EN
THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS' CONSUMPTION EXPENDITURE
Abstract
Consumers carry mobile devices with them anytime, anywhere. So companies have to develop new marketing channels to reach their customers. Especially seeing the intense interest in social media by young people, marketers add the social media applications to their marketing strategies. Consumers who follow spotlight developments, technological developments and fashion are young consumers. Also young people are the consumers who are the most interested in mobile technologies too. For that reason, the purpose of this study is to identify the effect of the mobile social media on young consumers' consumption expenditure. For this purpose, a questionnaire was administered to university students. The results were analyzed with SPSS software
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
December 1, 2013
Submission Date
December 1, 2013
Acceptance Date
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Published in Issue
Year 2013 Volume: 5 Number: 2
APA
Çakır, F., Çakır, M., & Eru, O. (2013). THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies, 5(2), 86-96. https://izlik.org/JA22SK93DL
AMA
1.Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5(2):86-96. https://izlik.org/JA22SK93DL
Chicago
Çakır, Fatma, Mesut Çakır, and Oya Eru. 2013. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5 (2): 86-96. https://izlik.org/JA22SK93DL.
EndNote
Çakır F, Çakır M, Eru O (December 1, 2013) THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies 5 2 86–96.
IEEE
[1]F. Çakır, M. Çakır, and O. Eru, “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”, IJ-SSHS, vol. 5, no. 2, pp. 86–96, Dec. 2013, [Online]. Available: https://izlik.org/JA22SK93DL
ISNAD
Çakır, Fatma - Çakır, Mesut - Eru, Oya. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5/2 (December 1, 2013): 86-96. https://izlik.org/JA22SK93DL.
JAMA
1.Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5:86–96.
MLA
Çakır, Fatma, et al. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies, vol. 5, no. 2, Dec. 2013, pp. 86-96, https://izlik.org/JA22SK93DL.
Vancouver
1.Fatma Çakır, Mesut Çakır, Oya Eru. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS [Internet]. 2013 Dec. 1;5(2):86-9. Available from: https://izlik.org/JA22SK93DL