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Cultural and Commercial Dimensions of Globalization in the Focus of Design: Anime and Honda

Year 2017, Volume: 4 Issue: 8 - DECEMBER, 229 - 242, 15.12.2017
https://doi.org/10.20860/ijoses.364188

Abstract

Although globalization expressed as a monocentrizm of the Anglosaxon economy, culture and consumption elements in the first place, over time, it has begun to be polycentrist because of the economic and cultural activities of the surrounding countries. As a result of the developments in communication and the decreasing transaction costs, local cultures have become globalized and the locals as well as the globals had the opportunity to express themselves. The relationship and representational systems between globalization and culture are the most intensely controversial topics today. Many countries have entered the race to present their culture at global standards, since the culture is regarded as an economic element. Culture and its components are an important basis for international market share and global competition. With the necessary conditions, cultural heterogeneit can be offered as a commercial element to an international market and accepted in any society independent of heterogeneous. What is meant by globalization is the commercial activities supported by culture, as well as a market without borders. Nowadays, every society pitches its own culture as a commercial element to capitalize globalization. In this study, Japanese manga and anime culture and its secondary commercial effects are discussed through Japanese firm Honda. In the study, Honda's handling of manga and anime culture to its products is discussed through process analysis.

References

  • Brenner, R. E. (2007). Understanding Manga and Anime. Greenwood Publishing Group, 356.
  • By Wikipedians, 2011. Anime and Manga, Pedia Press, 563.
  • By Wikipedians, 2011. Japan, Pedia Press, 880.
  • Broadbent, M. (1998). The phenomenon of knowledge management: what does it mean to the information profession?. Information Outlook, 2(5), 23-37.
  • Castells, M. (2005). Ağ Toplumunun Yükselişi. İstanbul Bilgi Üniversitesi Yayınları, 714.
  • De Mente, B. L. (2011). Elements of Japanese design. Tuttle Publishing, Kindle Edition, 162.
  • Dresser, J., Goold, M., & Hendley, B. (1975). Strategy Alternatives for the British Motorcycle Industry, A Report Prepared for the Secretary of State for Industry by the Boston Consulting Group Limited.
  • Fujita, M. (2007). Local Firms in Latecomer Developing Countries amidst China’s Rise The case of Vietnam's motorcycle industry, Institute of Developing Economies.
  • Giddens, A. (2013). The consequences of modernity. John Wiley & Sons. 200.
  • Internet: Honda futuristic motorcycle based on the NM4 makes appearances in the feature film “Ghost in the Shell”. http://world.honda.com/news/2017/2170317eng.html 11.04.2017
  • Internet: http://akihabaranews.com/2014/03/26/article-en/honda%E2%80%99s-newnm4-concept-bike-straight-out-cyberpunk-anime-184098454
  • Internet: Roberson, B. (2014). Guess again: Honda’s NM4 Vultus isn’t a scooter, electric, or Batman’s new ride. http://www.digitaltrends.com/cars/hondas-radical-newvultus-sounds-like-electric-bike-isnt-batman-probablyloves/ 11.04.2017
  • Internet: George, A. (2014). Honda Goes Full-Blown Anime With Its Latest Bonkers Bike. https://www.wired.com/2014/03/honda-anime-motorcycle/ 11.04.2017
  • Internet: George, P. (2014). Honda's Anime-Inspired Bike Is A Stealth Bomber On Two Wheels. http://jalopnik.com/hondas-anime-inspired-bike-is-a-stealth-bomber-ontwo-1548856559 11.04.2017
  • Internet:http://www.animenewsnetwork.com/interest/2014-08-12/honda-shows-off-aknights-of-sidonia-style-motorcycle/.77011
  • Internet: Kieldsen, S. (2014). Meet Honda’s anime-inspired NM4 Vultus motorcycle. https://www.stuff.tv/news/meet-hondas-anime-inspired-nm4-vultus-motorcycle 11.04.2017
  • Internet: Mcdonald, S. (2014). Honda Nm4: Spendıng Tıme Wıth Honda’s Anıme Bıke https://www.revzilla.com/common-tread/honda-nm4-spending-time-with-hondasanime-bike 11.04.2017
  • Kato, M. (2008). Firm Survival and the Evolution of Market Structure: The Case of the Japanese Motorcycle Industry. Hitotsubashi University, Tokyo, JP.
  • Lam, P. E. (2007). Japan’s quest for “soft power”: attraction and limitation. East Asia, 24(4).
  • Lu, A. S. (2008). The many faces of internationalization in Japanese anime. Animation, 3(2), 169-187.
  • Mair, A. (1999). Learning from Japan?: interpretations of Honda Motors by strategic management theorists (Vol. 29). Nissan Institute of Japanese Studies..
  • Napier, S. J. (2016). Anime from Akira to Howl's moving castle: Experiencing contemporary Japanese animation. St. Martin's Griffin, 2nd Edition, 384.
  • Nar, M. Ş. (2015). Küreselleşmenin tüketim kültürü üzerindeki etkisi: teknoloji tüketimi. The Journal of International Social Research, 8(37), 941-954.
  • Newitz, A. (1994). Anime otaku: Japanese animation fans outside Japan. Bad Subjects, 13(11), 1-14.
  • Nye, J. S. (1990). Soft power. Foreign policy, (80), 153-171.
  • Ohtani, N., Duke, S., & Ohtani, S. (1997). Japanese Design and Development. Gower Publishing Company.
  • Otahara, J. (2001). An Evolutionary Phase of Honda Motor. Japanese Yearbook on Business History, 17, 109-135.
  • Otmazgin, N. K. (2008). Contesting soft power: Japanese popular culture in East and Southeast Asia. International Relations of the Asia-Pacific, 8(1), 73-101.
  • Pascale, R. T. (1984). Perspectives on strategy: The real story behind Honda's success. California Management Review, 26(3), 47-72.
  • Pascale, R. T. (1996). The Honda Effect. California Management Review, 38(4), 80.
  • Patten, F. (2004). Watching anime, reading manga: 25 years of essays and reviews. Stone Bridge Press.
  • Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster.
  • Sabbagh, M. (2015). Effort Upon Effort: Japanese Influences in Western First- Person Shooters (Doctoral dissertation, Worcester Polytechnic Institute).
  • Sparke, P., Antonelli, P. (2009). Japanese design. The Museum of Modern Art. 160.

