QUALITY FUNCTION DEPLOYMENT AS A STRATEGIC PLANNING TOOL

Year 2011, Volume: 3 Issue: 2, 73 - 82, 01.12.2011

Burcu Devrim İçtenbaş , Hande Eryılmaz

Abstract

Quality Function Deployment (QFD) uses a house of quality to translate customer requirements into engineering specifications. QFD has been widely used as a tool to develop new products. It has been adopted in the fields of education quality, service quality, software development and marketing planning. The tool has recently been applied in strategic planning .In this study authors reviewed current research which uses QFD as a strategic planning tool and described how QFD methods can be used as a robust tool in strategic planning. This study provides an insight for strategic planners to utilize a QFD- based philosophy and the methods are useful tools for the design of a customer-driven strategy and show how it systematically translates vision into action, targeting opportunities and creating innovative strategies

Keywords

strategic planning, QFD, customer satisfaction

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