Abstract
Günümüz otomobil sektörü tüketicilere çok çeşitli marka ve modeller sunmaktadır. Marka ve modeller arasında fiziksel donanım ve şekil yönüyle önemli ölçüde farklılıklar görülmektedir. Tüketicilerin bir otomobilde aradıkları özellikler de çok çeşitlidir. Çok sayıda seçeneğin ve kriterin bulunduğu böylesi bir ortamda tüketiciler otomobil satın alırken karar vermede zorlanmaktadırlar. Bu çalışmada, otomobil seçimi sorununa Analitik Hiyerarşi Yaklaşımı AHY ile bir çözüm önerisi sunulmuştur. Önerilen AHY’ de objektif kriterlerin yanısıra tüketiciye ilişkin bulanık sübjektif değerler de dikkate alınmıştır. Ayrıca, otomobil satın almak isteyen bir tüketici için uygulama yapılmıştır. Uygulama sonuçlarından tüketicinin çok memnun kaldığı gözlenmiştir.
References
- Arslan Turan, Khısty C. Jatin (2005); “A Rational Reasoning Method From Fuzzy Perceptions In Route Choise”, Fuzzy Sets And Systems, 150.
- Byun Dae-Ho (2001); “The AHP Approach For Selecting An Otomobile Purchase Mo- del”, Information & Managment, 38.
- Chandran Bolo, vd. (2005); “Linear Programming Models For Estimating Weights In The Analytic Hierarchy Process”, Computers & Operations Research, 32.
- Kuruüzüm Ayşe (Mayıs 2001); “Analitik Hiyerarşi Yöntemi ve İşletmecilik Alanındaki Uygulamaları”, Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, C.1, S.1.
- Kwıesıelewıcz Miroslaw, Uden Ewa Van (2004); “Inconsistent and Contradictory Judgements In Pairwaise Comparison Method In The AHP”, Computers & Operations Research, 31.
- Özkan M. Mustafa (2003);, Bulanık Hedef Programlama, Ekin kitapevi, İstanbul.
- Saaty Thomas L. (2003); “Decision – Making With The AHP: Why Is The Principal Eigenvector Necessary”, European Journal Of Operational Research, 145.
- Saaty Thomas L., Özdemir M. S. (2003); “Why The Magic Number Seven Plus or Minus Two” Mathematical and Computer Modelling, 38.
- Saaty Thomas L. (1980); The Analytical Hiyerarchy Process, Mc Grow-Hill Company, New York.
- Scholl Armin, vd. (2005); “Solving Multiattribute Design Problems With Analytic Hierarchy Process and Conjoint Analysis: An Empirical Comparison”, European Journal of Operational Research, 164.
- Vargas, L. G. (1990); “An Overview of The Analytic Hiyerarchy Process and Its Applications”, European Journal Of Operational Research 48.
- Zahedi F. (1987); “A Utility Approach To The With Analytic Hierarchy Process”, Mathematical Modelling, Volume 9, Issues 3-5.
Abstract
Today’s automobile sector offers a great variety of brands and models. Significant differences are observed between the brands and the models regarding their physical equipment and shape. The features that the consumers look for in a car also vary. In such a situation where exist many choices and criteria, the consumers experience difficulties in making decision during their purchase of a car. In this study, a solution proposal was offered to the problem of car selection through Analytic Hierarchy Process AHP . Not only the objective criteria but also the subjective values with respect to the consumers have been taken into consideration within this proposed AHP. Moreover, an application was performed for a customer who did not want to purchase a car. The customer was observed to become very pleased with the application results
References
- Arslan Turan, Khısty C. Jatin (2005); “A Rational Reasoning Method From Fuzzy Perceptions In Route Choise”, Fuzzy Sets And Systems, 150.
- Byun Dae-Ho (2001); “The AHP Approach For Selecting An Otomobile Purchase Mo- del”, Information & Managment, 38.
- Chandran Bolo, vd. (2005); “Linear Programming Models For Estimating Weights In The Analytic Hierarchy Process”, Computers & Operations Research, 32.
- Kuruüzüm Ayşe (Mayıs 2001); “Analitik Hiyerarşi Yöntemi ve İşletmecilik Alanındaki Uygulamaları”, Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, C.1, S.1.
- Kwıesıelewıcz Miroslaw, Uden Ewa Van (2004); “Inconsistent and Contradictory Judgements In Pairwaise Comparison Method In The AHP”, Computers & Operations Research, 31.
- Özkan M. Mustafa (2003);, Bulanık Hedef Programlama, Ekin kitapevi, İstanbul.
- Saaty Thomas L. (2003); “Decision – Making With The AHP: Why Is The Principal Eigenvector Necessary”, European Journal Of Operational Research, 145.
- Saaty Thomas L., Özdemir M. S. (2003); “Why The Magic Number Seven Plus or Minus Two” Mathematical and Computer Modelling, 38.
- Saaty Thomas L. (1980); The Analytical Hiyerarchy Process, Mc Grow-Hill Company, New York.
- Scholl Armin, vd. (2005); “Solving Multiattribute Design Problems With Analytic Hierarchy Process and Conjoint Analysis: An Empirical Comparison”, European Journal of Operational Research, 164.
- Vargas, L. G. (1990); “An Overview of The Analytic Hiyerarchy Process and Its Applications”, European Journal Of Operational Research 48.
- Zahedi F. (1987); “A Utility Approach To The With Analytic Hierarchy Process”, Mathematical Modelling, Volume 9, Issues 3-5.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | December 1, 2005 |
| Published in Issue | Year 2005 Volume: 1 Issue: 2 |