Kaydırma Paradoksu: Dijital Çağda Instagram Bağımlılığı Kalıplarının Analizi

Year 2025, Issue: Yeni Medya Çalışmaları, 87 - 112, 28.09.2025

Yavuz Selim Balcıoğlu , Ümit Bayraktar , Ejder Güven

https://doi.org/10.53791/imgelem.1685011

Abstract

Bu çalışma, Instagram bağımlılığını ‘Kaydırma Paradoksu’ çerçevesinde incelemektedir-kullanıcıların Instagram'ın sonsuz kaydırma özelliğinden zevk alırken aynı zamanda bu etkileşimi kontrol edememekten dolayı sıkıntı yaşadıkları çelişkili fenomen. 28.434 kullanıcı tarafından oluşturulan girdinin duygu analizi ve tematik kodlama yöntemleriyle analiz edilmesi yoluyla, bu araştırma platform tasarımı unsurlarının sosyal karşılaştırma ve FOMO gibi psikolojik hassasiyetlerle etkileşime girerek kontrolsüz kullanımı nasıl tetiklediğini ortaya koymaktadır. Araştırma bulguları, Instagram'ın tasarımının zaman algısının bozulması, sürekli kontrol etme davranışı ve onay arayışı gibi eğilimleri önemli ölçüde beslediğini, sonsuz kaydırmanın bağımlılık kalıplarının altında yatan temel mekanizma olarak ortaya çıktığını göstermektedir. Ekran süresi yönetimi gibi mevcut müdahale yöntemleri sınırlı bir etki gösterirken, farkındalık temelli stratejilerin Kaydırma Paradoksunu sürdüren altında yatan psikolojik faktörleri ele almakta daha etkili olduğu görülmektedir. Bu çalışma, Instagram bağımlılığının nasıl geliştiğine dair içgörüler sunmakta ve sonsuz kaydırma tasarımının hem cazibesi hem de sorunlarını kabul eden daha etkili, duygusal odaklı müdahale stratejileri önermektedir.

Keywords

Sosyal Medya , Instagram Bağımlılığı , Duygu Analizi , Davranışsal Kalıplar , Platform Tasarımı.

Ethical Statement

Bu araştırma makalesinin verileri anket veya mülakat teknikleri kullanılarak elde edilmediğinden etik kurul izni gerekmemiştir.

The Scrolling Paradox: Analyzing Instagram Addiction Patterns in The Digital Age

Abstract

This study explores Instagram addiction through the lens of the ‘Scrolling Paradox’ - the contradictory phenomenon where users simultaneously derive pleasure from Instagram's infinite scroll feature while experiencing distress from their inability to control engagement. By analyzing 28,434 user-generated entries through sentiment analysis and thematic coding, this research examines how platform design features interact with psychological vulnerabilities like social comparison and FOMO to foster compulsive use. Findings reveal that Instagram's design significantly drives behaviors such as time distortion, compulsive checking, and validation seeking, with infinite scrolling emerging as the primary mechanism underlying addictive patterns. Current interventions, like screen time management, are moderately effective, while mindfulness-based strategies show greater promise in addressing the underlying psychological factors that perpetuate the Scrolling Paradox. This research offers insights into how Instagram addiction develops and suggests more effective, emotionally-focused intervention strategies that acknowledge both the appeal and the problems inherent in infinite scroll design.

Keywords

Social Media , Instagram Addiction , Sentiment Analysis , Behavioral Patterns , Platform Design.

Ethical Statement

In this research article, ethics committee permission was not required as the data were not obtained using survey or interview techniques.

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