A Research On Digital Transformation Awareness: An Examination of Enterprises Operating in BIST 100

Abstract

Because of rapid changes in technology, the rules of competition are changing; thus, paradigm shifts are occurring, and global competitive players are undergoing rapid change. The digital transformation phenomenon is seen as a transformation movement and a revolutionary process. Digital transformation is one of the most fundamental elements that reveal the existence of paradigm shifts and new platforms. In this context, digital transformation is seen as an application applied by those who want to become global players or participate in global competitions. The study was conducted on the BIST 100 enterprises, which pioneered the vision of the Turkish economy. The annual reports of Borsa Istanbul 100 companies between 2018 and 2022 constitute the sample of the study. This study was conducted to measure the digital transformation awareness of the BIST 100 enterprises. The method of the study is content analysis technique, one of the qualitative analysis method, on the annual reports of the BIST 100 enterprises between 2018 and 2022. The analysis of the study was carried out in the Maxqda24 program. The tendency of the BIST 100 enterprises towards digital transformation has increased between 2018 and 2022.

Keywords

• Digital Transformation
• BIST 100 enterprises
• Strategic Management
• Competition
• Content Analysis

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