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NANOTECHNOLOGICAL PRODUCT PREFERENCES AND PURCHASE INTENTIONS OF CONSUMERS

Year 2019, Volume: 12 Issue: 2, 615 - 655, 30.12.2019
https://doi.org/10.37093/ijsi.659019

Abstract

Nanotechnological products offer many superior products with innovative features and developed with new techniques in line with the wishes of consumers. The fact that the product markets produced with advanced technology have a dynamic structure, show continuous development and have a lot of variety, leads to intense competition in the sector. Manufacturers who want to succeed in the market need to analyze consumers' expectations for nanotechnological products. The aim of this study is to determine the factors that affect the preferences of nanotechnological products by consumers and their effects on purchase intention. The survey was conducted on undergraduate students, and the data were collected from 470 people using the convenience sampling method. The model used was created as a result of the literature review about the purchase intention of nanotechnological products and the variables used in the model were; environmental, personal, health, economic, ethical and legal, social and purchasing variables. Survey data were analyzed with IBM SPSS and AMOS programs and the hypotheses created in the model were tested. In this study, it is concluded that personal, environmental and economic factors have a significant effect on the purchase intention of nanotechnological products, while ethical and legal, health and social factors have no significant effect on the purchase intention of nanotechnological products.

References

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  • Karaca, Fatih; Öner M Atilla (2015). “Scenarios of Nanotechnology Development and Usage in Turkey”. Technological Forecasting and Social Change, 91, 327-340. Karim, Md. Ershadul; Munir, Abu Bakar; Yasin, Siti Hajar Mohd; Muhammad-Sukki, Firdaus (2014). “Nanotechnology and Its Legal and Social Implications”, 11th International Postgraduate Research Colloquium, Malaysia, 101-111.
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Tüketicilerin Nanoteknolojik Ürün Tercihleri Ve Satın Alma Niyetleri

Year 2019, Volume: 12 Issue: 2, 615 - 655, 30.12.2019
https://doi.org/10.37093/ijsi.659019

Abstract

Nanoteknolojik ürünler, bünyesinde yenilik unsurunu barındıran ve tüketicilerin isteklerine yönelik yeni tekniklerle geliştirilen birçok üstün özellikli ürünü tüketiciye sunmaktadır. İleri teknolojiyle üretilen ürünlerin yer aldığı pazarların dinamik bir yapıya sahip olması, sürekli gelişim göstermesi ve çok fazla çeşitliliğe sahip olması, sektörde rekabetin yoğun şekilde yaşanmasına neden olmaktadır. Pazarda başarılı olmak isteyen üreticilerin, tüketicilerin nanoteknolojik ürünlere olan beklentilerini iyi analiz etmeleri gerekmektedir. Bu çalışmanın amacı nanoteknolojik ürünlerin tüketiciler tarafından tercih edilmesinde etkili olan unsurları ve bu unsurların satın alma niyeti üzerindeki etkilerini belirlemektir. Çalışmada uygulanan anket çalışması, lisans öğrencileri üzerinde gerçekleştirilmiş ve veriler kolayda örnekleme yöntemi kullanılarak 470 kişiden toplanmıştır. Kullanılan model, nanoteknolojik ürün satın alma niyeti ile ilgili literatür taraması sonucunda oluşturulmuş ve modelde kullanılan değişkenler; çevre, kişisel, sağlık, ekonomik, etik ve yasal, sosyal ve satın alma değişkenleri arasından seçilmiştir. Anket verileri IBM SPSS ve AMOS programlarıyla analiz edilmiş ve modelde oluşturulan hipotezlerin test edilmesi sağlanmıştır. Bu araştırmada kişisel, çevresel ve ekonomik faktörlerin nanoteknolojik ürünleri satın alma niyeti üzerinde anlamlı bir etkiye sahip olduğu, etik ve yasal, sağlık ve sosyal faktörlerin ise nanoteknolojik ürünleri satın alma niyeti üzerinde anlamlı bir etkisinin olmadığı sonucuna ulaşılmıştır.

