Tarihsel Gelişim Sürecinde Filistin'de Gazetecilik, Halkla İlişkiler ve Sosyal Medya

Yıl 2018, Cilt: 4 Sayı: 2, 380 - 405, 29.12.2018

Uğur Gündüz , Hanadi Dwikat

Öz

Sosyal medyanın hayatımızda yerini alması sadece bireysel yaşantımızı değil aynı zamanda kitle iletişim araçları ve bu araçların çeşitli kurum ve kuruluşlar tarafından kullanılmasını da etkilemiştir. Teknolojinin gelişmesi ve yeni yöntem ve araçların ortaya çıkmasıyla halkla ilişkiler birimleri de basınla olan iletişimini bu yönde değiştirmek ve geliştirmek durumunda kalmıştır. Bunun en güzel örneği yaşadığımız dijital medya çağında ortaya çıkan sosyal medyanın halkla ilişkiler birimleri tarafından giderek daha fazla tercih edilmesi ve basın bildirileri ya da reklamlar gibi geleneksel araç ve yöntemlerin yerini almasıdır. Çalışma kapsamında Gazetecilik, Halkla İlişkiler ve Sosyal Medya kavramlarının tarihsel perspektiften analizi ve Filistin’deki durumunun incelenmesi ve yorumlanması amaçlanmaktadır. 

Anahtar Kelimeler

Sosyal medya, sosyal medya platformları, Filistin’de geleneksel medya

The Historical Evolution of Journalism, Public Relations and Social Media in Palestine

Öz

Social media not only affects our individual lives but also plays an important role on media and how media is utilized by such actors as companies, institutions and organisations. As the
technology develops at a rapid pace with digital media tools and methods, the public relations departments recognize the obligation to keep up with the new developments and changes. One of the clearest repercussions of this has been materialized with the fact that public relations departments prefer to use social media in order to communicate with public and these conventional ways of press releases or advertisements yield to social media posts and releases. The aim of this study is to analyze the concepts of Journalism, Public Relations and
Social Media from a historical perspective and to examine and interpret the situation in Palestine..

Anahtar Kelimeler

Social Media, Social Media Platforms, Traditional Media In Palestine

Kaynakça

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