Volume 12

Dec 29, 2025

5 Article

Research Article

Research Article Göstergebilimsel Yöntemle Reklam Afişi Çözümlemesi: Pınar Süt Reklam Afişleri Örnekleri

Ela Uçar ^* , Ahmet Güneş

December 29, 2025 Page 3-19

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Research Article Temizlik Ürünü Reklamlarında Cinsiyetçi Söylem Kalıpları Üzerine Göstergebilimsel Analiz: Pril ve Fairy Örneği

Ecem Kartalkaya ^* , Özlem Yürümez , Zeynep Dondurucu

December 29, 2025 Page 58-92

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Research Article Postmodern Anlatı Çerçevesinde Gumball’ın Muhteşem Tuhaf Dünyası Animasyon Dizisinin Analizi

Cihan Ekiz ^*

December 29, 2025 Page 93-117

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Review

Review Reklamda Yeni Eğilim: Hikaye Reklamları Üzerine Bir Literatür Derlemesi

Gülşah Sarıyıldız ^* , Aşina Gülerarslan Özdengül

December 29, 2025 Page 20-57

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Book Review

Book Review Dr. Burak Akyüz’ün “Antre” kitabının incelenmesi

Ceren Olpak ^*

December 29, 2025 Page 118-119

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Maltepe University Journal of Faculty of Communication Publication Submission Guidelines

1) The journal includes original and review articles with an interdisciplinary approach, as well as topics related to communication science.

2) All manuscripts are reviewed by the Editor in terms of aim and scope. Due to double-blind-review protocols, the name(s) of the author(s) included in the manuscript and electronic file are hidden and sent to reviewers.

3) If one of the reviewers' reports is "major revision" and the other is "minor revision" or "accepted", a third reviewer is appointed. Revisions are re-evaluated by the Editor and the Editorial Board.

4) The language of the articles is in Turkish and English.

5) Manuscripts sent to the journal for publication should not have been published in another publication or under review for publication.

6) The final decision regarding the publication of articles belongs to the Editorial Board. Editorial Board's evaluation of the article is sent to the author(s) as soon as possible with the review reports.

7) All responsibility of the articles belongs to the author(s).

8) The copyright of the articles approved for publication by the Editorial Board belongs to Maltepe University Journal of the Faculty of Communication, they cannot be published elsewhere. No royalty fee is paid to the author(s).

9) Author(s) approve that their manuscripts are included in non-commercial electronic databases in full text in order to support national and international academic information sharing.

10) The Turnitin program is used to measure the similarity index of the studies submitted to the journal.

Formatting your article

Preferred formats for the text and tables of your manuscript are Word DOC, RTF, XLS. LaTeX files are also accepted. The text should be double-spaced throughout and with a minimum of 3cm for left and right-hand margins and 5cm at head and foot. Text should be standard 10 or 12 point.

ILED adheres to the APA 6th reference style.

Editorial Board

Asst. Prof. Dr. F. Nesrin YARAR AKSOY

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication and Media Studies

Prof. Dr. Recep TAYFUN

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication and Media Studies

Asst. Prof. Dr. Elif TAŞDEMIR ŞANLI

MALTEPE ÜNİVERSİTESİ

Communication and Media Studies (Other), Cultural Studies (Other), Movie Review

Baş Editör

Prof. Dr. Recep Tayfun

Prof. Dr. Recep TAYFUN

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication and Media Studies

Editör Kurulu

Prof. Dr. Füsun ALVER(Türk-Alman Üniv.)

Prof. Dr. Ümit ATABEK(Yaşar Üniv.)

Prof. Dr. Filiz BALTA PELTEKOĞLU (Marmara Üniv.)

Prof. Dr. Gül BATUŞ (Maltepe Üniv.)

Prof. Dr. Nazife GÜNGÖR (Üsküdar Üniv.)

Prof. Dr. Arzu KİHTİR(İstanbul Üniv.)

Prof. Dr. Nilüfer TİMİSİ NALÇAOĞLU (İstanbul Üniv.)

