Research Article
PDF Mendeley EndNote BibTex Cite

Year 2018, Volume 6, Issue 4, 458 - 466, 30.12.2018

Abstract

References

  • Armstrong G, Hognestad H (2003). "We're Not from Norway": Football and Civic Pride in Bergen, Norway. Identities: Global Studies in Culture and Power, 10(4), 451-475.
  • Bairner A (2008). Sport, nationalism and globalization: Relevance, impact, consequences. Hitotsubashi journal of arts and sciences, 49(1), 43-53.
  • Bogdanov D (2011). Influence of national sport team identity on national identity. (Doctor of Philosophy), the Florida State University.
  • Bourdieu P (1998). Practical reason: On the theory of action: Stanford University Press .
  • Boyle B A, Magnusson P (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans. Journal of Sport Management, 21(4), 497-520.
  • Carlson B D, Todd Donavan D, Cumiskey K J (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail and Distribution Management, 37(4), 370-384.
  • Decrop A, Derbaix C (2010). Pride in contemporary sport consumption: a marketing perspective. Journal of the Academy of Marketing Science, 38(5), 586-603.
  • Fink J S, Parker H M, Brett M, Higgins J (2009). Off- field behavior of athletes and team identification: Using social identity theory and balance theory to explain fan reactions. Journal of Sport Management, 23(2), 142-155.
  • Fornell C, Larcker D F (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gau L S, James J D, Kim J C (2009). Effects of team identification on motives, behavior outcomes, and perceived service quality. Asian Journal of Management and Humanity Sciences, 4(2-3), 76-90.
  • Goudarzi M, Farahani A, Alidoust E, Jalal Manesh A (2011). Studying the religious and national identity of the wrestlers and footballers of Tehran city. Olympic, 18(3), 21-31.
  • Hair J, Anderson R, Black B, Babin B (2009). Multivariate Data Analysis. New Jersey: Prentice Hall.
  • Heere B, James J D (2007). Stepping outside the lines: Developing a multi-dimensional team identity scale based on social identity theory. Sport Management Review, 10(1), 65-91.
  • Kwon H H, Trail G T, Anderson D S (2005). Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty? Sport Management Review, 8(3), 255-270.
  • Melnick M J, Wann D L (2011). An examination of sport fandom in Australia: Socialization, team identification, and fan behavior. International Review for the Sociology of Sport, 46(4), 456-470.
  • Reding F N (2009). Examining the team identification of football fans at the high school level. Western Kentucky University.
  • Rowe D, Gilmour C (2010). Sport, media, and consumption in Asia: A merchandised milieu. American behavioral scientist, 53(10), 1530-1548.
  • Shaji R, Shohrabi M, Fooladiyan J (2011). Determining the hierarchy of identity among the players of national handball teams of Iran and its relationship with sport identity, age, and heroic history. Olympic, 18(2), 113-124.
  • Summers J, Morgan M (2006). The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, 12(1), 23-34.
  • Sutton W A, McDonald M A, Milne G R, Cimperman J (1997). Creating and fostering fan identification in professional sports. Sport Marketing Quarterly, 6(1), 15-22.
  • Veblen T (2005). The theory of the leisure class; an economic study of institutions: Aakar Books.
  • Wann D L, Branscombe N R (1990). Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social issues, 14(2), 103-117.
  • Wann D L, Grieve F G (2005). Biased evaluations of in-group and out-group spectator behavior at sporting events: The importance of team identification and threats to social identity. The Journal of social psychology, 145(5), 531-546.

Team Identity and Indirect Sport Consumption of Soccer Fans

Year 2018, Volume 6, Issue 4, 458 - 466, 30.12.2018

Abstract

Team identity can be perceived as a form of a group or a social identity. This identity can direct fans behavior. The aim of this study was to investigate the relationship between team identity and indirect sport consumption among the most popular football teams’ spectators in Iran. The statistical population of this study consisted of the fans of Esteghlal and Persepolis teams, 374 of which voluntarily took part. The research instruments were Heere and James (2007) team identity questionnaire and Summers and Morgan (2006) sport consumption questionnaire. After confirming the validity of the questionnaires by experts, the reliability of them was tested in a pilot study by Cronbach's alpha. The results of the study revealed that there was no significant difference between Esteghlal and Persepolis fans in team identity and its components (P>0.05). While there was a significant difference between the two groups in indirect sport consumption and its components (P<0.05). At the same time, the correlation between team identity and indirect sport consumption in the Persepolis fans was stronger than Esteghlal fans. According to the results, it seems that managers of popular clubs like Esteghlal and Persepolis, to make stronger the relation between team Identity and indirect sport consumption of fans should have the necessary attention to factors that create team identity.

