Abstract
Analysis being done in competitive strategy formulating process deals with factors affecting business performance. In this study, strategic group concept as a potential determinant of firm performance is discussed by reviewing literature. Different theoretical approaches to strategic groups are also discussed. After detailed discussion of economic approach, its implications for competitive strategy formulation are discussed. This study advocates that strategic group analysis is a substantial part of external analysis in competitive strategy formulating process
Keywords
References
- Dornier, R. ve K. Lotfi (2004); “Cognitive Strategic Groups Elicited by Top Managers Workin in Similar Organizations: Which Degree of Homogeneity” www.dauphine.fr/crepa/Articles/ pdf. (2004).
- Hax, A. ve N. S. Majluf (1996); The Strategy Concept and Process: A Pragmatic Approach, N J: Prentice-Hall Inc.
- Oster, S. M. (1994); Modern Competitive Analysis, Oxford University Press New York.
- Porter, M. E. (1980); Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Pres,.New York.
- Porter, M. E. (1985); Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press ,New York.
Abstract
Rekabet stratejisi geliştirme sürecinde yapılan analizler işletme performansını etkileyen faktörlerle ilgilidir. Bu çalışmada, işletme performansının potansiyel belirleyicisi olarak "stratejik grup" kavramı farklı teorik yaklaşımlar açısından literatür taramasına dayalı olarak incelenmiş ve ekonomik yaklaşımın rekabet stratejisi geliştirme açısından sonuçları tartışılmıştır. Bu çalışma, rekabet stratejisi geliştirme sürecinde stratejik grup analizinin dış çevre analizinin önemli parçası olduğunu ileri sürer.
Keywords
References
- Dornier, R. ve K. Lotfi (2004); “Cognitive Strategic Groups Elicited by Top Managers Workin in Similar Organizations: Which Degree of Homogeneity” www.dauphine.fr/crepa/Articles/ pdf. (2004).
- Hax, A. ve N. S. Majluf (1996); The Strategy Concept and Process: A Pragmatic Approach, N J: Prentice-Hall Inc.
- Oster, S. M. (1994); Modern Competitive Analysis, Oxford University Press New York.
- Porter, M. E. (1980); Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Pres,.New York.
- Porter, M. E. (1985); Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press ,New York.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | June 1, 2005 |
| Published in Issue | Year 2005 Volume: 1 Issue: 1 |