Prof. Dr. Filiz BALTA PELTEKOĞLU

Marmara Üniversitesi

Communications and Media Policy, Public Relations

Prof. Dr. Arzu KIHTIR

İSTANBUL ÜNİVERSİTESİ

Communication and Media Studies, Communication Theories, Mass Media

ÜA

Ümit ATABEK

Prof. Dr. Füsun ALVER

Gül BATUŞ

Prof. Dr. Nazife GÜNGÖR

Üsküdar Üniversitesi

Communication and Media Studies

Prof. Dr. Nilüfer TIMISI

Communication Studies

Editör

Dr. Öğr. Üyesi F. Nesrin Yarar Aksoy

Asst. Prof. Dr. F. Nesrin YARAR AKSOY

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication and Media Studies

Editör Yardımcısı

Öğr. Gör. Elif Taşdemir Şanlı

Asst. Prof. Dr. Elif TAŞDEMIR ŞANLI

MALTEPE ÜNİVERSİTESİ

Communication and Media Studies (Other), Cultural Studies (Other), Movie Review

Hakem Kurulu

Prof. Dr. Yusuf ADIGÜZEL (Sakarya Üni.)
Prof. Dr. Fatoş ADILOĞLU (Doğu Akdeniz Üniv.)
Prof. Dr. Hasan AKBULUT (İstanbul Üniv.)
Prof. Dr. Zakir AVŞAR (HBV Üni.)
Prof. Dr. Aysel AZİZ (Yeni Yüzyıl Üniv.)
Prof. Dr. Ayhan BİBER (Arel Üniv.)
Prof. Dr. Mutlu BİNARK (Hacettepe Üniv.)
Prof. Dr. Özden CANKAYA (İstanbul Aydın Üniv.)
Prof. Dr. Melda CİNMAN (Marmara Üniv.)
Prof. Dr. Mete ÇAMDERELİ (İstanbul Ticaret Üniv.)
Prof. Dr. Dilruba ÇATALBAŞ ÜRPER (Galatasaray Üniv.)
Prof. Dr. Peyami ÇELİKCAN (İstinye Üniv.)
Prof. Dr. Muharrem ÇETİN (Kastamonu Üniv.)
Prof. Dr. Yalçın DEMİR (Anadolu Üniv.)
Prof. Dr. Cenk DEMİRKIRAN (İzmir Kâtip Çelebi Üniv.)
Prof. Dr. Çiler DURSUN (Ankara Üniv.)
Prof. Dr. Selva ERSÖZ KARAKULAKOĞLU (Maltepe Üniv.)
Prof. Dr. Gülcan IŞIK (HBV Üni.)
Prof. Dr. Süleyman İRVAN (Üsküdar Üniv.)
Prof. Dr. Özlem OĞUZHAN (Medeniyet Üniv.)
Prof. Dr. Özlen ÖZGEN (Atılım Üni.)
Prof. Dr. Defne ÖZONUR (Yeditepe Üniv.)
Prof. Dr. Cem PEKMAN (Kocaeli Üniv.)
Prof. Dr. Nurdoğan RİGEL (İstanbul Üniv.)
Prof. Dr. Ahmet TOLUNGÜÇ (Başkent Üniv.)
Prof. Dr. Gürdal ÜLGER (Maltepe Üniv.)
Prof. Dr. Osman ÜRPER (Marmara Üniv.)
Prof. Dr. Sacide VURAL (Gelişim Üniv.)
Prof. Dr. C. Oktay YALIN (Maltepe Üniv.)
Prof. Dr. Deniz YENGİN (Çanakkale 18 Mart Üniv.)
Doç. Dr. Hakan AYTEKİN (Maltepe Üniv.)
Doç. Dr. G. Aygül ERNEK ALAN (Maltepe Üniv.)
Doç. Dr. Nazan HAYDARİ PAKKAN (Bilgi Üniv.)
Doç. Dr. Samet KAVOĞLU (Marmara Üniv.)
Doç. Dr. Hikmet TOSYALI (Maltepe Üniv.)
Doç. Dr. Şenay YAVUZ (Maltepe Üniv.)
Dr. Öğr. Üyesi Gökçen CIVAŞ (Maltepe Üniv.)
Dr. Öğr. Üyesi Gülçin ÇAKICI ÖZTÜRK (Maltepe Üniv.)
Dr. Öğr. Üyesi Ezgi EYÜBOĞLU (Maltepe Üniv.)
Dr. Öğr. Üyesi A. Nil KİREÇCİ (Maltepe Üniv.)
Dr. Öğr. Üyesi Elif SUNGUR (Maltepe Üniv.)
Dr. Öğr. Üyesi Aslı TOSUNER (Maltepe Üniv.)
Dr. Öğr. Üyesi Erman YÜCE (Maltepe Üniv.)

