How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Volume: 3 Number: 1 March 1, 2013
  • Melik Karabıyıkoglu
International Review of Management and Marketing Cover
International Review of Management and Marketing
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How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Abstract

The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers behavior based on observations about key aspects of the mobile phone market. The analysis provides important insights about in-store marketing and their applications. For example, owner of the store and salesmen would like to support in-store marketing applications of manufacturers in spite of operators’s in-store rules. The authors find empirical support when they test the theoretical results.

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Primary Language

English

Subjects

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Journal Section

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Authors

Melik Karabıyıkoglu This is me

Publication Date

March 1, 2013

Submission Date

March 1, 2013

Acceptance Date

-

Published in Issue

Year 2013 Volume: 3 Number: 1

IZ

https://izlik.org/JA69EH72FM

Cite

RIS / Bibtex
APA
Karabıyıkoglu, M. (2013). How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing, 3(1), 20-27. https://izlik.org/JA69EH72FM
AMA
1.Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3(1):20-27. https://izlik.org/JA69EH72FM
Chicago
Karabıyıkoglu, Melik. 2013. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3 (1): 20-27. https://izlik.org/JA69EH72FM.
EndNote
Karabıyıkoglu M (March 1, 2013) How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing 3 1 20–27.
IEEE
[1]M. Karabıyıkoglu, “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”, IRMM, vol. 3, no. 1, pp. 20–27, Mar. 2013, [Online]. Available: https://izlik.org/JA69EH72FM
ISNAD
Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3/1 (March 1, 2013): 20-27. https://izlik.org/JA69EH72FM.
JAMA
1.Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3:20–27.
MLA
Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing, vol. 3, no. 1, Mar. 2013, pp. 20-27, https://izlik.org/JA69EH72FM.
Vancouver
1.Melik Karabıyıkoglu. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM [Internet]. 2013 Mar. 1;3(1):20-7. Available from: https://izlik.org/JA69EH72FM