Tasarım Odağında Küreselleşmenin Kültürel ve Ticari Boyutları: Animeler ve Honda

Year 2017, Volume: 4 Issue: 8 - DECEMBER, 229 - 242, 15.12.2017
https://doi.org/10.20860/ijoses.364188

Abstract

Küreselleşme, başlarda
Anglosakson ekonomisinin, kültürünün ve tüketim unsurlarının diğer kültürler
üzerinde baskınlık kurmasını ve toplumları aynılaştırmasını ifade etmiş olsa
da, zamanla çevre ülkelerin ekonomik ve kültürel etkinlikleri nedeniyle tek-merkezcilikten
çıkmıştır. İletişimdeki gelişmeler ve düşen işlem maliyetleri neticesinde yerel
kültürler de küreselleşme yoluna gitmiş, küreselin yereli kadar yerelin
küreseli de kendilerini ifade edebilme imkanına kavuşmuştur. Küreselleşme ve
kültür arasındaki ilişki ve temsil biçimleri günümüzde en yoğun tartışılan
başlıklardandır. Kültürün iktisadi bir unsur olarak görülmesiyle birçok ülke,
kültürünü küresel standartlarda sunma yarışına girmiştir. Kültür ve
bileşenleri, uluslararası işletmenin pazar payı ve küresel rekabeti için önemli
bir dayanaktır. Kültürün heterojen yapısına karşın gerekli koşullar
sağlandığında, kültür ticari bir unsur olarak uluslararası pazara arz
edilebilir ve heterojenlikten bağımsız her toplumda kabul görebilir.
Küreselleşmeden kast edilen duvarları yıkılmış bir pazar kadar, kültür ile
desteklenen ticari faaliyetlerdir. Günümüzde her toplum küreselleşmeden
faydalanabilmek için kendi öz kültürünü ticari bir unsur olarak imkânları
dâhilinde sunmaktadır. Bu çalışmada yukarıda sunulan hususlar üzerinden
küreselleşmiş ve her toplumda takipçisi olan Japon manga ve anime kültürü ve
onun ikincil ticari etkileri Japon Honda firması üzerinden
tartışılacaktır.  Çalışmada Honda
firmasının manga ve anime kültürünü ürünlerine taşıması süreç analizi üzerinden
ele alınacaktır.  