Asst. Prof. Dr. Erman YÜCE

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Media Studies, Journalism, Communication Studies

Hakan AYTEKIN

Nurdoğan RIGEL

Asst. Prof. Dr. Aslı TOSUNER

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication Studies, New Media, Culture, Representation and Identity, Social Movement

Aygül ALAN

GÇ

Asst. Prof. Dr. Gülçin ÇAKICI ÖZTÜRK

MALTEPE ÜNİVERSİTESİ

Cinema Studies, Documentary Film - Political Cinema, Movie Review, Cinema Theories, Cinema History

Asst. Prof. Dr. Gökçen CIVAŞ

Maltepe Üniversitesi

Communication and Media Studies, Communication Studies, Communication Technology and Digital Media Studies, New Media, Cinema Studies, Movie Review

Prof. Celal Oktay YALIN

MALTEPE ÜNİVERSİTESİ

Documentary Film - Political Cinema, Filmmaking and Directing, Cinema-Tv Production and Management

Prof. Dr. Cem PEKMAN

KOCAELİ ÜNİVERSİTESİ

Communication Studies, Advertising (Other), Cinema and Aesthetics, Cinema History

Prof. Dr. Nesime Melda CINMAN

MARMARA ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Macroeconomics, Labor Economics, Political Science, Political Communication, Turkish Political Life, Political Sociology, Health Management, Public Relations

Prof. Dr. Mutlu BINARK

Hacettepe Üniversitesi

Communication and Media Studies, Communication Studies, Communication Technology and Digital Media Studies, New Communication Technologies, Asian Cultural Studies, Cultural Studies of Nation and Region, Studies of Asian Society

OÜ

Prof. Dr. Osman ÜRPER

Marmara Üniversitesi Güzel Sanatlar Fakültesi Fotoğraf Bölümü

Photography, Creative Arts and Writing

Prof. Celal Oktay YALIN

MALTEPE ÜNİVERSİTESİ

Documentary Film - Political Cinema, Filmmaking and Directing, Cinema-Tv Production and Management

Prof. Dr. Cem PEKMAN

KOCAELİ ÜNİVERSİTESİ

Communication Studies, Advertising (Other), Cinema and Aesthetics, Cinema History

OÜ

Prof. Dr. Osman ÜRPER

Marmara Üniversitesi Güzel Sanatlar Fakültesi Fotoğraf Bölümü

Photography, Creative Arts and Writing

PÇ

Peyami ÇELIKKAN

Aysel AZIZ

DÇ

Prof. Dr. Dilruba ÇATALBAŞ

GALATASARAY ÜNİVERSİTESİ

Communication and Media Studies, Media Studies, Journalism Studies, Communication Technology and Digital Media Studies, New Media

Prof. Dr. Nesime Melda CINMAN

MARMARA ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Macroeconomics, Labor Economics, Political Science, Political Communication, Turkish Political Life, Political Sociology, Health Management, Public Relations

MÇ

Prof. Dr. Mete ÇAMDERELI

Communication and Media Studies

Prof. Dr. Mutlu BINARK

Hacettepe Üniversitesi

Prof. Dr. Süleyman İRVAN

ÜSKÜDAR ÜNİVERSİTESİ

Communication and Media Studies, Media Studies, Journalism, Communication Education, Internet Publishing, Media Technologies, Social Media Studies

Nurdoğan RIGEL

Prof. Dr. Cenk DEMIRKIRAN

GÜ

Prof. Dr. Gürdal ÜLGER

MALTEPE ÜNİVERSİTESİ

Integrated Marketing Communication, Public Relations, Marketing Communications

Prof. Dr. Yusuf ADIGÜZEL

ANADOLU ÜNİVERSİTESİ

Media Studies, Communication Studies, Migration Sociology, Communication Sociology

