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THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS' CONSUMPTION EXPENDITURE

Yıl 2013, Cilt: 5 Sayı: 2, 86 - 96, 01.12.2013

Fatma Çakır Mesut Çakır Oya Eru

Öz

Consumers carry mobile devices with them anytime, anywhere. So companies have to develop new marketing channels to reach their customers. Especially seeing the intense interest in social media by young people, marketers add the social media applications to their marketing strategies. Consumers who follow spotlight developments, technological developments and fashion are young consumers. Also young people are the consumers who are the most interested in mobile technologies too. For that reason, the purpose of this study is to identify the effect of the mobile social media on young consumers' consumption expenditure. For this purpose, a questionnaire was administered to university students. The results were analyzed with SPSS software

Anahtar Kelimeler

Social Media Young Consumers Consumption Expenditure

Yıl 2013, Cilt: 5 Sayı: 2, 86 - 96, 01.12.2013

Fatma Çakır Mesut Çakır Oya Eru

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA38ZZ58CP
Bölüm Makaleler
Yazarlar

Fatma Çakır Bu kişi benim

Mesut Çakır Bu kişi benim

Oya Eru Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 5 Sayı: 2

Kaynak Göster

APA Çakır, F., Çakır, M., & Eru, O. (2013). THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies, 5(2), 86-96.
AMA Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. Aralık 2013;5(2):86-96.
Chicago Çakır, Fatma, Mesut Çakır, ve Oya Eru. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5, sy. 2 (Aralık 2013): 86-96.
EndNote Çakır F, Çakır M, Eru O (01 Aralık 2013) THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. International Journal of Social Sciences and Humanity Studies 5 2 86–96.
IEEE F. Çakır, M. Çakır, ve O. Eru, “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”, IJ-SSHS, c. 5, sy. 2, ss. 86–96, 2013.
ISNAD Çakır, Fatma vd. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies 5/2 (Aralık 2013), 86-96.
JAMA Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5:86–96.
MLA Çakır, Fatma vd. “THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE”. International Journal of Social Sciences and Humanity Studies, c. 5, sy. 2, 2013, ss. 86-96.
Vancouver Çakır F, Çakır M, Eru O. THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS’ CONSUMPTION EXPENDITURE. IJ-SSHS. 2013;5(2):86-9.