References

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  • Agarwal, Mangilal;, Rizkalla, Maher E.; Shrestha, Sudhir; El-Mounayri, Hazim A. El; Varahramyan, Kody (2014). “Impact of Multidisciplinary Nanotechnology Curricula on Engineering and Science Programs”. In 2014 121st ASEE Annual Conference & Exposition, Paper, 10093,15-18.
  • Aslan, Oktay; Şenel, Tuba (2015). “Fen Alanları Öğretmen Adaylarının Nanobilim ve Nanoteknoloji Farkındalık Düzeylerinin Çeşitli Değişkenlere Göre İncelenmesi”. Dicle Üniversitesi Ziya Gökalp Eğitim Fakültesi Dergisi, 24(2015), 363-389.
  • Ateş, Hakan (2015). “Nano Parçacıklar ve Nano Teller”. Gazi Üniversitesi Fen Bilimleri Dergisi Part C: Tasarım ve Teknoloji, 3(1), 437-442.
  • Baumgartner, Hans; Homburg, Christian (1996). “Applications of Structural Equation Modeling in Marketing and Consumer Research: A review”. International Journal of Research in Marketing, 13(2), 139-161.
  • Bian, Qin; Forsythe, Sandra (2012). “Purchase Intention for Luxury Brands: A Cross Cultural Comparison”. Journal of Business Research, 65(10), 1443-1451.
  • Brand, Walter; Noorlander, Cornelle W.; Giannakou, Christina; De Jong, Wim H.; Kooi, Myrna W.; Park, Margriet VDZ; Vandebriel, Rob J.; Bosselaers, Irene EM; Scholl, Joep HG; Geertsma, Robert E. (2017). “Nanomedicinal Products: a Survey on Specific Toxicity and Side Effects”. International Journal of Nanomedicine, 12, 6107-6129.
  • Bülbül, Hasan; Özoğlu, Buket (2014). “Tüketici Yenilikçiliği ve Algılanan Riskin Satın Alma Davranışına Etkisi”. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, (44), 43-58.
  • Capon, Adam; Gillespie, James; Rolfe, Margaret; Smith, Wayne (2015). “Comparative Analysis of the Labelling of Nanotechnologies Across Four Stakeholder Groups”. Journal of Nanoparticle Research, 17(8), 327.
  • Casolani, N.; Greehy, G. M.; Fantini, A.; Chiodo, E.; McCarthy, M.B. (2015). “Consumer Perceptions of Nanotechnology Applications in Italian Wine”. Italian Journal of Food Science, 27(2), 221-235.
  • Conti, Joseph A.; Killpack, Keith; Gerritzen, Gina, Huang, Leia; Mircheva, Maria; Delmas, Magali; Harthorn, Barbara Herr; Appelbaum, Richard P. ; Holden, Patricia A. (2008). “Health and Safety Practices in the Nanomaterials Workplace: Results From an İnternational Survey”. Sci. Technol, 42, 3155–3162.
  • Corley, Elizabeth A.; Youngjae, Kim; Dietram A. Scheufele (2013). “The Current Status and Future Direction of Nanotechnology Regulations: A View From Nano‐Scientists”. Review of Policy Research, 30(5), 488-511.
  • CRO Forum (2010). “Emerging Risks Initiative Member Companies”. CRO Briefing on Nanotechnology, Emerging Risks Initiative – Position Paper, November, 1-20.
  • Duhan, Joginder Singh; Kumar, Ravinder; Kumar, Naresh; Kaur, Pawan; Nehra, Kiran; Duhan, Surekha (2017). “Nanotechnology: The New Perspective in Precision Agriculture”. Biotechnology Reports, 15, 11-23.
  • George, Saji; Kaptan, Gulbanu; Lee, Joel; Frewer, Lynn (2014). “Awareness on Adverse Effects of Nanotechnology Increases Negative Perception Among Public: Survey Study From Singapore”. Journal of Nanoparticle Research, 16(12), 2751.
  • Guo, Jiun-Wen; Lee, Yu-Hsuan; Huang, Hsiau-Wen; Tzou, Mei-Chyun; Wang, Ying-Jan; Tsai, Jui-Chen (2014). “Development of Taiwan’s Strategies for Regulating Nanotechnology-Based Pharmaceuticals Harmonized with International Considerations”. International Journal of Nanomedicine, 9, 4773-4783.
  • Gupta, N.; Fischer, A. R. H.; Frewer, L. J. (2015). “Ethics, Risk and Benefits Associated with Different Applications of Nanotechnology: A Comparison of Expert and Consumer Perceptions of Drivers of Societal Acceptance”. NanoEthics, 9(2), 93-108.
  • Gupta, N.; Fischer, A. R.; van der Lans, I. A.; Frewer, L. J. (2012). “Factors Influencing Societal Response of Nanotechnology: An Expert Stakeholder Analysis”. Journal of Nanoparticle Research, 14(5), 1-15.
  • Güzeloğlu, Ebru (2015). “Akıllı Ürünleriyle Nano Yeniliği: Gençlerin Nanoteknoloji Farkındalığı, Fayda/Risk Algıları”. Journal of Human Sciences, 12(1), 274-297.
  • Hanoglu, Oguz; Rodgers, Kelsey J.; Kong, Yi; Madhavan, Krishna; Diefes-Dux, Heidi A. (2014). “First-Year Engineering Students' Self-Reported Knowledge of Nanotechnology-The Development of a Coding Scheme”. In 2014 IEEE Frontiers in Education Conference (FIE) Proceedings (pp. 1-4). IEEE.
