Cultural and Commercial Dimensions of Globalization in the Focus of Design: Anime and Honda

Abstract

Although globalization expressed as a monocentrizm of the Anglosaxon economy, culture and consumption elements in the first place, over time, it has begun to be polycentrist because of the economic and cultural activities of the surrounding countries. As a result of the developments in communication and the decreasing transaction costs, local cultures have become globalized and the locals as well as the globals had the opportunity to express themselves. The relationship and representational systems between globalization and culture are the most intensely controversial topics today. Many countries have entered the race to present their culture at global standards, since the culture is regarded as an economic element. Culture and its components are an important basis for international market share and global competition. With the necessary conditions, cultural heterogeneit can be offered as a commercial element to an international market and accepted in any society independent of heterogeneous. What is meant by globalization is the commercial activities supported by culture, as well as a market without borders. Nowadays, every society pitches its own culture as a commercial element to capitalize globalization. In this study, Japanese manga and anime culture and its secondary commercial effects are discussed through Japanese firm Honda. In the study, Honda's handling of manga and anime culture to its products is discussed through process analysis.

Keywords

• Globalization,Japanese design,Honda,Anime

Tasarım Odağında Küreselleşmenin Kültürel ve Ticari Boyutları: Animeler ve Honda

Öz

Küreselleşme, başlarda Anglosakson ekonomisinin, kültürünün ve tüketim unsurlarının diğer kültürler üzerinde baskınlık kurmasını ve toplumları aynılaştırmasını ifade etmiş olsa da, zamanla çevre ülkelerin ekonomik ve kültürel etkinlikleri nedeniyle tek-merkezcilikten çıkmıştır. İletişimdeki gelişmeler ve düşen işlem maliyetleri neticesinde yerel kültürler de küreselleşme yoluna gitmiş, küreselin yereli kadar yerelin küreseli de kendilerini ifade edebilme imkanına kavuşmuştur. Küreselleşme ve kültür arasındaki ilişki ve temsil biçimleri günümüzde en yoğun tartışılan başlıklardandır. Kültürün iktisadi bir unsur olarak görülmesiyle birçok ülke, kültürünü küresel standartlarda sunma yarışına girmiştir. Kültür ve bileşenleri, uluslararası işletmenin pazar payı ve küresel rekabeti için önemli bir dayanaktır. Kültürün heterojen yapısına karşın gerekli koşullar sağlandığında, kültür ticari bir unsur olarak uluslararası pazara arz edilebilir ve heterojenlikten bağımsız her toplumda kabul görebilir. Küreselleşmeden kast edilen duvarları yıkılmış bir pazar kadar, kültür ile desteklenen ticari faaliyetlerdir. Günümüzde her toplum küreselleşmeden faydalanabilmek için kendi öz kültürünü ticari bir unsur olarak imkânları dâhilinde sunmaktadır. Bu çalışmada yukarıda sunulan hususlar üzerinden küreselleşmiş ve her toplumda takipçisi olan Japon manga ve anime kültürü ve onun ikincil ticari etkileri Japon Honda firması üzerinden tartışılacaktır.  Çalışmada Honda firmasının manga ve anime kültürünü ürünlerine taşıması süreç analizi üzerinden ele alınacaktır.  

Anahtar Kelimeler

• Küreselleşme,Japon tasarımı,Honda

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