EN
THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS' CONSUMPTION EXPENDITURE
Öz
Consumers carry mobile devices with them anytime, anywhere. So companies have to develop new marketing channels to reach their customers. Especially seeing the intense interest in social media by young people, marketers add the social media applications to their marketing strategies. Consumers who follow spotlight developments, technological developments and fashion are young consumers. Also young people are the consumers who are the most interested in mobile technologies too. For that reason, the purpose of this study is to identify the effect of the mobile social media on young consumers' consumption expenditure. For this purpose, a questionnaire was administered to university students. The results were analyzed with SPSS software
Anahtar Kelimeler
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Aralık 2013
Gönderilme Tarihi
1 Aralık 2013
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2013 Cilt: 5 Sayı: 2
APA
Çakır, F., Çakır, M., & Eru, O. (2013). THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies, 5(2), 86-96. https://izlik.org/JA22SK93DL
AMA
1.Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5(2):86-96. https://izlik.org/JA22SK93DL
Chicago
Çakır, Fatma, Mesut Çakır, ve Oya Eru. 2013. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5 (2): 86-96. https://izlik.org/JA22SK93DL.
EndNote
Çakır F, Çakır M, Eru O (01 Aralık 2013) THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies 5 2 86–96.
IEEE
[1]F. Çakır, M. Çakır, ve O. Eru, “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”, IJ-SSHS, c. 5, sy 2, ss. 86–96, Ara. 2013, [çevrimiçi]. Erişim adresi: https://izlik.org/JA22SK93DL
ISNAD
Çakır, Fatma - Çakır, Mesut - Eru, Oya. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5/2 (01 Aralık 2013): 86-96. https://izlik.org/JA22SK93DL.
JAMA
1.Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5:86–96.
MLA
Çakır, Fatma, vd. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies, c. 5, sy 2, Aralık 2013, ss. 86-96, https://izlik.org/JA22SK93DL.
Vancouver
1.Fatma Çakır, Mesut Çakır, Oya Eru. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS [Internet]. 01 Aralık 2013;5(2):86-9. Erişim adresi: https://izlik.org/JA22SK93DL