Appreciative inquiry as a means of intra-institutional communication

Abstract

Abstract

Concrete measurable values such as transparency, information sharing, institutional commitment and effective leadership may be obtained through intra-institutional communication. Brochures, journals, letters, posters, computer technologies, suggestion boxes, educational activities and communication means such as social media are widely used for obtaining these results. Due to an ever-changing and ever-developing world order, the sociological, cultural and psychological structures of the organizations also change and develop. Thus, improving intra-institutional communication methods and providing new resources for intra-institutional communication studies are vital necessities. Within this context, appreciative inquiry may be defined as an efficient and new method to increase and develop intra-institutional communication resources. Appreciative inquiry is a process aimed at finding the best for people, organizations and their environment. Within this process, every member of the institution has the right to speak and a great value is attached to continuity and inventiveness during the changing process. This study is to reveal the relationship between the principles of appreciative inquiry and the purposes of intra-institutional communication. In this study documental review was made using qualitative research method. In the light of the information received, the relationship between the principles of appreciative inquiry and the purposes of intra-institutional communication was revealed and usage of appreciative inquiry as a means of intra-institutional communication was suggested.

Keywords

• Appreciative Inquiry, Intra-Institutional Communication, Public Relations

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