References

  • Brenner, R. E. (2007). Understanding Manga and Anime. Greenwood Publishing Group, 356.
  • By Wikipedians, 2011. Anime and Manga, Pedia Press, 563.
  • By Wikipedians, 2011. Japan, Pedia Press, 880.
  • Broadbent, M. (1998). The phenomenon of knowledge management: what does it mean to the information profession?. Information Outlook, 2(5), 23-37.
  • Castells, M. (2005). Ağ Toplumunun Yükselişi. İstanbul Bilgi Üniversitesi Yayınları, 714.
  • De Mente, B. L. (2011). Elements of Japanese design. Tuttle Publishing, Kindle Edition, 162.
  • Dresser, J., Goold, M., & Hendley, B. (1975). Strategy Alternatives for the British Motorcycle Industry, A Report Prepared for the Secretary of State for Industry by the Boston Consulting Group Limited.
  • Fujita, M. (2007). Local Firms in Latecomer Developing Countries amidst China’s Rise The case of Vietnam's motorcycle industry, Institute of Developing Economies.
  • Giddens, A. (2013). The consequences of modernity. John Wiley & Sons. 200.
  • Internet: Honda futuristic motorcycle based on the NM4 makes appearances in the feature film “Ghost in the Shell”. http://world.honda.com/news/2017/2170317eng.html 11.04.2017
  • Internet: http://akihabaranews.com/2014/03/26/article-en/honda%E2%80%99s-newnm4-concept-bike-straight-out-cyberpunk-anime-184098454
  • Internet: Roberson, B. (2014). Guess again: Honda’s NM4 Vultus isn’t a scooter, electric, or Batman’s new ride. http://www.digitaltrends.com/cars/hondas-radical-newvultus-sounds-like-electric-bike-isnt-batman-probablyloves/ 11.04.2017
  • Internet: George, A. (2014). Honda Goes Full-Blown Anime With Its Latest Bonkers Bike. https://www.wired.com/2014/03/honda-anime-motorcycle/ 11.04.2017
  • Internet: George, P. (2014). Honda's Anime-Inspired Bike Is A Stealth Bomber On Two Wheels. http://jalopnik.com/hondas-anime-inspired-bike-is-a-stealth-bomber-ontwo-1548856559 11.04.2017
  • Internet:http://www.animenewsnetwork.com/interest/2014-08-12/honda-shows-off-aknights-of-sidonia-style-motorcycle/.77011
  • Internet: Kieldsen, S. (2014). Meet Honda’s anime-inspired NM4 Vultus motorcycle. https://www.stuff.tv/news/meet-hondas-anime-inspired-nm4-vultus-motorcycle 11.04.2017
  • Internet: Mcdonald, S. (2014). Honda Nm4: Spendıng Tıme Wıth Honda’s Anıme Bıke https://www.revzilla.com/common-tread/honda-nm4-spending-time-with-hondasanime-bike 11.04.2017
  • Kato, M. (2008). Firm Survival and the Evolution of Market Structure: The Case of the Japanese Motorcycle Industry. Hitotsubashi University, Tokyo, JP.
  • Lam, P. E. (2007). Japan’s quest for “soft power”: attraction and limitation. East Asia, 24(4).
  • Lu, A. S. (2008). The many faces of internationalization in Japanese anime. Animation, 3(2), 169-187.
  • Mair, A. (1999). Learning from Japan?: interpretations of Honda Motors by strategic management theorists (Vol. 29). Nissan Institute of Japanese Studies..
  • Napier, S. J. (2016). Anime from Akira to Howl's moving castle: Experiencing contemporary Japanese animation. St. Martin's Griffin, 2nd Edition, 384.
  • Nar, M. Ş. (2015). Küreselleşmenin tüketim kültürü üzerindeki etkisi: teknoloji tüketimi. The Journal of International Social Research, 8(37), 941-954.
  • Newitz, A. (1994). Anime otaku: Japanese animation fans outside Japan. Bad Subjects, 13(11), 1-14.
  • Nye, J. S. (1990). Soft power. Foreign policy, (80), 153-171.
  • Ohtani, N., Duke, S., & Ohtani, S. (1997). Japanese Design and Development. Gower Publishing Company.
  • Otahara, J. (2001). An Evolutionary Phase of Honda Motor. Japanese Yearbook on Business History, 17, 109-135.
  • Otmazgin, N. K. (2008). Contesting soft power: Japanese popular culture in East and Southeast Asia. International Relations of the Asia-Pacific, 8(1), 73-101.
  • Pascale, R. T. (1984). Perspectives on strategy: The real story behind Honda's success. California Management Review, 26(3), 47-72.
  • Pascale, R. T. (1996). The Honda Effect. California Management Review, 38(4), 80.
  • Patten, F. (2004). Watching anime, reading manga: 25 years of essays and reviews. Stone Bridge Press.
  • Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster.
  • Sabbagh, M. (2015). Effort Upon Effort: Japanese Influences in Western First- Person Shooters (Doctoral dissertation, Worcester Polytechnic Institute).
  • Sparke, P., Antonelli, P. (2009). Japanese design. The Museum of Modern Art. 160.
There are 34 citations in total.

Details

Journal Section Research Articles
Authors

Merve Yavuz

Serkan Güneş

Damla Şahin This is me

Publication Date December 15, 2017
Submission Date December 9, 2017
Acceptance Date December 9, 2017
Published in Issue Year 2017 Volume: 4 Issue: 8 - DECEMBER

Cite

APA Yavuz, M., Güneş, S., & Şahin, D. (2017). Tasarım Odağında Küreselleşmenin Kültürel ve Ticari Boyutları: Animeler ve Honda. Uluslararası Sosyal Ve Eğitim Bilimleri Dergisi, 4(8), 229-242. https://doi.org/10.20860/ijoses.364188

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