying in China: A model and its empirical analysis. International Management Review, 11(2).
  • Choe, J. (2004). The consideration of cultural differences in the design of information systems. Information and Management , 41(5), 669–684.
  • Choi, J., & Geistfeld, L. V. (2004). A cross-cultural investigation of consumer e-shopping adoption. Journal of Economic Psychology, 25(6), 821-838.
  • Clemes, M. D., Gan, C., & Zhang, J. (2014). An empirical analysis of online shopping adoption in Beijing, China. Journal of Retailing and Consumer Services, 21(3), 364–375.
  • Cyr, D., Gefen, D., & Walczuch, R. (2017). Exploring the relative impact of biological sex and masculinity–femininity values on information technology use. Behaviour and Information Technology, 36(2), 178-193.
  • Daghfous N., Petrof J. V., & Pons, F. (1999). Values and adoption of innovations: a cross- cultural study. Journal of Consumer Marketing, 16(4), 314-331.
  • Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998). Understanding the ınfluence of national culture on the development of trust. Academy of Management Review, 23(3), 601-620.
  • Efrat, K. (2014). The direct and indirect impact of culture on innovation. Technovation, 34(1), 12–20.
  • Everdingen, Y. M., & Waarts, E. (2003). The effect of national culture on the adoption of innovations. Marketing Letters, 14(3), 217-232.
  • Field, A. (2009). Discovering statistics using SPSS, (3.Baskı). ABD: Sage.
  • Field, A. (2013). Discovering statistics using IBM SPSS statistics, (4.Baskı.). ABD: Sage.
  • Gefen, D. (2000). E-Commerce: The role of familiarity and trust. OMEGA The International Journal of Management Science, 28(6), 725-737.
  • Gefen, D., Karahanna, E., & Straub, D. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27 (1), 251–290.
  • Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega, 32(1), 407-424.
  • Goldsmith, R. E. (2002). Explaining and predicting consumer intention to purchase over the internet: An exploratory study. Journal of Marketing Theory and Practice, 10(2), 22-28.
  • Greenberg, R., Wong-On-Wing, B., & Lui, G., (2010). Culture and consumer trust in online businesses, (Chapter 8), In G. Hunter, F. Tan (Eds.), Technological advancement in developed and developing countries: Discoveries in global information management.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7 Baskı.). Londra: Pearson Education.
  • Herbig, P., & Dunphy, S. (1998). Culture and innovation. Cross Cultural Management: An International Journal, 5(4), 13 – 21.
  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations, 2nd ed. Thousand Oaks:Sage Publications.
  • Hosmer, L. T. (1995). Trust: The connecting link between organizational theory and philosophical ethics. Academy of Management Review, 20(2), 379-403.
  • Hu, L.-t., & Bentler, P. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424.
  • Hui, T., K., & Wan, D. (2004). The Role of consumer innovativeness in the adoption of internet shopping in Singapore. The Internet Business Review, 1, 1-18.
  • Hwang, Y. (2009). The ımpact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management. Electron Markets, 19, 89-98.
  • Hwang, Y., & Lee, K. C. (2012). Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust. Information and Management, 49, 171-176.
  • Jaccard, J., & Wan, C. K. (1996). Lisrel approaches to interaction effects in multiple regression. Sage.
  • Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (1999). Consumer trust in an internet store, Information Technology and Management, 1(12), 45-71.
  • Jeyashoke, N., Vongterapak, B., & Long, Y. (2014). Does culture matter? A case study on online retailing stores across three Asian countries. Pueblo Graduate Research Symposium Proceedings (p. 51), Colorado State University.
  • Joines, J., Scherer, C., & Scheufele, D. (2003). Exploring motivations for consumer web use and their implications for e-commerce. Journal of Consumer Marketing, 20 (2), 90-109.
  • Kaasa, A., & Vadi, M. (2010). How does culture contribute to innovation? evidence from European countries. Economics of Innovation and New Technology, 19(7), 583-604.
  • Kaiser, H. F. (1958). The varimax criterion for analytic rotation in factor analysis. Psychometrika, 23(3), 187-200.
  • Kale, S. H., & Barnes, J. W. (1992). Understanding the domain of cross-national buyer-seller interactions. Journal of Inter-national Business Studies, 23(1), 101-132.
  • Kim, E., Urunov, R., & Kim, H. (2016). The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in Russia. Procedia Computer Science, 91, 966-970.
  • Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford Publications.
  • Koçer, M. (2012). Elektronik ticaretin pazarlama stratejilerine etkileri (Yayınlanmamış Yüksek Lisans Tezi). İstanbul Ticaret Üniversitesi.
  • Kumar, N., Scheer, L. K., & Steenkamp, J.-B. E. M. (1995). The effects of perceived interdependence on dealer attitudes. Journal of Marketing Research, 17, 348-356.
  • Kumar, V. (2014). Understanding cultural differences in innovation: A conceptual framework and future research directions. Journal of International Marketing, 22(3), 1-29.
  • Liang, T., & Huang, J. (1998). An empirical study on consumer acceptance of products in electronic markets: A transaction cost model. Decision Support Systems, 24, 29–43.
