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THE IMPACT OF DESTINATION IMAGE ON DESTINATION RECOMMENDATION

Year 2019, Volume: 15 Issue: 4, 1226 - 1235, 01.12.2019
https://doi.org/10.17130/ijmeb.2019456406

Abstract

Increasing tourism expenditures play important role in the economies of countries especially developing ones. Therefore destinations which want to attract more tourists should consider what factors affect people’s travel decision-making process. Destination recommendation is one of the most efficient noncommercial information sources on travel decision-making process. The impact of destination recommendation on travel decision is important as much as the factors that construct the destination recommendation. It is considered that destination image, which is one of the most efficient determinant on destination choice process, has an effect on destination recommendation. Thus, in this research the impact of destination image on destination recommendation is investigated through foreign visitors who traveled to Cappadocia, Turkey. The research results show that destination image affects destination recommendation

References

  • Agapito, D., Oom Do Valle, P., & da Costa Mendes, J. (2012), Understanding tourist recommendation through destination image: A chaid analysis. Tourism & Management Studies, 7(3), 3-42.
  • Agapito, D., Oom Do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471-48.
  • Artuğer, S., Çetinsöz, B. C., & Kılıç, I. (2013). The effect of destination image on destination loyalty: An application in Alanya. European Journal of Business and Management, 5(13), 124–136.
  • Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
  • Baloglu, S., & McCleary, K.W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 144-152.
  • Baloglu, S. (2000). A path analytic model of visitation intention involving information sources, socio- psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8(3), 81-90.
  • Beerli, A., & Martin, J.D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
  • Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30, 219–231.
  • Boulding, K. E. (1956) as cited in Agapito et al. (2013).
  • Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624- 636.
  • Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
  • Echtner, C. M., & Ritchie, J. R. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37-48.
  • Gallarza, M. G., Saura, I. G., & García, H. C. (2002), Destination image: Towards a conceptual framework. Annals of Tourism Research, 29, 56-78.
  • Gartner, W. C. (1986). Temporal influences on image change. Annals of Tourism Research, 13(4), 635- 644.
  • Gartner, W. C., & Shen, J. (1992). The impact of Tiananmen square on China’s tourism image. Journal of Travel Research, 30(4), 47-52.
  • Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2, 191-216.
  • Gershoff, A. D., Bronıarczyk, S. M., & West, P. M. (2001). Recommendation or evaluation? Task sensitivity in information source selection. Journal of Consumer Research, 28, 418-438.
  • Goldenberg, J., Libai, B., & Muller, E. (2001). Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 12(3), 211 223.
  • Gunn, C. (1972) as cited in Gartner (1993); Prebensen (2007).
  • Gursoy, D. S., Chen, J., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis. Seventh Edition, Prentice Hall (New Jersey: Prentice Hall).
  • Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TBP). Internet Research, 22(5), 591-612.
  • Jenkins, O. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1-15.
  • Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a tourism destination. Annals of Tourism Research, 34(2), 400–21.
  • Lambin, J. J., & Schuiling, I. (2012) Market-driven management: Strategic and operational marketing. 3rd ed., Basingstoke: Palgrave Macmillan.
  • Lee, C. K., Lee, Y. K., & Lee, B. (2005). Korea’s destination image formed by the 2002 world cup. Annals of Tourism Research, 32(4), 839-58.
  • Lertputtarak, S. (2012). The relationship between destination image, food image, and revisiting Pattaya, Thailand. International Journal of Business and Management, 7(5), 111–122.
  • Murphy, L. (1999). Australia’s image as a holiday destination— perceptions of backpacker visitors. Journal of Travel and Tourism Marketing, 8(3), 21–45.
  • Oppermann, M. (2000). Tourism destinations loyalty. Journal of Travel Research, 39(11), 78-84.
  • Orçan, F. (2018). Exploratory and confirmatory factor analysis: Which one to use first? Journal of Measurement and Evaluation in Education and Psychology, 9(4), 414-421.
  • Pan, B., MacLaurin, T., & Crotts, J. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35 - 45.
  • Pektas, F. (2017), The effect of push and pull factors as constituent components of travel motivation on customer-based destinatin equity. Unpublished PhD Dissertation, Nevsehir Hacı Bektas Veli University, Tourism Faculty, Nevsehir, Turkey.
  • Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333-342.
  • Prayag, G., (2009) Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions—the case of Mauritius. Journal Of Travel & Tourism Marketing, 26(8), 836-853.
  • Prebensen, N. K. (2007). Exploring tourists’ images of a distant destination. Tourism Management, 28(3), 747-56.
  • Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: The future of hospitality marketing. Hospitality Management, 18, 345–370.
  • Sonmez, S., & Sirakaya, E. (2002). A distorted destination image? The case of Turkey. Journal of Travel Research, 41, 185-96.
  • Stepchenkova, S., & Mills, J. E. (2010). Destination image: A meta-analysis of 2000-2007 research. Journal of Hospitality Marketing & Management, 19(6), 575-609.
  • Tasci, A. D., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413-425.
  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30, 123-127.
  • Walmsley, D. J., & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of Travel Research, 36( 3), 65-69.
  • Woodside, A., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(4), 8-14.
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.

