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GENERATION Z: MEDIA CONSUMPTION AND MIL

Year 2022, , 455 - 476, 31.12.2022
https://doi.org/10.53791/imgelem.1187245

Abstract

The aim of this paper is to discuss Generation Z (the generation of people born in the late 1990s and early 2000s) media consumption patterns and their understanding and adoption of MIL. Digital and media literacy are recognized as tools of particular importance in strengthening young people’s civic participation and understanding of the news. This element has become increasingly important with the proliferation of mis/disinformation especially on digital platforms. Generation Z, like Millennials before them, spend considerable screen time. They are native technophiles that have had touchscreen devices and smart features from their very early years. That is a critical factor in their media consumption as they reach adulthood. Yet, while they swipe, tap, like, and share, they’re aware of how much attention their tech is getting. Through a study regarding media and information literacy among Generation Z (those who are 26 or younger) we provide data about the youngest generation in Greece (Generation Z) regarding their media and information consumption, and their relationship with MIL, Disinformation in relation with a critical factor that of reliability and trust in news sources and institutions.

References

  • References
  • Grady, J. S., Her, M., Moreno, G., Perez, C., & Yelinek, J. (2019). Emotions in storybooks: A comparison of storybooks that represent ethnic and racial groups in the United States. Psychology of Popular Media Culture, 8(3), 207–217. https://doi.org/10.1037/ppm0000185
  • Jackson, L. M. (2019). The psychology of prejudice: From attitudes to social action (2nd ed.). American Psychological Association. https://doi.org/10.1037/0000168-000
  • Kabir, J. M. (2016). Factors influencing customer satisfaction at a fast food hamburger chain: The relationship between customer satisfaction and customer loyalty (Publication No. 10169573) [Doctoral dissertation, Wilmington University]. ProQuest Dissertations & Theses Global.
  • Arke, E. T., & Primack, B. A. (2009). Quantifying media literacy: Development, reliability, and validity of a new measure. Educational media international, 46(1), 53-65.
  • Buckingham, D. (2019). Teaching media in a ‘post-truth’ age: Fake news, media bias and the challenge for media/digital literacy education. Cultural Education, 31, 213–231.
  • Brosdahl, D. J. C., & Carpenter, J. M. (2011). Shopping orientations of US males: A generational cohort comparison. Journal of Retailing and Consumer Services, 18(6), 548–554. https://doi.org/10.1016/j.jretconser.2011.07.005 Briggs, J. (2017). Young people and political participation. London: Palgrave Macmillan.
  • Moeller, J., Kühne, R., & de Vreese, C. (2018). Mobilizing youth in the 21st century: How digital media use fosters civic duty, information efficacy, and political participation. Journal of Broadcasting & Electronic Media, 62(3), 445–460. http://doi:10.1080/08838151.2018.1451866
  • Carretero, S., Vuorikari, R., & Punie, Y. (2017). DigComp 2.1: The digital competence framework for citizens.
  • Couldry, N., Livingstone, S. & Markham, T. (2007). Media Consumption and Media Engagement. Palgrave McMillan: London, UK.
  • Edelman report: The power of Gen Z. Trust and the Future Consumer, 2021. Accessed at https://www.edelman.com/future-consumer
  • Jones, K. (2021). How covid-19 has impacted media consumption, by generation. Visual Capitalist. Retrieved January 17, 2022, from https://www.visualcapitalist.com/media-consumption-covid-19/ Harber, J.G. (2011). Generations in the Workplace: Similarities and Differences (Publication no 1255) [Doctoral Dissertation]. Electronic Theses and Dissertations. https://dc.etsu.edu/etd/1255
  • Marten, H. (2010). Evaluating media literacy education: Concepts, theories and future Direction. Journal of Media Literacy Education, 2(1), 1-22.
  • Pérez-Escoda, A.; Pedrero-Esteban, L.M.; Rubio-Romero, J.; Jiménez-Narros, C. (2021). Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy. Publications, 9, 24. https:// doi.org/10.3390/publications9020024
  • Kozinsky, S. (2017). How Generation Z Is Shaping The Change In Education. https://www.forbes.com/sites/sievakozinsky/2017/07/24/how-generation-z-is-shaping-the-changein-education/#6413344b6520
  • Mathur, M., & Hameed, S. (2016). A Study on Behavioural Competencies of the Z Generation. International Conference on Management and Information Systems, Bangkok.
  • Ozkana, M., & Solmaz, B. (2015). Mobile addiction of generation and Its effects on their social lives. Procedia - Social and Behavioral Sciences, 205, 92-98. Prakash Yadav, G., & Rai, J. (2017). The generation Z and their social media usage: A review and a research outline. Global Journal of Enterprise Information System, 9(2), 110. https://doi.org/10.18311/gjeis/2017/15748 Pew Research Center: On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/
  • Prensky, M. (2001). Digital natives, digital immigrants, part 1. On the Horizon, 9(5), 1–6. http://doi:10.1108/10748120110424816 Smahel, D., Hasebrink, U., Livingstone, S., Ólafsson, K., Staksrud, E., Dedkova, L., Mascheroni, G., & Machackova, H. (n.d.). EU Kids Online 2020 - London School of Economics. Retrieved January 17, 2022, from https://www.lse.ac.uk/media-and-communications/assets/documents/research/eu-kids-online/reports/EU-Kids-Online-2020-10Feb2020.pdf Valkenburg, M., & Piotrowski, J.T. (2018). Digital generation and media addiction, Niculescu Publishing House, Bucharest.