  • Ho, Shirley S; Scheufele, Dietram A.; Corley, Elizabeth A. (2010). “Making Sense of Policy Choices: Understanding the Roles of Value Predispositions, Mass Media, and Cognitive Processing in Public Attitudes Toward Nanotechnology”. Journal of Nanoparticle Research, 12(8), 2703-2715.
  • Hossain, Muhammad Muazzem; Prybutok, Victor R. (2008). “Consumer Acceptance of RFID Technology: An Exploratory Study”. IEEE Transactions on Engineering Management, 55(2), 316-328.
  • Iacobucci, Dawn (2010). “Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Topics”. Journal of Consumer Psychology, 20(1), 90-98.
  • Inshakova, Elena; Inshakov, Oleg (2017). “World market for nanomaterials: structure and trends”. In MATEC Web of Conferences, EDP Sciences, 129 (02013). 1-5.
  • Invernizzi, Noela (2011). “Nanotechnology Between the Lab and the Shop Floor: What Are the Effects on Labor?”. Journal of Nanoparticle Research, 13(6), 2249-2268. Jain, Aditi; Ranjan, Shivendu; Dasgupta, Nandita; Ramalingam, Chidambaram (2018). “Nanomaterials in Food and Agriculture: An Overview on Their Safety Concerns and Regulatory Issues”. Critical Reviews in Food Science and Nutrition, 58(2), 297-317.
  • Jones, Jacy Ncole (2017). “A Study on the Emergence of Ethical Thinking in Nanotechnology” , (Master Thesis), Faculty of the Graduate School of The University of Texas, Texas. Kahan, Dan M.; Slovic, Paul; Braman, Donald; Gastil, John; Cohen, Geoffrey (2007). “Affect, Values, and Nanotechnology Risk Perceptions: An Experimental Investigation”. GWU Legal Studies Research Paper, (261), 1-41.
  • Karaca, Fatih; Öner M Atilla (2015). “Scenarios of Nanotechnology Development and Usage in Turkey”. Technological Forecasting and Social Change, 91, 327-340. Karim, Md. Ershadul; Munir, Abu Bakar; Yasin, Siti Hajar Mohd; Muhammad-Sukki, Firdaus (2014). “Nanotechnology and Its Legal and Social Implications”, 11th International Postgraduate Research Colloquium, Malaysia, 101-111.
  • Kılıçer, Kerem (2008). “Teknolojik Yeniliklerin Yayılmasını ve Benimsenmesini Arttıran Etmenler”. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 8(2), 209–222.
  • Kim, Hee Yeon; Chung, Jae-Eun (2011). “Consumer Purchase Intention for Organic Personal Care Products”. Journal of Consumer Marketing, 28(1), 40-47.
  • Kırdar, Seval Sevgi (2015). “Current and Future Applications of Nanotechnology in the Food Industry”. ISITES 2015 Conference Paper, Valencia-Spain, 1518-1527.
  • Kumar, Amit (2014). “Nanotecnhnology Development İndia an Overview”. Research and Information System for Developing Countries. December, 1-33.
  • Kumar, Archana; Lee, Hyun-Joo; Kim, Youn-Kyung (2009). “Indian Consumers' Purchase Intention Toward a United States Versus Local Brand”. Journal of Business Research, 62(5), 521-527.
  • Lyndhurst, Brook (2009). “An Evidence Review of Public Attitudes to Emerging Food Technologies”. Social Science Research Unit, Food Standards Agency, Crown, 1-83.
  • Matin, Anahita Hosseini; Goddard, Ellen (2013). “A Comparative Analysis of Canadian Consumers’ WTP for Novel Food Technologies (Case of Juice Produced by Nanotechnology & Pork Chops Using Genomic Information)”. Agricultural & Applied Economics Association’s 2013 AAEA & CAES Joint Annual Meeting, Washington, August 4-6, 1-25.
  • Metin, Zehra Gök; Özdemir, Leyla (2015). “Nanoteknolojinin Sağlık Alanında Kullanımı ve Hemşirenin Sorumlulukları”. Anadolu Hemşirelik ve Sağlık Bilimleri Dergisi, 18(3), 235-243.
  • Nielsen, E. (2008). “Nanotechnology and its Impact on Consumers”. Consumers Report to the Council of Canada. EBN Consulting, 1-104.
  • Nikulainen, Tuomo (2007). “What Makes a Gatekeeper? Insights From the Finnish Nano-Community”. Druid Working Paper, 7(3), 1-26.
  • Ozaee, Keyvan; Hashemzadeh,, G.; Sobhani, Abdolreza (2014). Identification and Assessment the Barriers of Growth and Development of Nanotechnology Research's in the Islamic Azad University: A Case Study of South Tehran Branch. Management Science Letters, 4(1), 17-20.
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Details

Primary Language Turkish
Journal Section Articles
Authors

Serkan Kılıç 0000-0001-8060-7504

Seda Muti Tabanlı This is me 0000-0002-8567-9694

Publication Date December 30, 2019
Submission Date December 10, 2018
Published in Issue Year 2019 Volume: 12 Issue: 2

Cite

APA Kılıç, S., & Muti Tabanlı, S. (2019). Tüketicilerin Nanoteknolojik Ürün Tercihleri Ve Satın Alma Niyetleri. International Journal of Social Inquiry, 12(2), 615-655. https://doi.org/10.37093/ijsi.659019

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