DETERMINING THE QUALITY AND VALUE PERCEPTIONS OF THE PARTICIPANTS OF KAPIKAYA FESTIVAL

Yıl 2020, Cilt: 1 Sayı: 2, 227 - 240, 30.12.2020

Yasin Keleş , Mutlu Kaya , Asena Kurt , Burak Arslan

Öz

The purpose of this research is to determine the quality and value perceptions of the participants of Kapıkaya Nature Sports Festival held for the third time in Bafra. In this context, a questionnaire was applied to 84 visitors attending in Kapıkaya Fest. The obtained data were described with percentage, frequency, arithmetic mean and standard deviation values, and independent t test was used for groups containing two variables, and one-way analysis of variance for groups with more than two variables. As a result of the analysis, it was found that the average size of souvenirs, meals, festival program and festival value was lower than others. When the differences of the opinions of the participants regarding the expressions in the festival quality and value questionnaire according to demographic characteristics were examined, it was concluded that those who attended the festival from outside the province had negative views about festival satisfaction and festival loyalty.

Anahtar Kelimeler

Bafra, Kapıkaya Fest, Festival, Tourism

KAPIKAYA FEST’E KATILANLARIN FESTİVALE İLİŞKİN KALİTE VE DEĞER ALGILARININ BELİRLENMESİ

Öz

Bu araştırmanın amacı, Bafra’da üçüncüsü düzenlenen Kapıkaya Doğa Sporları Festivali’ne katılanların, festivale ilişkin kalite ve değer algılarını belirleyebilmektir. Bu kapsamda, Kapıkaya Fest’e katılan ve çadırda konaklayan 84 ziyaretçiye anket uygulanmıştır. Elde edilen veriler yüzde, frekans, aritmetik ortalama ve standart sapma değerleri ile betimlenmiş, boyutlara göre farklılıklarının analizinde iki değişken içeren gruplar için bağımsız t testi, ikiden fazla değişken içeren gruplar için ise tek yönlü varyans analizinden yararlanılmıştır. Analiz sonucunda özellikle hatıra eşyalar, yemekler, festival programı ve festival değeri boyut ortalamalarının diğerlerine göre düşük olduğu tespit edilmiştir. Katılımcıların festival kalite ve değer soru formundaki ifadelere ilişkin görüşlerinin demografik özelliklere göre farklılıkları incelendiğinde, il dışından festivale katılanların, festival memnuniyeti ve festival sadakati konusunda diğerlerine göre olumsuz görüşlere sahip olduğu sonuçlarına ulaşılmıştır.

Anahtar Kelimeler

Bafra, KapıkayaFest, Festival, Turizm

Kaynakça

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