GENERATION Z: MEDIA CONSUMPTION AND MIL

Year 2022, , 455 - 476, 31.12.2022
https://doi.org/10.53791/imgelem.1187245

Abstract

The aim of this paper is to discuss Generation Z (the generation of people born in the late 1990s and early 2000s) media consumption patterns and their understanding and adoption of MIL. Digital and media literacy are recognized as tools of particular importance in strengthening young people’s civic participation and understanding of the news. This element has become increasingly important with the proliferation of mis/disinformation especially on digital platforms. Generation Z, like Millennials before them, spend considerable screen time. They are native technophiles that have had touchscreen devices and smart features from their very early years. That is a critical factor in their media consumption as they reach adulthood. Yet, while they swipe, tap, like, and share, they’re aware of how much attention their tech is getting. Through a study regarding media and information literacy among Generation Z (those who are 26 or younger) we provide data about the youngest generation in Greece (Generation Z) regarding their media and information consumption, and their relationship with MIL, Disinformation in relation with a critical factor that of reliability and trust in news sources and institutions.

References

  • References
  • Grady, J. S., Her, M., Moreno, G., Perez, C., & Yelinek, J. (2019). Emotions in storybooks: A comparison of storybooks that represent ethnic and racial groups in the United States. Psychology of Popular Media Culture, 8(3), 207–217. https://doi.org/10.1037/ppm0000185
  • Jackson, L. M. (2019). The psychology of prejudice: From attitudes to social action (2nd ed.). American Psychological Association. https://doi.org/10.1037/0000168-000
  • Kabir, J. M. (2016). Factors influencing customer satisfaction at a fast food hamburger chain: The relationship between customer satisfaction and customer loyalty (Publication No. 10169573) [Doctoral dissertation, Wilmington University]. ProQuest Dissertations & Theses Global.
  • Arke, E. T., & Primack, B. A. (2009). Quantifying media literacy: Development, reliability, and validity of a new measure. Educational media international, 46(1), 53-65.
  • Buckingham, D. (2019). Teaching media in a ‘post-truth’ age: Fake news, media bias and the challenge for media/digital literacy education. Cultural Education, 31, 213–231.
  • Brosdahl, D. J. C., & Carpenter, J. M. (2011). Shopping orientations of US males: A generational cohort comparison. Journal of Retailing and Consumer Services, 18(6), 548–554. https://doi.org/10.1016/j.jretconser.2011.07.005 Briggs, J. (2017). Young people and political participation. London: Palgrave Macmillan.
  • Moeller, J., Kühne, R., & de Vreese, C. (2018). Mobilizing youth in the 21st century: How digital media use fosters civic duty, information efficacy, and political participation. Journal of Broadcasting & Electronic Media, 62(3), 445–460. http://doi:10.1080/08838151.2018.1451866