Fatos ADILOGLU

EASTERN MEDITARRANEAN UNIVERSITY

Visual Communication Design

Prof. Dr. Hasan AKBULUT

İSTANBUL ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ, RADYO, SİNEMA VE TELEVİZYON BÖLÜMÜ

Cinema Sociology, Movie Review, Cinema Theories

Prof. Dr. Nazan HAYDARI PAKKAN

İSTANBUL BİLGİ ÜNİVERSİTESİ

Communication Studies, Education, Gender and Politics, Sociological Methodology and Research Methods

ÖO

Prof. Dr. Özlem OĞUZHAN

İSTANBUL MEDENİYET ÜNİVERSİTESİ

Communication and Media Studies, Communication Studies, New Media, Development of Media and Communication Education and Programs, Art Sociology, Creative Arts and Writing, Art Theory

Prof. Dr. Aysel AZIZ

İSTANBUL YENİ YÜZYIL ÜNİVERSİTESİ

Communication Studies, Mass Media, Radio-Television, Television Broadcasting, Political Advertising

Assoc. Prof. Dr. Selva ERSÖZ

Prof. Dr. Ayhan BIBER

İSTANBUL AREL ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication Studies

Prof. Dr. Mutlu BINARK

Hacettepe Üniversitesi İletişim Fakültesi

Communication and Media Studies, Communication Technology and Digital Media Studies, Media Industry Studies, Media Literacy, Culture, Representation and Identity

MÇ

Prof. Dr. Mete ÇAMDERELI

Communication and Media Studies

Prof. Dr. Zakir AVŞAR

Ankara Hacı Bayram Veli University, Faculty of Communication, Department of Radio, Cinema and Television, Ankara, Türkiye

Communication Studies, Mass Media, Political Communication

PÇ

Prof. Dr. Muharrem ÇETIN

ŞY

Assoc. Prof. Dr. Şenay YAVUZ

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication Studies

Assoc. Prof. Dr. Hikmet TOSYALI

FENERBAHÇE ÜNİVERSİTESİ

Communication Studies, Communication Systems, Communication Technology and Digital Media Studies, Social Media Studies, Social Media Applications and Analysis, New Communication Technologies, New Media

GÇ

Asst. Prof. Dr. Gülçin ÇAKICI ÖZTÜRK

MALTEPE ÜNİVERSİTESİ

Cinema Studies, Documentary Film - Political Cinema, Movie Review, Cinema Theories, Cinema History

Asst. Prof. Dr. Gökçen CIVAŞ

Maltepe Üniversitesi

Communication and Media Studies, Communication Studies, Communication Technology and Digital Media Studies, New Media, Cinema Studies, Movie Review

Assoc. Prof. Dr. Gülseli Aygül ERNEK ALAN

Maltepe Üniversitesi

Communication and Media Studies (Other), Integrated Marketing Communication, Public Relations, Public Relations Campaigns and Applications, Public Relations Methods and Instruments, Institutional Communication, Corporate Social Responsibility, Intercultural Communication, Marketing Communications

Asst. Prof. Dr. Erman YÜCE

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Media Studies, Journalism, Communication Studies

Asst. Prof. Dr. Ayşe Nil KIREÇCI

Asst. Prof. Dr. Aslı TOSUNER

MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Communication Studies, New Media, Culture, Representation and Identity, Social Movement

Prof. Dr. Zakir AVŞAR

Ankara Hacı Bayram Veli University, Faculty of Communication, Department of Radio, Cinema and Television, Ankara, Türkiye

Communication Studies, Mass Media, Political Communication

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Maltepe Üniversitesi İletişim Fakültesi Dergisi

Dec 29, 2025

Publication Type

Research Article

Review

Book Review

Aim & Scope

Author Guidelines

Ethical Principles and Publication Policy

Price Policy

Indexes

Other Indexes

Journal Boards

Editorial Board

Baş Editör

Editör Kurulu

Editör

Editör Yardımcısı

Hakem Kurulu

Dec 29, 2025

Publication Type

Articles

Research Article

Review

Book Review

Aim & Scope

Author Guidelines

Ethical Principles and Publication Policy

Price Policy

Indexes

Other Indexes

Journal Boards

Editorial Board

Baş Editör

Editör Kurulu

Editör

Editör Yardımcısı

Hakem Kurulu