References

  • Armstrong G, Hognestad H (2003). "We're Not from Norway": Football and Civic Pride in Bergen, Norway. Identities: Global Studies in Culture and Power, 10(4), 451-475.
  • Bairner A (2008). Sport, nationalism and globalization: Relevance, impact, consequences. Hitotsubashi journal of arts and sciences, 49(1), 43-53.
  • Bogdanov D (2011). Influence of national sport team identity on national identity. (Doctor of Philosophy), the Florida State University.
  • Bourdieu P (1998). Practical reason: On the theory of action: Stanford University Press .
  • Boyle B A, Magnusson P (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans. Journal of Sport Management, 21(4), 497-520.
  • Carlson B D, Todd Donavan D, Cumiskey K J (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail and Distribution Management, 37(4), 370-384.
  • Decrop A, Derbaix C (2010). Pride in contemporary sport consumption: a marketing perspective. Journal of the Academy of Marketing Science, 38(5), 586-603.
  • Fink J S, Parker H M, Brett M, Higgins J (2009). Off- field behavior of athletes and team identification: Using social identity theory and balance theory to explain fan reactions. Journal of Sport Management, 23(2), 142-155.
  • Fornell C, Larcker D F (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gau L S, James J D, Kim J C (2009). Effects of team identification on motives, behavior outcomes, and perceived service quality. Asian Journal of Management and Humanity Sciences, 4(2-3), 76-90.
  • Goudarzi M, Farahani A, Alidoust E, Jalal Manesh A (2011). Studying the religious and national identity of the wrestlers and footballers of Tehran city. Olympic, 18(3), 21-31.
  • Hair J, Anderson R, Black B, Babin B (2009). Multivariate Data Analysis. New Jersey: Prentice Hall.
  • Heere B, James J D (2007). Stepping outside the lines: Developing a multi-dimensional team identity scale based on social identity theory. Sport Management Review, 10(1), 65-91.
  • Kwon H H, Trail G T, Anderson D S (2005). Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty? Sport Management Review, 8(3), 255-270.
  • Melnick M J, Wann D L (2011). An examination of sport fandom in Australia: Socialization, team identification, and fan behavior. International Review for the Sociology of Sport, 46(4), 456-470.
  • Reding F N (2009). Examining the team identification of football fans at the high school level. Western Kentucky University.
  • Rowe D, Gilmour C (2010). Sport, media, and consumption in Asia: A merchandised milieu. American behavioral scientist, 53(10), 1530-1548.
  • Shaji R, Shohrabi M, Fooladiyan J (2011). Determining the hierarchy of identity among the players of national handball teams of Iran and its relationship with sport identity, age, and heroic history. Olympic, 18(2), 113-124.
  • Summers J, Morgan M (2006). The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region. Asian Journal of Marketing, 12(1), 23-34.
  • Sutton W A, McDonald M A, Milne G R, Cimperman J (1997). Creating and fostering fan identification in professional sports. Sport Marketing Quarterly, 6(1), 15-22.
  • Veblen T (2005). The theory of the leisure class; an economic study of institutions: Aakar Books.
  • Wann D L, Branscombe N R (1990). Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social issues, 14(2), 103-117.
  • Wann D L, Grieve F G (2005). Biased evaluations of in-group and out-group spectator behavior at sporting events: The importance of team identification and threats to social identity. The Journal of social psychology, 145(5), 531-546.