DESTİNASYON İMAJININ DESTİNASYON TAVSİYESİ ÜZERİNE ETKİSİ

Year 2019, Volume: 15 Issue: 4, 1226 - 1235, 01.12.2019
https://doi.org/10.17130/ijmeb.2019456406

Abstract

Artan turizm harcamaları özellikle gelişmekte olan ülke ekonomilerinde önemli rol oynamaktadır. Bu yüzden daha fazla turist çekmek isteyen destinayonlar, kişilerin seyahat karar verme süreçlerini nelerin etkilediğini dikkatle ele almalıdırlar. Destinasyon tavsiyesi kişilerin seyahat karar verme süreçlerinde en etkin olan ticari olmayan bilgi kaynaklarındandır. Destinasyon tavsiyesinin seyahat kararındaki etkisi kadar destinasyon tavsiyesini nelerin etkilediği de önemlidir. Destinasyon seçim sürecinde en etlili belirleyicilerden olan destinasyon imajının destinasyon tavsiyesini etkilediği düşünülmektedir. Buradan hareketle bu çalışmada destinasyon imajının destinasyon tavsiyesi üzerindeki etkisi Kapadokya’yı ziyaret eden yabancı turistler üzerinden araştırılmıştır. Araştıma sonucu destinasyon imajının destinasyon tavsiyesini etkilediğini göstermektedir.

