Instagram Posts Of Turkish Olympic Athlete In The Covid-19 Pandemic

Abstract

This research aims to analyze Instagram posts of Olympic athletes during the Covid-19 pandemic period. Research four men and four women a total of eight Olympic athletes have begun to examine the Instagram account on the day of the proclamation of the first pandemic cases in Turkey. This review covered the dates from March 18 to June 26. The data of the research are 132 photos and captions. Photos were analyzed by quantitative content analysis and photo captions were analyzed by qualitative content analysis. Quantitative findings of the study show that both male and female athletes shared the most sports life (58.3%) in the pandemic process. The photo of athletes about Covid-19 is 9.1% and all of these photos are the shares of male athletes. The qualitative findings of the research were collected under three themes. These are: Being a role to society in the Covid-19 process, dedicated athlete for postponed Olympics, sports life in quarantine days. Results revealed that both female and male athletes are role models for the society in the pandemic process via Instagram posts.

Keywords

• Instagram
• social media
• olympic athlete
• Covid 19 Pandemic

COVID-19 Pandemisinde Türk Olimpik Sporcuların Instagram Paylaşımları

Öz

Bu araştırma, COVID-19 pandemisi sürecinde olimpik sporcularının Instagram gönderilerini incelemeyi amaçlamaktadır. Bu amaçla, Türkiye'de ilk pandemi vakalarının ilan edildiği günden itibaren, dört erkek ve dört kadın olmak üzere toplam sekiz olimpik sporcunun Instagram hesabı incelenmiştir. Bu inceleme 18 Mart - 26 Haziran tarihlerini kapsamıştır. Araştırmanın verileri 132 fotoğraf ve fotoğraf alt yazısından oluşmaktadır. Fotoğraflar nicel içerik analizi ile fotoğraf başlıkları nitel içerik analizi ile analiz edilmiştir. Araştırmanın nicel bulguları, hem erkek hem de kadın sporcuların pandemi sürecinde en fazla spor hayatına (% 58,3) dair paylaşım yaptığını göstermektedir. Sporcuların COVID-19 ile ilgili fotoğrafı % 9,1'dir ve bu fotoğrafların tamamı erkek sporcuların paylaşımlarıdır. Araştırmanın nitel bulguları üç tema altında toplanmıştır. Bunlar: COVID-19 sürecinde topluma rol olmak, ertelenen olimpiyatlara adanmış sporcu ve karantina günlerinde spor hayatı. Araştırmanın sonuçları, hem kadın hem de erkek olimpik sporcuların Instagram paylaşımları aracılığıyla pandemi sürecinde topluma rol model olduğunu olduğunu ortaya koymaktadır.

Anahtar Kelimeler

• Instagram
• sosyal medya
• olimpik sporcu
• COVID-19.

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