Details

Primary Language English
Journal Section Articles
Authors

Behnam NAGHI-POUR GIVI This is me (Primary Author)


Ehsan MOHAMADI TURKMANI This is me


Abbas NAZARIYAN MADAVANI This is me


Amir HOSSEIN MONAZZAMI This is me

Publication Date December 30, 2018
Published in Issue Year 2018, Volume 6, Issue 4

Cite

Bibtex @research article { intjscs579258, journal = {International Journal of Sport Culture and Science}, issn = {2148-1148}, address = {}, publisher = {Uluslararası Bilim Kültür ve Spor Derneği}, year = {2018}, volume = {6}, number = {4}, pages = {458 - 466}, title = {Team Identity and Indirect Sport Consumption of Soccer Fans}, key = {cite}, author = {Naghı-pour Gıvı, Behnam and Mohamadı Turkmanı, Ehsan and Nazarıyan Madavanı, Abbas and Hosseın Monazzamı, Amir} }
APA Naghı-pour Gıvı, B. , Mohamadı Turkmanı, E. , Nazarıyan Madavanı, A. & Hosseın Monazzamı, A. (2018). Team Identity and Indirect Sport Consumption of Soccer Fans . International Journal of Sport Culture and Science , 6 (4) , 458-466 . Retrieved from https://dergipark.org.tr/en/pub/intjscs/issue/45879/579258
MLA Naghı-pour Gıvı, B. , Mohamadı Turkmanı, E. , Nazarıyan Madavanı, A. , Hosseın Monazzamı, A. "Team Identity and Indirect Sport Consumption of Soccer Fans" . International Journal of Sport Culture and Science 6 (2018 ): 458-466 <https://dergipark.org.tr/en/pub/intjscs/issue/45879/579258>
Chicago Naghı-pour Gıvı, B. , Mohamadı Turkmanı, E. , Nazarıyan Madavanı, A. , Hosseın Monazzamı, A. "Team Identity and Indirect Sport Consumption of Soccer Fans". International Journal of Sport Culture and Science 6 (2018 ): 458-466
RIS TY - JOUR T1 - Team Identity and Indirect Sport Consumption of Soccer Fans AU - Behnam Naghı-pour Gıvı , Ehsan Mohamadı Turkmanı , Abbas Nazarıyan Madavanı , Amir Hosseın Monazzamı Y1 - 2018 PY - 2018 N1 - DO - T2 - International Journal of Sport Culture and Science JF - Journal JO - JOR SP - 458 EP - 466 VL - 6 IS - 4 SN - 2148-1148- M3 - UR - Y2 - 2022 ER -
EndNote %0 International Journal of Sport Culture and Science Team Identity and Indirect Sport Consumption of Soccer Fans %A Behnam Naghı-pour Gıvı , Ehsan Mohamadı Turkmanı , Abbas Nazarıyan Madavanı , Amir Hosseın Monazzamı %T Team Identity and Indirect Sport Consumption of Soccer Fans %D 2018 %J International Journal of Sport Culture and Science %P 2148-1148- %V 6 %N 4 %R %U
ISNAD Naghı-pour Gıvı, Behnam , Mohamadı Turkmanı, Ehsan , Nazarıyan Madavanı, Abbas , Hosseın Monazzamı, Amir . "Team Identity and Indirect Sport Consumption of Soccer Fans". International Journal of Sport Culture and Science 6 / 4 (December 2018): 458-466 .
AMA Naghı-pour Gıvı B. , Mohamadı Turkmanı E. , Nazarıyan Madavanı A. , Hosseın Monazzamı A. Team Identity and Indirect Sport Consumption of Soccer Fans. IntJSCS. 2018; 6(4): 458-466.
Vancouver Naghı-pour Gıvı B. , Mohamadı Turkmanı E. , Nazarıyan Madavanı A. , Hosseın Monazzamı A. Team Identity and Indirect Sport Consumption of Soccer Fans. International Journal of Sport Culture and Science. 2018; 6(4): 458-466.
IEEE B. Naghı-pour Gıvı , E. Mohamadı Turkmanı , A. Nazarıyan Madavanı and A. Hosseın Monazzamı , "Team Identity and Indirect Sport Consumption of Soccer Fans", International Journal of Sport Culture and Science, vol. 6, no. 4, pp. 458-466, Dec. 2018
IntJSCS is published by International Science Culture and Sport Association (ISCSA).