  • Carretero, S., Vuorikari, R., & Punie, Y. (2017). DigComp 2.1: The digital competence framework for citizens.
  • Couldry, N., Livingstone, S. & Markham, T. (2007). Media Consumption and Media Engagement. Palgrave McMillan: London, UK.
  • Edelman report: The power of Gen Z. Trust and the Future Consumer, 2021. Accessed at https://www.edelman.com/future-consumer
  • Jones, K. (2021). How covid-19 has impacted media consumption, by generation. Visual Capitalist. Retrieved January 17, 2022, from https://www.visualcapitalist.com/media-consumption-covid-19/ Harber, J.G. (2011). Generations in the Workplace: Similarities and Differences (Publication no 1255) [Doctoral Dissertation]. Electronic Theses and Dissertations. https://dc.etsu.edu/etd/1255
  • Marten, H. (2010). Evaluating media literacy education: Concepts, theories and future Direction. Journal of Media Literacy Education, 2(1), 1-22.
  • Pérez-Escoda, A.; Pedrero-Esteban, L.M.; Rubio-Romero, J.; Jiménez-Narros, C. (2021). Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy. Publications, 9, 24. https:// doi.org/10.3390/publications9020024
  • Kozinsky, S. (2017). How Generation Z Is Shaping The Change In Education. https://www.forbes.com/sites/sievakozinsky/2017/07/24/how-generation-z-is-shaping-the-changein-education/#6413344b6520
  • Mathur, M., & Hameed, S. (2016). A Study on Behavioural Competencies of the Z Generation. International Conference on Management and Information Systems, Bangkok.
  • Ozkana, M., & Solmaz, B. (2015). Mobile addiction of generation and Its effects on their social lives. Procedia - Social and Behavioral Sciences, 205, 92-98. Prakash Yadav, G., & Rai, J. (2017). The generation Z and their social media usage: A review and a research outline. Global Journal of Enterprise Information System, 9(2), 110. https://doi.org/10.18311/gjeis/2017/15748 Pew Research Center: On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/
  • Prensky, M. (2001). Digital natives, digital immigrants, part 1. On the Horizon, 9(5), 1–6. http://doi:10.1108/10748120110424816 Smahel, D., Hasebrink, U., Livingstone, S., Ólafsson, K., Staksrud, E., Dedkova, L., Mascheroni, G., & Machackova, H. (n.d.). EU Kids Online 2020 - London School of Economics. Retrieved January 17, 2022, from https://www.lse.ac.uk/media-and-communications/assets/documents/research/eu-kids-online/reports/EU-Kids-Online-2020-10Feb2020.pdf Valkenburg, M., & Piotrowski, J.T. (2018). Digital generation and media addiction, Niculescu Publishing House, Bucharest.
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Details

Primary Language English
Journal Section Articles
Authors

Nıkolaos Panagıotou 0000-0002-2902-858X

Chryssa Lazou This is me 0000-0003-2956-9762

Anthoula Baliou This is me 0000-0003-1107-7751

Publication Date December 31, 2022
Submission Date October 11, 2022
Acceptance Date December 19, 2022
Published in Issue Year 2022

Cite

APA Panagıotou, N., Lazou, C., & Baliou, A. (2022). GENERATION Z: MEDIA CONSUMPTION AND MIL. İmgelem, 6(11), 455-476. https://doi.org/10.53791/imgelem.1187245

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