ABD’li Akademisyenlerin LinkedIn’de Benlik Sunum Rollerinin Keşfi*

Year 2019, Issue: 49, 69 - 89, 20.12.2019

Ufuk Bakan Sefer Kalaman Uğur Bakan

Abstract

Facebook, Twitter ve LinkedIn gibi sosyal medya platformlarının kullanımı son on yılda önemli ölçüde artmıştır. Günümüzde benlik sunumu üzerine yapılan araştırmalar, insanların hayatlarında önemli bir yere sahip olan Facebook, Twitter ve Instagram üzerine yoğunlaşmaktadır. Bireyler arasındaki etkileşimleri de göz önüne alan sosyal ağ analizi, karmaşık bir yapı içinde bulunan sosyal hayatı analiz etmek amacıyla geliştirilmiştir. Bu çalışmada, LinkedIn portrelerinin ortak özelliklerinin ve internette bulunan popüler önerilere uyup uymadıklarının belirlenmesi amaçlanmıştır. LinkedIn’de kullanıcıların ağdaki etkinliğini artıran popüler öneriler aynı zamanda kişilerin benlik sunumlarını da belirlemektedir. Analiz sonucunda kullanıcıların ideal profil oluşturma eğilimi ile benlik sunumu arasındaki ilişkiyi ortaya koyulmaya çalışılmıştır. LinkedIn gibi profesyonellerin oluşturduğu ağlarda kullanıcılar, hedef odaklı stratejileri tercih etmeleri gerekmektedir. ABD’deki toplam 300 LinkedIn kullanıcısının portrelerinden ve hesaplarından oluşan bir örneklem seçilmiş ve analiz edilmiştir. Profil (ağ boyutu, sayfa, ücretli hesap, meslek) ve portre (renk, cinsiyet, beden, yüz, stil, vb.) değişkenlerine göre anlamlı düzeyde değişimin olup olmadığı frekans analizi ve regresyon analizi ile incelenmiştir. Araştırmada tespit edilen demografik faktörlerle sosyal medya kullanımı arasındaki farklılıklar incelenmiş ve elde edilen veriler bulgular bölümünde detaylı bir şekilde ele alınmıştır. Analizden elde edilen verilere göre, ABD’deki LinkedIn kullanıcılarının çok azının profillerini belirlenen önerilere göre hazırladığı tespit edilmiştir. Bununla birlikte cinsiyet ve akademik disiplin ile ideal profil hazırlama arasında alt boyutlarda farklılıkların mevcut olduğu ortaya çıkmıştır

Keywords

Linkedın, Benlik Sunumu, Benlik Saygısı, Kimlik, Sosyal Ağ

Exploring Roles of Self-Presentation of U.S. Scholars on LinkedIn

Abstract

The rate of use of social media platforms such as Facebook, Twitter, and LinkedIn has increased drastically over the last decade. Today, researches on self-presentation focus on Facebook, Twitter and Instagram, which have an important place in people’s lives. Social network analysis, which also considers interactions between individuals, is developed to analyse social life that has a complex structure. This study was examined the photographs and user-provided information at LinkedIn. Popular suggestions that increase the effectiveness of users on the network in LinkedIn also determine the selfpresentations of people. As a result of the analysis, the relationship between the ideal profile formation tendency and the ego presentation was tried to be revealed. In networks created by professionals such as LinkedIn, users should choose target-oriented strategies. A total
sample of 300 LinkedIn users’ portraits and accounts were selected and analyzed in the United States. It has been analyzed using frequency analysis and regression analysis that if
there is any significant difference of according to variables as profile (network size, page, premium, occupational category) portrait (color, gender, body, face, style, et.). The relation
between demographic factors and social media use were examined in detail and results were discussed. According to the data obtained from the analysis, It is determined that
very few of the LinkedIn users in the USA have prepared their profiles according to the determined recommendations. However, there were differences in sub-dimensions between
gender and academic discipline and ideal profile preparation.

Keywords

Linkedın, Self-Presentation, Self-Esteem, Identity, Social Network.

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