References

  • Agapito, D., Oom Do Valle, P., & da Costa Mendes, J. (2012), Understanding tourist recommendation through destination image: A chaid analysis. Tourism & Management Studies, 7(3), 3-42.
  • Agapito, D., Oom Do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471-48.
  • Artuğer, S., Çetinsöz, B. C., & Kılıç, I. (2013). The effect of destination image on destination loyalty: An application in Alanya. European Journal of Business and Management, 5(13), 124–136.
  • Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
  • Baloglu, S., & McCleary, K.W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 144-152.
  • Baloglu, S. (2000). A path analytic model of visitation intention involving information sources, socio- psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8(3), 81-90.
  • Beerli, A., & Martin, J.D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
  • Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30, 219–231.
  • Boulding, K. E. (1956) as cited in Agapito et al. (2013).
  • Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122.
  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624- 636.
  • Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
  • Echtner, C. M., & Ritchie, J. R. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37-48.
  • Gallarza, M. G., Saura, I. G., & García, H. C. (2002), Destination image: Towards a conceptual framework. Annals of Tourism Research, 29, 56-78.
  • Gartner, W. C. (1986). Temporal influences on image change. Annals of Tourism Research, 13(4), 635- 644.
  • Gartner, W. C., & Shen, J. (1992). The impact of Tiananmen square on China’s tourism image. Journal of Travel Research, 30(4), 47-52.
  • Gartner, W. C. (1993). Image formation process. Journal of Travel & Tourism Marketing, 2, 191-216.
  • Gershoff, A. D., Bronıarczyk, S. M., & West, P. M. (2001). Recommendation or evaluation? Task sensitivity in information source selection. Journal of Consumer Research, 28, 418-438.
  • Goldenberg, J., Libai, B., & Muller, E. (2001). Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 12(3), 211 223.
  • Gunn, C. (1972) as cited in Gartner (1993); Prebensen (2007).
  • Gursoy, D. S., Chen, J., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827.
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis. Seventh Edition, Prentice Hall (New Jersey: Prentice Hall).
  • Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TBP). Internet Research, 22(5), 591-612.
  • Jenkins, O. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1-15.
  • Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a tourism destination. Annals of Tourism Research, 34(2), 400–21.
  • Lambin, J. J., & Schuiling, I. (2012) Market-driven management: Strategic and operational marketing. 3rd ed., Basingstoke: Palgrave Macmillan.
  • Lee, C. K., Lee, Y. K., & Lee, B. (2005). Korea’s destination image formed by the 2002 world cup. Annals of Tourism Research, 32(4), 839-58.
  • Lertputtarak, S. (2012). The relationship between destination image, food image, and revisiting Pattaya, Thailand. International Journal of Business and Management, 7(5), 111–122.
  • Murphy, L. (1999). Australia’s image as a holiday destination— perceptions of backpacker visitors. Journal of Travel and Tourism Marketing, 8(3), 21–45.
  • Oppermann, M. (2000). Tourism destinations loyalty. Journal of Travel Research, 39(11), 78-84.
  • Orçan, F. (2018). Exploratory and confirmatory factor analysis: Which one to use first? Journal of Measurement and Evaluation in Education and Psychology, 9(4), 414-421.
  • Pan, B., MacLaurin, T., & Crotts, J. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35 - 45.
  • Pektas, F. (2017), The effect of push and pull factors as constituent components of travel motivation on customer-based destinatin equity. Unpublished PhD Dissertation, Nevsehir Hacı Bektas Veli University, Tourism Faculty, Nevsehir, Turkey.
  • Pike, S., & Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, 42(4), 333-342.
  • Prayag, G., (2009) Tourists’ evaluations of destination image, satisfaction, and future behavioral intentions—the case of Mauritius. Journal Of Travel & Tourism Marketing, 26(8), 836-853.
  • Prebensen, N. K. (2007). Exploring tourists’ images of a distant destination. Tourism Management, 28(3), 747-56.
  • Shoemaker, S., & Lewis, R. C. (1999). Customer loyalty: The future of hospitality marketing. Hospitality Management, 18, 345–370.
  • Sonmez, S., & Sirakaya, E. (2002). A distorted destination image? The case of Turkey. Journal of Travel Research, 41, 185-96.
  • Stepchenkova, S., & Mills, J. E. (2010). Destination image: A meta-analysis of 2000-2007 research. Journal of Hospitality Marketing & Management, 19(6), 575-609.
  • Tasci, A. D., & Gartner, W. C. (2007). Destination image and its functional relationships. Journal of Travel Research, 45(4), 413-425.
  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30, 123-127.
  • Walmsley, D. J., & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of Travel Research, 36( 3), 65-69.
  • Woodside, A., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(4), 8-14.
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
There are 44 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Fatih Pektaş

Ebru Güneren Özdemir This is me

Jelena Tepavčevıć This is me

Publication Date December 1, 2019
Published in Issue Year 2019 Volume: 15 Issue: 4

Cite

APA Pektaş, F., Güneren Özdemir, E., & Tepavčevıć, J. (2019). THE IMPACT OF DESTINATION IMAGE ON DESTINATION RECOMMENDATION. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 15(4), 1226-1235. https://doi.org/10.17130/ijmeb.2019456406