Compilation of Iran Sport Tourism Strategy (SWOT)

Year 2018, Volume: 6 Issue: 2, 182 - 190, 22.06.2018

Shahla Naghıbı Mina Hakakzadeh Mohammad Ebrahim Razaghı

Abstract

The purpose of this research was to formulate a strategy of sport tourism in Iran as a
prominent player in sport tourism. The method of doing research was mixed in a series of
phenomenological approaches, and in the following cases, a compilation strategy was used.
The statistical population of qualitative and quantitative research section of Iranian sport
tourism association was ten people. The present sample was selected as theoretical saturation
and snowball sampling. For gathering data from the form of systematic survey here applied
(that was created from detailed library study and had general questions about tourism and the
whole status of the area) had two kinds of qualitative and quantitative questions that were
assessed suitably before questioning from content and visual validity point of view.
Analyzing survey data in the first section was done as coding strengths, weaknesses and
opportunities and threats according to the mentioned frequency rate and coefficients of the
experts, strategic situation was defined and related strategies were edited the findings show
that growing and structural strategies should be in development axis of Iran sport tourism.
According to these results and indices, we can probably enhance Iran tourism strategic
attractions.

Keywords

strategic management, tourism, expert, Iran

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