  • Liao, Q., & Shim, J. P. (2004). Cross-cultural differences of online store image perception and customer purchasing intension. ICEB, 278-283.
  • Lim, K. H., Leung, K., Sia, C. L., & Lee M. K. (2004). Is ecommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on internet shopping. Journal of International Business Studies, 35(6), 545-559.
  • Lin, L. H. (2009). Effects of national culture on process management and tecnological innovation. Total Quality Management, 20(12), 1287-1301.
  • Lin, Z., & Filieri, R. (2015). Airline passengers’ continuance intention towards online checkin services: The role of personal innovativeness and subjective knowledge transportation. Research Part E, 81, 158–168.
  • Lundgren H., & Walczuch, R. (2003). Moderated trust – the impact of power distance and uncertainty avoidance on the consumer trust formation process in e-retailing. The Tenth Research Symposium on Emerging Electronic Markets, 31-52.
  • McCole, P., & Palmer, A. (2001). A critical evaluation of the role of trust in direct marketing over the internet. World Marketing Congress, University of Cardiff, Wales.
  • McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334-359.
  • Meydan, C., & Şeşen, H. (2011). Yapısal eşitlik modellemesi AMOS uygulamaları. Ankara: Detay Yayıncılık.
  • Nakata, C., & Sivakumar, K. (1996). National culture and new product development: An integrative review. Journal of Marketing, 60(1), 61–72.
  • Park, C. (2002). A model on the online buying intention with consumer characteristics and product type. Proceedings of Ausweb, The Eighth Australian World Wide Web Conference, Queensland, Australia.
  • Park, C., & Jun, J.-K. (2003). A cross-cultural comparison of internet buying behavior. International Marketing Review, 20(5), 534-554.
  • Park, J., Lee, D., & Ahn, J. (2004). Risk-focused e-commerce adoption model: A cross-country study. Journal of Global Information Management, 7, 6-30.
  • Rauch, A., Frese, M., Wang, Z. M., Unger, J., Lozada, M., Kupcha, V., & Spirina, T. (2013). national culture and cultural orientations of owners affecting the innovation–growth relationship in five countries. Entrepreneurship and Regional Development: An International Journal, 25(9-10), 732-755.
  • Reichheld, F. F., & Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
  • Rinne, T., Steel, G. D., & Fairweather, J. (2013). The role of Hofstede’s individualism in national-level creativity. Creativity Research Journal, 25(1), 129-136.
  • Roozmand, O., Ghasem-Aghaee, N., Nematbakhsh, M. A., Baraani, A., & Hofstede, G. J. (2011). Computational modeling of uncertainty avoidance in consumer behavior. International Journal of Research and Reviews in Computer Science, 18-26.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2), 23-74.
  • Schumacker, R. E., & Lomax, R. G. (2004). A beginner’s guide to structural equation modeling. Psychology Press.
  • Shao, T. A. (2002). Marketing research: An aid to decision making. SouthWestern/Thomson Learning.
  • Singh, S., & Singh, B. (2014). A cross sectional study of online shopping behavior trends of electronics in UAE: a case of Ajman. Middle East Journal of Business, 9(3), 22-30.
  • Srite, M., & Karahanna, E. (2006). The role of espoused national cultural values in technology acceptance. MIS Quarterly, 30(3), 679-704.
  • Stafford, T. F., Turan, A., & Raisinghani, M. S. (2004). International and cross-cultural influences on online shopping behavior. Journal of Global Information Technology Management, 7, 70-87.
  • Strychalska-Rudzewicz, A. (2016). The impact of national culture on the level of innovation. Journal of Intercultural Management, 8(1), 121–145.
  • Taylor, M. Z., & Wilson, S. (2010). Does culture still matter?: The effects of individualism on national innovation rates. Journal of Business Venturing, 27 (2), 234–247.
  • Tolba, A. H., & Mourad, M. (2011). Individual and cultural factors affecting diffusion of innovation. Journal of International Business and Cultural Studies, 5, 1-16.
  • TÜSİAD. (2017). Dijitalleşen dünyada ekonominin itici gücü: E-ticaret. TÜSİAD-T/2017, 04- 587.
  • Van Slyke, C., Belanger, F., & Sridar, V. (2005). A comparison of American and Indian consumers perceptions of electronic commerce. Information Resources Management Journal, 18, 24-40.
  • Verhagen, T., Meents, S., & Tan, Y. H. (2006). Perceived risk and trust associated with purchasing at electronic marketplace. European Journal of Information Systems, 15(6), 542-555.
  • Wang, C.-C., & Yang, H.-W. (2008). Passion for online shopping: The influence of personality and compulsive buying. Social Behavior and Personality, 36(5), 693-706.
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There are 80 citations in total.

Details

Primary Language Turkish
Journal Section Research Article
Authors

Ülkühan Bike Esen This is me

Fatih Sinan Esen This is me

Şükran Sırkıntıoğlu Yıldırım

Publication Date January 1, 2018
Published in Issue Year 2018

Cite

APA Esen, Ü. B., Esen, F. S., & Sırkıntıoğlu Yıldırım, Ş. (2018). KÜLTÜR BOYUTLARI İLE ONLINE ALIŞVERİŞ DAVRANIŞI ARASINDAKİ İLİŞKİDE BİREYSEL YENİLİKÇİLİK VE GÜVENİN ARACILIK ETKİSİ. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 14(1), 257-282. https://doi.org/10.17130/ijmeb.2018137584