Effect of Democratic leadership Style on Management of Communication with Customers in Melli Banks of Hamedan

Abstract

Present investigation aims to study the effect of democratic leadership on management of communication with customers in Melli banks in Hamedan city. This study is of applied type and in terms of method is descriptive and of correlative type and in terms of data collection method, it is of quantitative type. Statistical society of the research consists of all staff of Melli banks working in this bank in 2016. Their number is 381. Statistical sample was estimated 192 people using Morgan and Kerjsi table with random relative method. A 21-item questionnaire (2009) was used to measure democratic leadership style and Gabe’s 14-item questionnaire (2005) was used to measure communication management with customers. Results from regression analysis showed that democratic leadership style has effect on communication management with customers. Also, dimensions of democratic leadership style including humanitarian, benevolent and counseling aspects will lead to promoting communication management with customers. On the other hand, advisory style of managers has the highest effect on management of communication with customers

Keywords

• Democratic leadership style,humanitarian,benevolent,communication management with customers

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