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THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS' CONSUMPTION EXPENDITURE

Year 2013, Volume: 5 Issue: 2, 86 - 96, 01.12.2013

Fatma Çakır Mesut Çakır Oya Eru

Abstract

Consumers carry mobile devices with them anytime, anywhere. So companies have to develop new marketing channels to reach their customers. Especially seeing the intense interest in social media by young people, marketers add the social media applications to their marketing strategies. Consumers who follow spotlight developments, technological developments and fashion are young consumers. Also young people are the consumers who are the most interested in mobile technologies too. For that reason, the purpose of this study is to identify the effect of the mobile social media on young consumers' consumption expenditure. For this purpose, a questionnaire was administered to university students. The results were analyzed with SPSS software

Keywords

Social Media Young Consumers Consumption Expenditure

Year 2013, Volume: 5 Issue: 2, 86 - 96, 01.12.2013

Fatma Çakır Mesut Çakır Oya Eru

Abstract

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Details

Other ID JA38ZZ58CP
Journal Section Articles
Authors

Fatma Çakır This is me

Mesut Çakır This is me

Oya Eru This is me

Publication Date December 1, 2013
Published in Issue Year 2013 Volume: 5 Issue: 2

Cite

APA Çakır, F., Çakır, M., & Eru, O. (2013). THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies, 5(2), 86-96.
AMA Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. December 2013;5(2):86-96.
Chicago Çakır, Fatma, Mesut Çakır, and Oya Eru. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5, no. 2 (December 2013): 86-96.
EndNote Çakır F, Çakır M, Eru O (December 1, 2013) THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies 5 2 86–96.
IEEE F. Çakır, M. Çakır, and O. Eru, “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”, IJ-SSHS, vol. 5, no. 2, pp. 86–96, 2013.
ISNAD Çakır, Fatma et al. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5/2 (December 2013), 86-96.
JAMA Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5:86–96.
MLA Çakır, Fatma et al. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies, vol. 5, no. 2, 2013, pp. 86-96.
Vancouver Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5(2):86-9.